Essentials for Online Advertising AIDA is Essential to Internet Marketing Internet copywriters often use a formula known as AIDA. This acronym stands for, Attention Interest Desire Action My post today takes a look at AIDA as an Internet Marketing Tool. Attention Ads are useless unless they grab an Internet user’s...
Not Mobile Optimized? - You Lose the Race for Local Searchers From time to time I have written here about the importance of optimization of your site for mobile device users. If I haven’t convinced you that you need to be mobile optimized, take a look...
Local Search and Your Business Not too long ago, I shared information about local search optimization. Even so, the number of inquiries I get from strictly local businesses across the country that want to rank first in national search results is much too high – in...
Ways the Internet of Things Helps Business Marketing Become Smarter If you are a computer user or use another device to access the Internet it is a good bet that you have heard the term the “Internet of Things” (IoT). Unless you are a bit of...