06 Jul The Difference Between SEM and PPC Advertising
What is the difference between SEM and PPC when it comes to online marketing? The answer may surprise you. Here's what you need to know to get the most out of your online marketing dollars....
20 Nov What Digital Marketing Is and Why You Should Embrace It
Digital Marketing – it is astounding that two words can carry so much information. People in charge of brand marketing, whether for a retail branded store (e.g. Macy’s) or for a manufacturer’s site (think Goodyear tires) are involving more of their marketing budget into digital...
15 Apr Pay Per Click Advertising
How Does It Work and Why Should I Use It? As a business owner or marketing manager, do you have difficulty driving new traffic to your website and converting leads into sales? The vastness of the online marketplace means that many forms of digital advertising get...
13 Apr How to Use Re-Targeting to Get Prospects Back to Your Website
As you know, tracking website page views can be both exciting and frustrating. Although unique visitor counts may increase thanks to various online marketing campaigns, it can be difficult to convert those searchers into buyers on their first visit. Many searchers perform product research and...
22 Mar Brick and Mortar Digital Marketing
What Your Digital Marketing Team Isn't Doing! Brick and Mortar Stores have a lot of catching up to do on the digital frontier, and that includes more than simply creating a Facebook account. According to a recent study on The State of Retail in a Digital...
14 Mar Internet Marketing Ideas For Small Business Owners
If you’re a business owner or run a small business and you're not an Internet Marketing Professional with search engine optimization SEO training, then it has become extremely difficult to stay on top of all the changes and requirements to show up on a major...
08 Mar Marketing 101: Know Your Demographic
Marketing 101: Know Your Demographic Know Your Demographic and the Rankings will Follow! Google likes to help businesses who are actually filling a need. When you first begin to market digitally, it can be easy to get lost in the less important things like finding your "tactics" and...
28 Feb Running an Integrated Digital Marketing Campaign
Running an Integrated Digital Marketing Campaign Bringing new customers to a business from the internet requires more than just a well-developed website. The number of websites online continues to increase exponentially, with the milestone of 1 billion websites crossed in the fall of 2014. Businesses face very...