04 Dec

Posted at 09:00h in Mobile Marketing, Search Engine Optimization, Social Media Marketing

Local Search: Harnessing Its Power for Your Business

Local Search

Local search optimization is crucial for businesses targeting customers in their vicinity. Surprisingly, I often encounter local businesses aiming to dominate national search results. If you’re an eco-friendly dry cleaner in Yuma, Arizona, ranking number one nationally isn’t just impractical—it could detract from your local search efforts. This post explains why local search is vital for your business and provides practical tips for enhancing your local search presence.

Why Local Search Matters

Consider these statistics:

  • Google processes over 100 billion searches each month.
  • The platform has more than 117 billion unique visitors monthly.
  • Over half of these searches originate from mobile devices.

These figures highlight the significance of mobile and local search. If your business isn’t optimized for local mobile users, you’re likely missing out on a substantial customer base.

Tips for Local Search Optimization

Leverage Local Landmarks

If your business is near a well-known landmark, mention this on your website. For instance, stating “Located across the street from the Landmark Hotel” not only aids in local SEO but also makes it easier for customers to find you.

Engage on Social Media

Establish a presence on platforms like Google+, Facebook, and other relevant networks. These platforms should align with the needs of your target audience and complement your website’s content.

Encourage Customer Reviews

Actively request customer reviews on your website and social media pages. Promptly respond to both positive and negative feedback. Thanking customers for their business or addressing their concerns

Maintaining Your Local Search Presence

Achieving a high local search ranking requires continuous effort. Your content must be regularly updated, and your SEO strategies need constant refinement. Many small to medium-sized businesses find it beneficial to partner with professionals for this ongoing task.

At Webociti, we specialize in helping businesses like yours thrive in their local markets through targeted SEO strategies. Our team of local search experts can help you create meaningful connections with your customers and significantly improve your online visibility.

Ready to boost your local search rankings?

Contact Webociti today at 678-892-7157 for a free consultation. Let’s transform your local search strategies into tangible results!

19 Sep

Posted at 11:51h in Digital Marketing, Marketing Consulting, Mobile Marketing, Search Engine Optimization, Social Media Marketing

The Synergy of Prospecting

Digital Marketing, Social Media, and Email:
Generating Leads and Driving Sales

In today’s fast-paced digital landscape, where every click, like, and share has the potential to turn into a lead or sale, businesses need a comprehensive approach to lead generation and sales. Gone are the days when these activities operated in isolation. To succeed, modern businesses must harness the synergy of prospecting, digital marketing, social media, and email. In this 1300-word blog post, we’ll explore how these four essential components work together to generate leads and drive sales.

The Digital Age Imperative

The digital age has transformed the way businesses reach and engage potential customers. The competition for attention is fierce, and traditional prospecting methods alone no longer suffice. To thrive in this environment, companies must adapt by embracing a holistic approach that combines prospecting, digital marketing, social media, and email.

The Core Components

Before diving into their collective power, let’s briefly define each core component:

Prospecting

Traditionally, prospecting involved identifying and approaching potential customers. In the digital age, this extends to online research, lead generation tools, and data analytics.

Digital Marketing

Digital marketing encompasses a range of tactics such as content marketing, SEO, PPC advertising, and more. It’s about creating a digital presence and attracting prospects to your brand.

Social Media

Social media platforms like Facebook, Twitter, LinkedIn, and Instagram offer opportunities for businesses to connect with their audience, build relationships, and promote products or services.

Email Marketing

Email marketing involves sending targeted messages to leads and customers. It’s a powerful tool for nurturing relationships and moving prospects through the sales funnel.

Prospecting in the Digital Era

Prospecting has evolved significantly in the digital era. Traditional cold calling has given way to data-driven strategies. Businesses can now use various online tools and platforms to identify potential leads more accurately. Moreover, data analytics allows for precise targeting, ensuring that resources are directed toward the most promising prospects.

The Power of Digital Marketing

Digital marketing is a cornerstone of modern lead generation. It allows businesses to reach a vast audience cost-effectively. Content marketing, for instance, provides valuable information to potential customers, positioning your brand as a trusted source in your industry. Search engine optimization (SEO) ensures that your content is discoverable, driving organic traffic to your website. Pay-per-click (PPC) advertising offers precise targeting and immediate results.

Leveraging Social Media

Social media platforms provide unique opportunities for businesses to engage with prospects. Regular posts, stories, and interactions humanize your brand and foster trust. Social media is also a valuable channel for sharing content, promoting offers, and running paid advertising campaigns. The viral nature of social media means that one post can reach a vast audience.

The Email Advantage

Email marketing remains one of the most effective methods for nurturing leads. Personalized email campaigns allow you to guide prospects through the sales funnel, providing them with relevant content at each stage. Automated email sequences ensure consistent follow-ups, keeping your brand top of mind. Email also allows for segmentation, ensuring that messages are tailored to specific audience segments.

Integration is Key

Now, let’s explore how these components work together. Imagine this scenario: Your business identifies potential leads through online prospecting tools. These leads are then directed to your website through a targeted digital marketing campaign. On your website, visitors are encouraged to subscribe to your email list or engage with your brand on social media. Once they’re on your email list, you can nurture these leads with personalized email campaigns.

The synergy is evident: Prospecting identifies leads, digital marketing attracts them, social media engages them, and email marketing nurtures and converts them into customers. This integrated approach maximizes the chances of converting leads into sales.

Measuring Success

To ensure the effectiveness of your integrated strategy, it’s crucial to track and measure key performance indicators (KPIs). These may include website traffic, conversion rates, social media engagement, email open rates, and click-through rates. Data-driven decision-making allows you to refine your approach continuously.

Case Studies

Real-world examples can illustrate the power of synergy. Consider a case where a business combined targeted prospecting, content-rich digital marketing, engaging social media campaigns, and personalized email follow-ups. By integrating these efforts, they achieved a significant increase in lead generation and, ultimately, sales.

A Holistic Approach for Modern Success

In conclusion, the digital age demands a holistic approach to lead generation and sales. Prospecting, digital marketing, social media, and email marketing are no longer standalone efforts but interconnected components of a successful strategy. By leveraging their synergy, businesses can generate more leads and drive sales more effectively in today’s competitive landscape.

Let Get Started

Are you ready to harness the power of prospecting, digital marketing, social media, and email to supercharge your lead generation and sales efforts? Contact us today to explore how our expertise can help your business thrive in the digital age. Contact Webociti today 678-892-7157

05 Oct

Posted at 15:16h in Mobile Marketing, Search Engine Optimization, Website Design and Development

5 Essential Tips to Improve Your Website’s Mobile Experience

Have you invested significant time, resources, and manpower into building a professional website but haven’t seen the boost in brand awareness or engagement you were hoping for? The issue might be that your website isn’t fully optimized for mobile users. In today’s digital landscape, ignoring mobile optimization could cost you valuable traffic and conversions.

With over half of global web traffic coming from mobile devices, it’s clear that optimizing your website for mobile is no longer optional—it’s a necessity. By enhancing your site’s mobile experience, you can improve visibility, engagement, and long-term growth. Here are five essential tips to help you improve your website’s mobile experience and drive better results.

1. Improve Your Website’s Loading Speed for a Better Mobile Experience

Loading speed is one of the most critical factors in mobile optimization. Slow-loading pages frustrate users, increase bounce rates, and harm your conversions. In fact, research shows that when mobile load times increase from one second to three seconds, conversion rates drop by 50%, and bounce rates rise by 6%.

  • Implement lazy loading: Delay loading non-essential elements until users scroll down.
  • Optimize images: Compress image files to reduce size without compromising quality.
  • Use a Content Delivery Network (CDN): CDNs help distribute your website content faster, especially for global users.

A fast-loading website creates a seamless experience that keeps visitors engaged and more likely to convert.

2. Fix Faulty Redirects to Improve Navigation

Faulty redirects are a common issue that negatively impacts the mobile user experience. These occur when a mobile user is incorrectly redirected to a different page, such as the homepage, instead of the page they requested.

For example, desktop server configurations may redirect all mobile traffic to the homepage, frustrating users and disrupting their journey. Regularly auditing your site to identify and fix these errors ensures that visitors always land on the correct page, helping them find the information they need quickly.

3. Enhance Mobile Navigation for Easier Access

Mobile users expect easy and intuitive navigation. If your website is difficult to browse, visitors are more likely to leave before taking any action.

  • Use a responsive hamburger menu: This collapsible menu highlights your most popular pages, such as “Services” or “Shop.”
  • Add a visible search bar: Make it easy for users to search for specific content.
  • Streamline internal links: Guide visitors to high-traffic areas of your site with clear and concise link structures.

Use website analytics to determine which pages attract the most attention and prioritize them in your mobile navigation tools.

4. Optimize for Mobile Conversions with Shortcuts

Mobile users often face more barriers to completing actions like making purchases or filling out forms. Simplify their journey with shortcuts designed for mobile devices:

  • Credit/debit card scanning: Speeds up the checkout process.
  • Click-to-call buttons: Enables instant communication with your business.
  • Third-party login options: Allows users to sign in with platforms like Google or Facebook.
  • “Remember Me” options: Saves login and payment details for returning customers.

These features reduce friction and improve the likelihood of conversion, ensuring your mobile site delivers results.

5. Focus on Mobile-Friendly Design for Better Usability

Mobile-friendly design goes beyond responsiveness. It ensures your website adapts seamlessly to any screen size and remains easy to navigate.

  • Test across devices: Regularly check your site on various mobile devices to ensure consistent performance.
  • Use large, tappable buttons: Make sure links and call-to-action buttons are easy to click.
  • Ensure readability: Use a legible font size and avoid cluttered layouts.

Watch: 5 Easy Steps to Improve Your Website’s Mobile Experience

Prioritize Mobile Optimization for Growth

In today’s mobile-first world, optimizing your website for mobile users isn’t just about staying competitive—it’s about growing your business. By implementing these five tips, you can improve your website’s mobile experience, attract more visitors, and boost conversions.

Ready to take your mobile optimization to the next level? Contact the experts at Webociti to transform your website into a mobile-friendly powerhouse. Let’s grow your business together!

06 Jun

Posted at 11:29h in Digital Advertising, Marketing Consulting, Mobile Marketing, Search Engine Optimization, Social Media Marketing, Website Design and Development

Your Internet Marketing Can Land You In a Cell Like This One.

If you run your business as a sole proprietorship and are planning to market using the Internet, speak to your lawyer. Ask him if he agrees that once you start a marketing campaign, you should change the form of your business from a sole proprietorship to a Limited Liability Corporation (LLC). Doing this means that your business, but not you, can be held responsible for any misfortunes with your Internet marketing that leads to a lawsuit – in other words, an LLC lowers your personal liability risks. Jail Cell

Internet marketers have to understand that there are legal boundaries for Internet marketing and advertising, often under Federal Agencies such as the Federal Trade Commission (FTC).

As an Internet marketing firm, Webociti keeps abreast of regulations governing Internet marketing and advertising.

What Kinds of Things Does the FTC Regulate?

All kinds of things and following are information about FTC enforcement.

Fake Reviews

New businesses have little or no track record for ratings or testimonials, leading those new to Internet marketing to buy made up reviews of their company and its goods or services.

Is this practice legal? Not according to the FTC. In past cases, judges hearing cases related to fake reviews said they are “false and misleading.”  The FTC has successfully sued businesses that bought fake reviews as violators of the Federal Trade Commission Act – so far no one has gone to jail and a jail term for buying fake reviews is unlikely.

What Laws Govern Online Marketing and Advertising

The same consumer protection laws that are used for brick and mortar stores apply to businesses that use the Internet for marketing, advertising, and sales. This puts into play the FTC Act’s ban on “unfair and deceptive practices” into play as it applies to Internet marketing.  A summary of the FTC’s regulations for Internet marketing include,

Advertising, including those found on company websites and how a company uses social media must conform to the following three principles of advertising law,

  1. Advertising must not be misleading or untrue
  2. Advertisers must have evidence to back up product claims. This is called “substantiation.”
  3. Advertisements must be fair. Fairness is evaluated by checking if the ad has made or is likely to make a consumer suffer an injury that they could not reasonably escape, is in violation of public policy, or is unethical and/or unscrupulous. One ad that fits this category is the infamous Joe the Camel advertising campaign that the R. J. Reynolds Tobacco Company ran. The FTC allowed the ads to run, despite the proper claims by many non-smoking advocacy groups that the ads were unfair and made smoking appealing to children with the use of a cartoon character – Joe the Camel.

What is a Business’s Responsibility For Consumer Privacy?

One thing that consumers insist upon is respect for their privacy. Some consumers fear the loss of their privacy and do not engage in online commerce. However, the Federal Trade Commission has important guidelines and legislation for consumer privacy protection. There is a specific law for protecting children that is a federal law enforced by the FTC. This law is the Children’s Online Privacy Protection Rule that allows parents and not advertisers have control over the kind of information collected on anyone 13 years old or younger. While it is obvious that this rule applies to sites for kids, it also applies to sites that are general in nature and can be viewed by a general audience that includes kids covered.

While Internet advertising has the best-targeted audience at a lower cost than traditional advertising, it is governed by the same rules and laws that govern radio, TV, and print advertising and marketing. Keeping up with advertising laws,  making sure content creation is current, and safeguarding consumer privacy is hard to do while running a business at the same time. This is why so many companies across the United States work with Webociti  in Atlanta, Georgia. Call me,  at 678-892-7157 for more information about how we can help you with the legalities of your site.

Till Next Time,

Joe

 

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19 Feb

Posted at 09:00h in Mobile Marketing

The 4 Essentials You Need to Make Mobile Marketing Work

Mobile marketing is an area that many Internet marketers don’t pay much attention to. They believe that their website is mobile-friendly – sadly, many Internet marketers are wrong.

This is tragic, as smart phone owners are great potential customers, they are young, well-educated, and have high incomes – all traits that Internet marketers want to market to. To the left is a chart from the Pew Research Center from a study done at the end of 2014, when 2015 data is available Pew will update their findings.

Study after research study has proven that the majority of smart phone owners do Internet research before buying a product online or going to a particular store.

How can you tap into this titanic, plentiful marketplace?

You need a plan. Marketing to different age groups requires different messaging as does most of the other categories. Often, sellers may conduct more than one marketing campaign at the same time targeting different groups of prime prospects.

The 4 Essentials of Mobile Marketing

For local businesses, Internet marketing is the most cost-effective way to come up on the first page of local search results and get new customers.

  •      Small Bites of Information
  •      Focus on Local Search
  •      Location – Based Services
  •      Geotargeting

Small Bites of Information

A study done by Microsoft in 2015 found that while humans excel at multi-tasking the average attention span has dropped by 12 seconds to a mere 8.25 seconds, in contrast, the tiny brained goldfish has an attention span of 9 seconds.

When it comes to viewing website your potential customers spend a mere 10 – 20 seconds on a site. They only read 25 percent of text on the page. If you were to ask your website visitors how long they stay (or check it out free on Google Analytics ) if the time is short, fit your text to their attention span. This is one of those cases where more is less.

Focus on Local Search

Your mobile ready website is important. Include your address and phone number on your site. If you are downtown, tell people that. If you are across the street or near a local landmark tell visitors that as well. Include a link to a map to your location if it is not automatically included by Google Maps. It is beneficial to let customers know if you are near public transportation – if you are, say it. For example, “we are located just one block from the Brown line stop on Seacrest Avenue.”

Location – Based Services (LBS)

Location-based services use the GPS ability of smartphones and other sophisticated technology to find you. While one of the most used of LBS is entertainment such as restaurant reviews and reservations, movie times and reviews as well as buying tickets online, it is now becoming more widespread to include all kinds of applications including,

  • Local news
  • Points of Interest
  • Directions
  • Getting a ride from a car service like Uber (use their app)
  • Local advertising online when using a smartphone or other portable device

LBS comes in two flavors, Push and Pull. Push provides users with information from their service provider although it is not asked for at that time. Pull services require users to make a request for information or services.

If the putting together of the essentials for mobile marketing is something you would like Webociti to help you with, contact me. My phone number is 678-892-7157.

Till next time,

Joe

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11 Feb

Posted at 06:15h in Digital Advertising, Mobile Marketing

Benefits of Using Paid Advertising Online

When it comes to marketing, there is no substitute for paid advertising online. Its benefits are substantial and deliver results that most other methods simply cannot match. Whether you are running paid ads on Google or other search engines, this approach offers one of the best returns on investment (ROI) for your marketing dollars.

A smart business strategy includes leveraging internet advertising. Here are the top benefits of doing so:

Paid Advertising Online

1. Instant Visibility on the First Page of Search Engines

The ultimate goal for any company is to appear on the first page of search engine results. Studies show that most users rarely venture past the first page when searching for a product or service. Appearing in the top three results dramatically increases your chances of generating clicks, traffic, and conversions.

While organic SEO can take months (or even years) to achieve these results, paid advertising online guarantees immediate placement in the top search results. With strategic keyword targeting, your website will attract high-quality traffic and generate a strong ROI. To better understand how Google Ads work, check out this Google Ads Overview.

2. A/B Testing to Optimize Ad Performance

One significant advantage of paid advertising is the ability to test and refine your ads. Through A/B testing, you can experiment with different headlines, descriptions, and keywords to identify what resonates best with your audience.

With tools like Google Ads, you can:

  • Monitor which ads are driving the most clicks and conversions.
  • Tweak underperforming ads to improve their effectiveness.
  • Fine-tune your keyword strategy for consistent, long-term success.

This testing is also invaluable for launching new products or services. By analyzing ad performance, you can determine what generates the most interest, helping your business focus on profitable opportunities.

3. Reach a Wider Audience with Precision Targeting

Search engines remain the most popular way for people to find information online. Compared to social media or banner ads, search engine ads reach a broader, more intent-driven audience. Google alone dominates with a market share of over 65% and extends its reach through an extensive network of partner websites.

Paid search advertising allows you to target:

  • Specific demographics, locations, and interests.
  • Users actively searching for your products or services.
  • Audiences across multiple platforms (Google Display Network, YouTube, and more).

Maximize Your ROI with Paid Advertising

When it comes to online advertising, search engine marketing is an investment that pays off. The ability to reach a vast audience, optimize ads, and achieve top visibility makes paid advertising one of the most effective digital marketing strategies available.

Ready to take your business to the next level? Contact Webociti today to set up and manage your paid advertising campaigns. We’ll design a custom program that works for your business needs.
Call us at 678-892-7157.

04 Dec

Posted at 10:00h in Mobile Marketing, Search Engine Optimization

From time to time I have written here about the importance of optimization of your site for mobile device users. If I haven’t convinced you that you need to be mobile optimized, take a look at the following stats.

  1. On May 15, 2015, Google announced that “More Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.” 
  2. Nearly 7 billion people use mobile phones approaching 90 percent of the population of earth.
  3. 80 percent of Internet users own a smart phone
  4. 72 percent of consumers surveyed want mobile-friendly sites
  5. 53 percent of mobile searches are by consumers looking for local goods or services
  6. According to  MediaPost, “Mobile shoppers put ease of use foremost when it comes to mobile shopping sites, with 48% of respondents citing it as the most important quality of a mobile site they visit.”

Together or separately, the above six statistics offer compelling reasons to make sure your website is mobile optimized.
Mobile Optimized

Tips on Mobile Market Optimization

Some of these tips require that you are knowledgeable about how mobile sites work. If you need assistance call me at Webociti. The toll-free number is 888-685-4910. Or, you can schedule a call with us here.

Remember back in April when Google announced that regarding web search rankings mobile-friendliness became a factor in ranking? Well, optimizing for mobile makes Google and its bot army happy with your site – an important factor for your overall Internet marketing campaign.

Tip 1 – Mobile SEO

The design for mobile websites should be responsive website design (RWD). RWD is a particular way of designing a site so that is viewed optimally and delivers a good interactive experience with as little resizing, scrolling, and panning as well as easy navigation. Page speed for loading and navigating have to be quick – mobile users are not necessarily a patient bunch and many will look for a faster site than yours if yours takes too long to load.

Tip 2 – Content

Making things shorter is not a good idea, but making content concise is. Mobile users want content that is both impactful and scannable by the human eye and brain. Get read of clutter and be sure you format in a way your audience appreciates – information should not be removed if it is relevant, but content should be offered in chunks that are bite-size and easy to consume.

Using images is a big draw on mobile devices. I recall a statistic that said conversions were as much as 60 percent higher for mobile sites with images. Caution here though – make sure the images do not slow your load time.

Use video too. Conversion rates are even higher when you do with click-through rates increased by 200 to 300 percent.

Social Media

Did you know that in 2015 there are more than 1.69 billion social media accounts that are accessed exclusively through smartphones? Don’t forget about your social audience when you craft and put up social media content.

Try to find social media platforms that offer mobile-friendly apps and add-ons that you can easily tie your brand into.

Also, be visual as discussed in the tip for Content.

Mobile optimization is the way local marketing is headed. If you need any help give us a call at 678-892-7157 or visit us at Webociti.

Till Next Time,

Joe

24 Aug

Posted at 11:57h in Marketing Consulting, Mobile Marketing, Search Engine Optimization

Important Changes In Google Local Search

It was just a few weeks ago, in early August 2015 that Google announced a major change in Google local search results. It was made very quietly and seems to have gone almost unnoticed by many in the Internet marketing industry, and DIY marketing folks.

On August 7, 2015 Google changed Local Search Engine Results from a “local pack” of 7 local businesses to only a three pack. The screenshot below only returns three businesses in Roswell, GA for the category auto repair, the map shows scores more, but you have to click on the button below the three businesses that are part of the three pack marked More Auto Repair.

Google Local Search

Look closely above; notice anything else that has changed?

If you see that addresses are no longer listed you are a winner! Or maybe a loser if you were consistently appearing in the seven pack. Now, to get your address searchers either you can click on “directions” or “website” which is found to the right of the listing.

Any other changes that you notice? Not only are addresses no longer available, neither are phone numbers appearing. This means for a searcher to call your business they have to click through to the listing or go to your website for your phone number.

There are more changes – for instance store hours are now listed, but Google+ links are removed. It is paradoxical that Google removed the G+ links as they recently announced an effort to have local businesses claim their page officially and verify it.

Another new innovation for Google is that it rolled out the smaller packs in both the United States and internationally at the same time.

In addition, business hours with both opening and closing times are now displayed in the new 3 packs.

Google also has stopped calling the reviews “Google” reviews and now the search engine simply calls them ‘reviews.’

Remember how when you scrolled over the local listings the local card for a business is revealed? Now, you can foggetaboutit! That’s over, you now must click through to the secondary local page.

Searchers will eventually learn that if you click anyplace other than a SER website they will get more local listings and a map. Each page has 20 local listings and there is no limit on how many pages a user may visit.

On mobile local search the address is gone, but a new option replaced it, a big fat ‘call’ button.

Why the Change?

For now, Google confirms the changes in Google local search but has said nothing else. Some industry analysts believe it has to do with the May 2015 incident where Google maps returned the White House as well as Howard University as racist terms. Google will not confirm or deny that this was the reason for the changes.  (Read more)

What is Next?

With the probability of a business that was in the top seven under the old system, but not in the 3 pack under the new system, the importance of great content combined with great search engine optimization, becomes more important than ever. The competition to make it into a three pack is more than intense, and many companies will engage outside specialists for Google local search optimization.

Webociti is an Atlanta based marketing firm that works with Internet marketers all across the world. Webociti specializes in Internet marketing optimization including local search optimization. Call us, at Webociti to learn more our number is 678-892-7157.

25 Jun

Posted at 12:59h in Digital Advertising, Marketing Automation, Marketing Consulting, Mobile Marketing, Search Engine Optimization, Social Media Marketing

Atlanta Marketing Companies

When it comes to marketing your business, today’s world is more competitive than ever. To stand out from everyone else, it takes hard work combined with knowledge and experience.  Whether it is a large company or a small business just starting out, developing and implementing an effective online campaign can make all the difference. Rather than take a chance on a campaign that goes nowhere, it’s always best to work with a team of experts who have the desire to take your business to the next level.  When you want the premier marketing experts in the Atlanta area, go with the team at Webociti.

Why Webociti?

Using a team of internet marketing consultants with extensive experience in business-to-business and business-to-consumer campaigns, Webociti has gained a reputation as one of the best Atlanta marketing companies. No matter the needs of your company, we at Webociti can help you get where you want to go. We specialize in many different areas of internet marketing, including:

  • Search Engine Optimization
  • Social Media Marketing
  • Website Design and Development
  • Internet Marketing Consultation

When you put your trust in us, we take the time to understand you and your business.  By knowing what goals you have for your business, we can design a campaign that puts your goods and services in front of customers and makes them want to do business with you.

Straight Talk

Many businesses have worked with other Atlanta marketing companies that may have only told them what they thought their client wanted to hear.  As a result, their marketing campaigns were not only expensive, but also ineffective.  However, here at Webociti, we take great pride in developing relationships with our clients that result in clear channels of communication.  We will give it to you straight each and every time, making sure all of us are on the same page when it comes to marketing your business.  Rather than doing things just one way, we take the best of traditional marketing methods and combine them with many of today’s newest and most effective ideas.  When we do, success is the result.

Contact Us Today

When your business needs a helping hand to gain a stronger online presence, contact us here at Webociti. Along with being one of the premier Atlanta marketing companies when it comes to online marketing, we are also known for our commitment to our clients and their customers. Contact us today by calling 678-892-7157, and we can start building a partnership with you and your business that will leave your competitors far behind.

27 Mar

Posted at 13:46h in Digital Advertising, Mobile Marketing, Search Engine Optimization

Why You Must Optimize Your Website for Mobile

Google announced on March 24,2015 that beginning April 21, 2015 the mobile friendliness of your website will become an important element of how Google’s algorithm will rank your existing site. If you haven’t optimized your site for mobile search it will be moved to a lower search engine ranking (SER).

 

Mobile Web Search

Mobile Web Search

Google is not doing this to mess with your website search results, The coming update that is concerned with mobile optimization is, according to Google, to give users the most relevant, high quality search results. The ease of using a site on a mobile device is going to be a factor in those results.

Finally, Google’s formal definition of “mobile” is only a single word – smartphone.

More Reasons to Optimize For Mobile

Do you know that over 41 percent of Smartphone users have purchased something using their phone? If you have not optimized for mobile search, you are missing nearly half of your potential customer base. Additionally, the growth of Smartphone use for search, has increased 229.08 percent. This is because now, 58 percent of all consumers in the United States own Smartphones. This is a large and growing demographic that you must optimize for or they will never see your site, but a competitor’s will pop up if they have optimized for local search for your type of business.

Other important reasons for optimizing for mobile search include,

Consistent Customer Experience

Studies indicate that over 60 percent of people have increasingly stronger opinions of brands and companies that offer a good mobile experience. But, 90 percent of people surveyed say they had to switch devices to complete a task. When a site is optimized for mobile, your customers are offered a consistent experience that creates the feelings of reliability and trust that will keep them coming back to you. When transactions are easily completed, buyers come back.

Reduce Your Bounce Rate

The content for your website that looks so great on your desktop computer may be completely unreadable when a Smartphone looks for it. What is even worse, visitors will leave your website if they have to zoom or pinch in order to read what maybe an illegible font on a Smartphone. By making your mobile site user friendly, customers will stay on your site longer and potentially click to continue to a purchase.

User Self-Control

Users have little patience, so, if your mobile page does not load within 3 seconds, users leave looking for a quicker loading site – you just lost a potential buyer of your goods and services. If your mobile site has any of these symptoms, get it optimized.

  • Large images
  • Small font
  • Clunky looking layouts

One of these problems is reason enough to optimize, but two or more and once again, you are losing customers to competitors. According to Google, 81 percent of Smartphone purchases were impulse purchases.

Mobile Users are Different Than Desktop or Laptop Users

The reasons mobile users differ from other users is they want the information they are looking for fast, and in little bites that they can easily digest. To increase conversions on a mobile website your “call to action” must be clear and easy to read. Links to other pages must be working and fast – remember these buyer have little or no patience.

Contact Webociti

Need help for mobile optimization in order to get better results from your Internet marketing? Call Webociti at 678-892-7157. For other methods of reaching out visit our contact page.

 

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