Content to Engage and Delight Your Audience
People today are hit on every side by information -- some of it interesting, and some of it that completely doesn't relate to them. How can you be sure that your voice breaks through the clutter and clash of junk and stands out as a thought leader in your field?
Relevant content marketing is the answer!
When you're speaking WITH your customers instead of TO your customers, they notice the difference. Content marketing is a way to provide interesting and actionable information that reinforces your brand identity in a very approachable way. This is more than simply writing a quick Facebook update and posting it. Our thoughtful marketing writers have honed their craft to insure that your message is getting through with each interaction. We analyze your competitors, see where they're missing opportunities, and fill those gaps with solid, reliable information that your customers will love.
Our clients trust our team to define a messaging strategy that includes advertising, marketing and content that continues to engage and delight their customers. Content marketing is not a one-and-done strategy -- there is a great deal of work involved in crafting a true content strategy that will provide value to your organization for years to come.
Unexpected Benefits of Content Marketing
Sure, it makes sense that writing new blog posts and sharing them on social media will bring new prospects your way. Did you know that it will also boost your SEO rankings -- or where your organization lands on the Google or Bing search results page? Getting noticed online is critically important, and your competitors are doing everything in their power to outrank you on the search results page. What they don't know is that fresh, interesting content is incredibly attractive to search engines! When you're posting a new blog, what you're really doing is telling search engine algorithms that need to perk up and check out your website!
Not Just Marketing Your Business
While content marketing does contain the word "marketing", our professionals can help you see that selling your product or service is only a small part of the mix if you want to remain relevant to your audience. If every message that you share into the world is simply another sales call to action, your audience is going to lose interest quickly. If you're giving your audience real value in the shape of interesting topics, DIY ideas or unknown facts, you'll see your engagement rates expand!
Strategic Focus on Content
Building conversion funnels based on your content marketing strategies is the next step in being successful online. Starting with excellent content allows you to draw people in to a deeper conversation with your brand -- signing them up for an ongoing newsletter, encouraging them to receive a free estimate or make a phone call to your business. When you start seeing the benefits of a comprehensive content marketing project, you'll wonder why you waited so long to get started!
Let the digital marketing professionals at Webociti work with you to define a content strategy that will support your business goals and objectives. We work with all types of organizations to craft a comprehensive calendar of content that surprises and delights their audiences. Contact us today at 678-892-7157 or fill out our online request form for a free initial consultation!