Email marketing has evolved from simply a bulk e-mail blast to more of a nurturing and conversational approach that is intended to foster communication. The modern approach is to use a combination of bulk emails, drip marketing and event or trigger based e-mail campaigns tied together with a lead scoring system to generate and identify a more qualified prospect. The power of an e-mail marketing platform is realized when it is interconnected with other sales and marketing functions such as your website and its landing pages coupled with visitor tracking and behavior analysis along with your social media platforms. Your e-mail marketing program should be part of a broader marketing automation platform to deliver world class results. At Webociti we deliver a comprehensive set of marketing automation services that enhance your email marketing efforts to take you way beyond bulk email blast to enable your company to engage and nurture your customers and prospects in valuable conversation that convert to generate happy customers.
Drip email marketing is a series of marketing messages or campaigns that have been proven to increase conversion rates of your outbound email marketing campaigns. The drip campaign is set up as a series of communication that are delivered over a period of time to a segmented group of prospects and customers. Drip email marketing is an automated function of the marketing automation system that will automatically target responders and non responders with a series of sequential messages to have a significant impact on the performance of a campaign with a higher lead flow to sales. These types of drip marketing campaigns have been shown to increase opens and click through rates by 50% to 100% over a single email blast.
Lead nurturing campaigns are multi-step communications to promote long term interaction with your prospects and customers. These e-mail nurturing campaigns can begin by an action on your website like completing a form or requesting information or from a prospecting e-mail blast. Therefore you can deliver the right content at the right time for higher campaign return on marketing investment (ROMI). By automating this process you are able to react to a customer immediately and get them the information they need to make a buying decision right now.
Behavioral Based E-mail Marketing
Behavioral based email marketing is a method used to respond to behavior of your online shoppers and to improve the performance of your email marketing campaigns. Behavioral based email marketing uses advanced segmentation to create groups based on an action performed in response to an email sent or an action on your website. This type of marketing helps to hone in on the best possible person to receive a communication, offer or promotion to achieve the best results because e-mail marketing is one strategy you can't afford to ignore.
We also offer the following Marketing services.
Sales and Marketing Automation that brings together sales and marketing to accomplish amazing results and convert more leads into customers. Marketing Automation refers to software and services that help move leads from the top of the marketing funnel throughRead More
Email marketing has evolved from simply a bulk e-mail blast to more of a nurturing and conversational approach that is intended to foster communication. The modern approach is to use a combination of bulk emails, drip marketing and event or trigger based e-mail campaignsRead More
The goal of lead nurturing is to build a long term relationship with your prospects though the sales cycle and a customer's life span. Lead Nurturing should be an integral part of any sales and marketing program you’re implementing. Once a lead is identified it should be placedRead More
Sales Force Intelligence
One of the biggest inhibitors to the success of a sales rep is the inability to communicate value in a clear and concise way. We feel this is one of the reasons that only 47% of forecasted sales turn into a deal. We found that sale managers have a difficult time enforcing the sales processRead More
The key to any good marketing system is the ability to analyze what has happened in your marketing campaign and how has it affected sales. Marketing Analytics allows you to track how each individual prospect is interacting with your various marketing initiatives and how a leadRead More