What Are SEO Services and Why Your Business Needs Them

Search Engine Optimization (SEO) is a skill set that works to make your website rank highly in search engine results (SER). It is a specialized set of skills that is constantly evolving. The skill sets change because the way Google and other search engines often change their algorithms that drive their search engines.

For instance, if your website has been up a few years and you had it optimized when you started it, it most likely has many keywords on all its pages. There was a time, not too long ago that the more keywords a website had, the higher its SER. However, Google has had three major algorithm changes in the past two years, Panda, Penguin, and Grasshopper and other major search engines followed suit. The purpose is to make the search experience more helpful to users. It is users, not websites that concern search engines. In addition, Google and other search engines make hundreds of minor changes each week to their algorithms.

Webociti is an entrepreneurial business. We excel at what we do, but go to experts for things such as tax advice, insurance, and other areas not related online marketing.

Running your business is a full-time job. So is Search Engine Optimization (SEO). Only a Marvel Superhero can do two full-time jobs. This means that to get the best SEO and move your company up in search engine results (SER) you need to hire a full-time employee or a Organic Search Engine Optimization Specialist Company like Webociti.

Companies Hire Us for Professional SEO Services

Webociti does the heavy lifting under our Full Service Professional SEO Consulting Service, but our clients stay involved. We keep you aware of all that we do, why we do it and what outcomes we measure. Following are the areas and services we work with your in-house team:

• Site Review. We evaluate the site in its current state to get a baseline of current SEO rankings.
• Keyword Research. We will research, analyze your list of target keywords, and recommend a keyword list that we use in your SEO project.
• Competitive Research and Reporting. One of the most important aspects of SEO and Internet marketing is to understand who you are competing with and what they are doing in terms of their online presence. We do research to understand the competitive landscape along with ranking reports of your top competitors.
• Search Engine Submission. A critical part of SEO is a site map - we still hand submit XML and HTML site maps to the major search engines.
• Search Engine Ranking Reports and Monitoring. Each month you receive metrics of your websites targeted keywords and their progress, and your website ranking report by page name.
• On Page Content Review. We evaluate the content of your home page, landing pages and product pages to insure they have been optimized and understandable to the major search engines.
• Communications. With our Full Service Professional SEO Consulting Service we schedule conference calls to check status, progress, issues, and action plans to keep your Internet marketing moving up in the search rankings.

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