If you’re a local restaurant owner, we feel your pain. It’s been a tough year and a half dealing with the COVID-19 pandemic, and now that the nation is beginning to reopen, there is a lot of pressure to bring more clients through your doors....
Social Media Provides Hidden Opportunities Only two or three years ago, Internet marketing folks were struggling with Content vs SEO. While the jury is still out about which is most important, most content specialists agree that content and SEO are partners and not adversaries. Today, there...
Performance Marketing Program Magnifies Your ROI Marketing failures -- pricing errors, business models, lack of understanding of customers -- make up 6 of the top 10 reasons that businesses fail. Business success is often attributed to marketing factors as well: disruption, reach, product mix and market. Webociti's new...
Real Estate Marketing Trends Real Estate marketing changed forever as newspaper advertising shifted to websites and the internet. The availability of multiple listing services gives most real estate firms an equal footing when it comes to having access to homes for sale. But, an equal footing...
One of the best things about internet marketing and advertising is that even if a person is running their business from their garage, they can market and advertise around the world. But with that powerful advantage comes a lot of responsibility. So, my post this...
Disruptive marketing is more of a movement than a marketing strategy. Today, most companies continue using traditional marketing methods, but, they also are beginning to allocate more dollars for internet marketing than ever before. This does not signal an increase in marketing spend as...
The purpose of advertising is to interest consumers and customers in the goods or services you sell in an efficient and effective way. Internet advertising, both free and paid, is the most efficient advertising you can find....
Your Internet Marketing Can Land You In a Cell Like This One. If you run your business as a sole proprietorship and are planning to market using the Internet, speak to your lawyer. Ask him if he agrees that once you start a marketing campaign, you...
How and Why Videos Increase Conversion Rates Have you heard the old saying that a picture is worth a thousand words? That got me thinking about the worth of videos on your website. The conversion rate for websites that have informational videos about its products and...
Online Marketing Strategies to Kick-Start Stagnant Sales One very effective way to face the challenge of a sales slump is using social media. However, remember that social media requires planning so the need for sales data analysis is critical. Social media is for communicating more than it...