SEO plays a crucial role in content marketing. Companies who spend time and effort on their search engine ranking gain more brand awareness, attract more visitors and generate more leads. In 2021, Hubspot reported that 69% of marketers invested in SEO as part of their...
If you’re a local restaurant owner, we feel your pain. It’s been a tough year and a half dealing with the COVID-19 pandemic, and now that the nation is beginning to reopen, there is a lot of pressure to bring more clients through your doors....
Retail grocery store owners depend on local shoppers to buy groceries in their stores. Major brands drive a lot of traffic through broadcast and print advertising. Those methods cannot target shoppers while they are in the store. Sure, newspaper flyers still exist, but young consumers...
SEO is not in a cemetery, it is alive and well It is true that many alarmists in the Internet marketing world think of Search Engine Optimization (SEO) as being dead, but they are dead wrong. It is true that SEO has changed dramatically, but the...
SEO: Keywords or Key Topics? Everything you know about Search Engine Optimization (SEO) and keywords is wrong. No, wait – everything you know about SEO and keywords is absolutely correct. Confusion is King Regarding SEO & Content The gurus of online marketing have been contradicting themselves since...
Social Media Provides Hidden Opportunities Only two or three years ago, Internet marketing folks were struggling with Content vs SEO. While the jury is still out about which is most important, most content specialists agree that content and SEO are partners and not adversaries. Today, there...
How to Successfully Replace Your Existing Website With a New Website We know that there’s nothing quite as exciting as launching a new website. Your website is far more than a simple marketing tool -- it also represents the culmination of months of effort and conversations,...
What is the difference between SEM and PPC when it comes to online marketing? The answer may surprise you. Here's what you need to know to get the most out of your online marketing dollars....
How to Make Your Restaurant Brand More Memorable to Diners Navigating the food and drink industry and making sure your brand stays relevant is no simple task. Whether your products have been around for decades or are new on the scene, it’s important to regularly assess...
Actionable Tips to Boost Revenue and Customer Engagement with Online Reviews Online reviews have become increasingly influential in determining restaurants’ success. In fact, as many as 92% of customers read online reviews before dining in a restaurant. To stay relevant, restaurants must consider how online reviews...
