AIDA

Building Your Own Effective Lead Management Generation Program Is your boss asking you why your marketing generation isn’t more effective? In my experience helping many companies improve lead generation, I find that most of the time the answers are, They do not understand...

Using Social Media and SEO to Promote Your Business What is the difference between content marketing, social media marketing (SMM), and SEO? There is none, all three work together to accomplish one thing, giving your audience relevant content. This post will explain some simple steps for starting...

Using Video to Enhance Online Marketing Performance The evidence is strong regarding the inclusion of video in SEO optimized content. Forrester Research’s Dr. James McQuivey says, A minute of video is worth 1.8 million words. McQuivey is not talking in some esoteric manner, he is talking about the...