24 Feb

Posted at 16:30h in Digital Marketing, Social Media Marketing

Has your business been staggering in bringing in new customers and maintaining a good relationship with existing customers due to little or no social marketing? If your company has not dedicated time and effort into building a social media marketing program marketing, you are missing out on a host of benefits that come from a strategic, data-minded social media program for your business.

Now more than ever before there is consistent and concrete evidence that ramping up social media marketing efforts is in your business’s best interest. Here are 5 reasons why you should invest in a social media program for your business without any further ado.

There is Something for Everyone

The first step to constructing and executing a successful social media strategy is to assess which platforms are most suited to reach the users and deliver the goals your business is setting out to achieve. Facebook, Twitter, LinkedIn, Pinterest, and Instagram alone all have undeniable footholds and massive audiences of active daily users. These users are inherent web consumers that spend significant amounts of time on social networks to socialize, network, and engage in discussion with friends, family, and perfect strangers.

New Opportunities with Every Post

Regardless of the platform, each piece of real-time content that your business posts presents a new opportunity to find to new customers, stay connected with current customers, and/or reconnect with past customers. As your following grows, your customers and fans will become part of your network to bolster traceable word of mouth online in a way that no traditional marketing tactics can achieve.

Create Your Own Authority

Internet users view well-established social media accounts and followings as a sign of a successful business and thus, high quality products and services. A recent study from Convince& Convert reported that 53% of Americans who follow brands on social media are, in fact, more loyal to those brands. Beyond being a tested method of bringing in new customers, a strategic and engaging social media program can be highly influential in turning one-time customers into long-time customers.

Social Media Marketing Is Thriving

Social media marketing efforts are cost effective tools for marketers that can be customized to meet the goals of any business on any budget. Rates for promoted posts on various platforms typically are established through a combination of placement, performance, and demand.

Social Media Marketing

For a minimal cost, businesses can reach audiences above and beyond the reach of offline channels. Regardless of how the economy behaves in the near future, this great flexibility will continue to allow businesses of all sizes to execute lean social media marketing programs to boost sales and brand visibility.

Marketers Agree: Social is Critical

According to Hubspot, 92% of marketers reported that social media marketing was important to the success of their business last year. No matter the audience, sufficient information and strategy is available to craft a social media strategy that guarantees return on investment (ROI) in way that makes sense for your business.

As you can see, social media marketing has matured to the point that it can be relied on as an effective way to increase brand awareness, lead generation, and revenue growth. If you haven’t taken the time to assess your marketing needs and how they may be better achieved through online advertising and social media marketing, the time is now. The longer you wait to create your social media presence online, the more ground you stand to lose.

For more information visit us at Webociti to learn more.

28 Jan

Posted at 18:54h in Marketing Consulting, Social Media Marketing

Social Media: You Want It Because Everyone Else Has It

But the cool marketing kids at Coca-Cola are doing it!
If the cool marketing kids at Coca-Cola jump off a cliff, are you going to do that too?

Turns out the questions that our parents asked when we were 13 are still applicable today, and popularity is still just as important as it was in high school.

With all the questions surrounding Social Media today for businesses, many CEOs may forget why they are there in the first place. Are you there because all the cool kids are doing it, or are you there because it’s what you really want for your company? And what do we mean by “it?”

If you’re just trying to be popular, that answer is wrong. Just like when you were 13, you should never do something just because everyone else is doing it. However, if you want to be on Social Media because your customers are actively engaging in your product discussions and consumption online, that is correct. Webociti believes in Social Media because it is yet another form of communal, personal, and actively engaged customer service from a different type of customer service professional.

What Makes Social Media Effective?

The goal of any form of social media is to communicate with your customers. Your customers, like your Facebook fans, are the reason why your business is doing well in the first place. Social Media allows you to show your love and respect for them. A HubSpot report found that 71% of consumers are more likely to make a purchase based on social media referrals, emphasizing that engagement goes beyond likes and shares—it translates to brand trust and revenue.

Customers return because customer service professionals, the products you have, and the overall theme of your store are something they are interested in. Therefore, why not spend some time engaging them and reminding them of your store’s quirky personality or business’s remarkable knowledge, on their own terms? That’s the goal of all Social Media. It’s not another place to push sales as much as it is another place to remind people why they enjoy buying your product or service, be it genuine quality, sheer love, or because they’ve always had a good experience with you and your company.

Tips for Authentic Social Media Engagement

  • Respond to customer questions and comments promptly.
  • Share user-generated content to show appreciation.
  • Use stories and live sessions to give a behind-the-scenes look at your business.

Why Social Media Reminds Us of Starting Small

Social Media is reminding big CEOs of what it’s like to start over again as a small business. When a business is just starting, it relies solely on attracting people to its product or service through good word of mouth, good experiences, quality products, and availability. Introducing a new brand is not so much about how pretty it is, but about the people, quality, products, and services behind it.

We like that Social Media has made people get more comfortable again with their product and their business’s personality because they have had to start over again in a completely different place. A successful social media strategy involves authenticity, consistency, and genuine interactions, elements that businesses mastered in their early days.

Therefore, Webociti offers superior custom pages, cultivates your customer’s satisfaction online, and provides total Search Engine Optimization to help your customers find you, learn more about you, and get more involved with you. We don’t provide Social Media Marketing because all the cool kids are doing it; we provide Social Media Marketing because that is where your customers are, and it is what they are interested in.

Are You Ready to Build Meaningful Connections?

Are you ready to build meaningful connections with your customers? Contact Webociti today and let us help you turn your social media presence into a genuine, customer-focused space.