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Digital Advertising 101

08 Dec Essentials for Online Advertising

Posted at 08:15h in Digital Advertising, Search Engine Optimization
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    Essentials for Online Advertising AIDA is Essential to Internet Marketing Internet copywriters often use a formula known as AIDA. This acronym stands for, Attention Interest Desire Action My post today takes a look at AIDA as an Internet Marketing Tool. Attention Ads are useless unless they grab an Internet user’s...

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    Retail Store Marketing

    04 Dec Not Mobile Optimized? – You Lose the Race for Local Searchers

    Posted at 10:00h in Mobile Marketing, Search Engine Optimization
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      From time to time I have written here about the importance of optimization of your site for mobile device users. If I haven’t convinced you that you need to be mobile optimized, take a look at the following stats. On May 15, 2015, Google announced...

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      Local Search SEO

      04 Dec Local Search and Your Business

      Posted at 09:00h in Mobile Marketing, Search Engine Optimization, Social Media Marketing
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        Local Search and Your Business Not too long ago, I shared information about local search optimization. Even so, the number of inquiries I get from strictly local businesses across the country that want to rank first in national search results is much too high – in...

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        Internet of Things

        01 Dec Ways the Internet of Things Helps Business Marketing Become Smarter

        Posted at 08:15h in Marketing Consulting, Search Engine Optimization
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          Ways the Internet of Things Helps Business Marketing Become Smarter If you are a computer user or use another device to access the Internet it is a good bet that you have heard the term the “Internet of Things” (IoT). Unless you are a bit of...

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