Reaching Your Target Audience, Increasing Brand Visibility, and Driving Meaningful Conversions In today's competitive business landscape, both startups and established companies face the challenge of standing out from the crowd, reaching their target audience, and driving conversions that truly make an impact. It's no longer enough...
In today's fast-paced digital landscape, investing in digital marketing has become an essential strategy for businesses of all sizes. It is no longer sufficient to rely solely on word of mouth or traditional marketing methods. In this blog post, we will explore the importance of...
What is the difference between SEM and PPC when it comes to online marketing? The answer may surprise you. Here's what you need to know to get the most out of your online marketing dollars....
Digital Marketing – it is astounding that two words can carry so much information. People in charge of brand marketing, whether for a retail branded store (e.g. Macy’s) or for a manufacturer’s site (think Goodyear tires) are involving more of their marketing budget into digital...
How Does It Work and Why Should I Use It? As a business owner or marketing manager, do you have difficulty driving new traffic to your website and converting leads into sales? The vastness of the online marketplace means that many forms of digital advertising get...
As you know, tracking website page views can be both exciting and frustrating. Although unique visitor counts may increase thanks to various online marketing campaigns, it can be difficult to convert those searchers into buyers on their first visit. Many searchers perform product research and...
What Your Digital Marketing Team Isn't Doing! Brick and Mortar Stores have a lot of catching up to do on the digital frontier, and that includes more than simply creating a Facebook account. According to a recent study on The State of Retail in a Digital...
If you’re a business owner or run a small business and you're not an Internet Marketing Professional with search engine optimization SEO training, then it has become extremely difficult to stay on top of all the changes and requirements to show up on a major...
Marketing 101: Know Your Demographic Know Your Demographic and the Rankings will Follow! Google likes to help businesses who are actually filling a need. When you first begin to market digitally, it can be easy to get lost in the less important things like finding your "tactics" and...
Bringing new customers to a business from the internet requires more than just a well-developed website. The number of websites online continues to increase exponentially, with the milestone of 1 billion websites crossed in the fall of 2014. Businesses face very steep online competition. Gaining attention requires...