Target and Activate Prospective Diners
with Hyper-Local, Relevant Advertising
You might be surprised to learn that
of your diners visit only once ...never to return
What if you could grab those one-time diners and encourage at least 10% of them to return? 15%? The effects on your bottom line could be staggering.
Unfortunately, the cost of advertising to make that level of impact using traditional marketing and advertising methods would be astronomical. Printed ads in newspapers, videos streamed online or via broadcast television, blanketing a zip code with postcards or coupons -- these are all extremely expensive marketing strategies that may not even be reaching the right demographic
have already “cut the cord” to traditional television, making it difficult to gain
the volume of qualified viewers in your geographic location.
Wouldn’t it be great if you could digitally tag each individual who enters your restaurant and seamlessly deliver targeted messages to that diner?
Now you can.
You’re probably patting yourself on the back for capturing the email address and name of someone who books a party of 10, but how can you identify and reach out to the other 9 diners?
If there’s one thing you can be sure of, it’s that your diners have some type of digital device with them at your location. When people consume content online, they are often logging into some type of service such as social media, YouTube, Roku, Amazon Prime . . . or a restaurant WiFi hotspot.
Each time an audience member dines at your restaurant or other venue, we capture valuable information by tracking their digital devices. What you learn can help enhance your messaging and enrich the customer experience.
Audience Activator offers relevant answers to these burning questions:
Once you have a cohesive view of your audience activity, you can make shifts to marketing strategies to pull new and repeat business at a faster rate.
The Webociti team will help strategize the best solutions
to meet even your most aggressive growth goals.
Finding potential guests for your restaurant shouldn’t require broad campaigns that shotgun your message. This wastes your advertising budget and frustrates an uninterested audience.
What if you could target your messages ONLY to high-value prospects:
Audiences who already
dine at your direct
competitors’ locations
Buyers of related
goods and services
People living or working
within 5, 10 or 15 miles of
your restaurant
Whether your business features a chain of sports bars or high-end eateries, your guests are all individuals with distinct patterns and tastes. The goal is to cater to and expand that audience.
With Audience Activator, you are delivering your message directly
through a range of connected platforms:
Connected TV
Addressable TV
Digital Video
Digital Out of Home
Native
Audio
Social
Game Consoles
Display
Mobile
Plus, addressable television allows you to tailor the advertisements being shown to
a highly targeted group of individuals.
Our proprietary, turnkey solution includes everything you need to get started:
Audience Activator offers relevant answers to these burning questions:
Armed with more than a decade of experience with digital marketing for restaurants and retail locations,
our team is well-qualified to recommend platforms and messaging to grow your business.
With Audience Activator , you can quickly build audiences that are remarkably similar to your known
Plus, you can reach entirely new audiences:
What’s even better? Each engagement can be tracked in detail so you are able to actively analyze the
value being delivered by your advertising dollars. Shifting the focus of your advertising has never been
easier - and you can be confident that you are getting exceptional value for each dollar spent.
Are you ready to build a complete picture of your current (and future!) guests?
With Audience Activator, you are seamlessly creating a comprehensive customer database that
empowers you to identify individuals and build a more complete picture of their behavior across devices.
Target guests and prospects with pinpoint accuracy based on their current or past locations. Drill down into visitors during a specific timeframe, such as holiday guests
Want to deliver different messages to your audience based on whether they’re a current guest or new to your brand? No problem, with Audience Activator.
Now that you have a list of your guests, how about finding individuals with similar characteristics? Our secure platform allows you to find lookalike audiences with ease.
You are no longer limited to billboards and ads in your local newspaper. Deliver location-based advertising to all digital channels -- plus more traditional media options, too!
Avoid the guesswork and uncertainty associated with traditional advertising. With Audience Activator , measurable advertising is a reality -- not science fiction.
Delivering the right message to the right person at the right time is extremely powerful, and your sales results will prove it!
Here’s how you can transform your business:
Executing on audience strategies requires knowledge of foot traffic around a retail location, something that has always been challenging to capture. Loyalty programs can provide some details, but what about the other thousands of visitors per year? Understanding audience patterns has been an elusive component of marketing strategies -- until now.
Location-based analytics provide a unique insight into your audience, letting you detect sales potentials, know your competition, identify store clusters and build customer engagement. Each time an audience member passes an identified geolocation, you capture valuable information that can help add context to your messaging and enrich the customer experience.
When you deliver targeted, relevant offers and information to your customers, you are building relationships that will stand the test of time. The high-quality, focused messaging that is possible with Audience Activator helps ensure that your brand is prominently visible on your customers’ device of choice.
While customers may complain about the overabundance of advertising, they are also extremely quick to search for online coupons or deals when they are in the market for a product or service. By providing timely and engaging offers to your audience when they are in the mood to make a purchase, you are adding value -- and driving sales to your business (and away from your competitors!).
There are two main components of Audience Activator:
Our geolocation services allow you to proactively “fence” a geographic location anywhere in the world and capture valuable information on mobile devices passing within that space.
As audiences are built, you can target direct messages via social media, websites, email, phone and even to your audience’s physical location. Adding value - and driving sales to your business (and away from your competitors!).
Real-time advertising has never been so easy!
Ramping up for the “big game” or capturing audiences as they enter a specific geographic area allows you to be specific and relevant with your advertising -- adding value, not frustration for your audience
Webociti
One Glenlake Parkway
Atlanta, GA 30328
678-892-7157
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