14 Mar

Posted at 10:11h in Digital Advertising, Marketing Consulting, Search Engine Optimization

If you’re a business owner or run a small business and you’re not an Internet Marketing Professional with search engine optimization SEO training, then it has become extremely difficult to stay on top of all the changes and requirements to show up on a major search engine. At this point, many business owners may begin to feel overwhelmed. This information is not readily available and to make it worse SEO is difficult to understand because it is updated and changed so often (last year over 600 times). Basically, unless SEO and Internet Marketing is what you do for a living, understanding the unique processes and changes can become a full-time job which makes running your own business even more difficult. Our On-line Certified Marketing Professionals (OMCP) at Webociti have been trained by the top authority figures in the industry and stay on top of the weekly and daily changes in the on-line marketing world.

Internet Marketing has Become so Complex

Because Internet Marketing has become so complex and intricate, you could be doing things that are actually hurting you instead of helping you. Since Internet Marketing tactics change so often, many times the formulas you used to use may no longer work as well as they have in the past, or they could actually be hurting your business’s online presence and visibility. For example, it used to be great to have a lot of links back to your site, but now you get penalized for a high quantity of low quality links. It’s likely that there are at least several aspects of your website that you need to undo and/or re-do in regards to SEO best practices. Simply put, Google and Bing are looking for you to follow their webmaster guidelines and SEO best practices, which have become increasingly detailed and advanced. Think of it this way; Google is your professor in college. Your website is your thesis paper. You have to write your paper the way your professor wants it written. However, he hasn’t told everyone how he wants written. This is where we come in to help you understand what the teacher wants.

More importantly, after you’re done with all of that, you’re still not finished because your marketing and advertising efforts affect your Internet Marketing, as well. For this reason, you must entice your customer by creating an interest in your company through marketing. After you have gathered your customer base, you must keep them as customers by constantly engaging with them through e-mail marketing, social media, your company blog, and other mediums.

Internet Marketing

Seek Out an Internet Marketing Expert

The most crucial part of your marketing process is that, now more than ever, you need to seek out a internet marketing expert for needs such as: SEO, website design, website development, content marketing, social media marketing, banner ad campaigns, re-targeting campaigns, reputation management, e-mail marketing, local and national promotions, etc. These marketing initiatives complement your website and other online efforts. In order to give your business the edge it needs to thrive you must interact with your customers in the ways they want to interact. This means keeping up with new, relevant strategies and tactics in the fast paced digital arena.

Webociti works on both the back-end and front-end of your website to ensure that all of the coding, keywords, architecture, etc. are correctly implemented. We also make sure that your website lives up to your customers’ expectations by keeping it attractive, fresh, and engaging. This front-end and back-end focus is very important for several obvious and not-so-obvious reasons that must be understood. If you have a pretty website, but no traffic, then you may be lacking the back-end optimization. If you have lots of traffic, but few conversions, then your front-end may need to be optimized. We can handle both of these important SEO and Internet Marketing efforts seamlessly.

Because the truth is, even though you’re reading all of the latest and greatest infographics, blogs and articles, they do not give away their key secrets for free. The key trait that Webociti brings to the table as a company is the fact that we are entrepreneurs and business people who understand your business and how to market it. Better yet, our people have the technical background which brings everything together. Contact us today for a free evaluation of your website and internet marketing efforts.  For more information click here

08 Mar

Posted at 20:36h in Marketing Consulting

Marketing 101: Know Your Demographic

Know Your Demographic and the Rankings will Follow!

Google likes to help businesses who are actually filling a need.

When you first begin to market digitally, it can be easy to get lost in the less important things like finding your “tactics” and worrying about who’s “winning first place” in Google. However, marketing digitally is less about making your company apply to everyone, and more about making sure your company applies to your company’s demographic.
As a brick and mortar store owner, you make sure that your customers will be attracted to your store by making sure that you are selling the most up to date products, are open at convenient times to your demographic, and are located in a convenient location to your demographic.
However, as an online store owner with all of the above already achieved, it’s time to consider more about how to market to your selected demographic so that they will come to your online store and buy your products.
We’ll consider an example to thoroughly understand this concept.
In high school there are many different “demographics.” There are the jocks, the cheerleaders, the smart kids, and the partiers. Each one wears different clothes, speaks a different lingo, and thinks different things are “cool.”
Marketing is no different. When it comes to your store, you’re going to need to figure out what your demographic thinks is “cool,” what they’re wearing, who they’re hanging out with, and what lingo they’re speaking. Therefore, using a blanket digital marketing tactic and just abiding by the same rules will not work for every online store. Digital marketing is all about personalizing your marketing tactics to your demographic. Therefore, you have to know them inside and out!

Marketing Demographic

Webociti has the ability to discover who you’re marketing clientele is. We can then determine how to market effectively to your audience. In this way, we won’t be using the same techniques and following the same rules because these don’t work for everyone! We will only be using the tactics which will work for your specific demographic and their specific interests.
By making sure that your digital marketing efforts reflect your demographic’s interests, you will then begin attracting consumers and making money from your website. After you begin attracting consumers and making money from your website (no matter if you are following all of the “rules” and tactics of SEO) Google will rank you higher. Google is now ranking businesses not on whether or not they are following all of the necessary “rules,” but which businesses are attracting the most consumers and are experiencing the best turnover–basically who knows the needs and wants of their demographic the best!
For more information and help with your digital marketing efforts call Webociti and speak to one of our digital marketing consultants.

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28 Feb

Posted at 16:04h in Digital Advertising, Search Engine Optimization

Bringing new customers to a business from the internet requires more than just a well-developed website. The number of websites online continues to increase exponentially, with the milestone of 1 billion websites crossed in the fall of 2014. Businesses face very steep online competition.

Gaining attention requires a concentrated effort to build a brand name and reputation across the internet. This can only be done with a concrete web strategy that involves developing an integrated digital campaign.

What is an integrated digital campaign?

When a company builds an integrated digital marketing campaign, they carefully coordinate their strategy across various types of digital media. A successful campaign will create a common brand voice that will introduce customers to the value of the brand no matter where they might come across the company.

Like all digital marketing efforts, the campaign will have to be customer centric. Customers today take initiative to research and read reviews. They are turning to sales representatives much later in the sales funnel. The integrated digital marketing campaign will take into account these consumer needs and strive to use the different tools of online marketing to be resources for customers whenever they might need them.

Building the integrated digital marketing campaign

When companies begin to draft ideas for creating an integrated digital marketing campaign, they will have to develop strategies for a few different areas. This includes:

  • Mobile marketing
  • Social engagement and social media
  • Content development
  • Targeted PPC marketing
  • Metrics and measurement

 

Mobile marketing

Mobile retail commerce continues to rise and is expected to reach 22 billion in 2015 and 27 billion in 2016. Companies who want to see success online need to have websites and a general web presence that is mobile friendly. This means responsive websites, investing in mobile advertising, and having information that mobile users would be interested in such as phone numbers readily available.

Social engagement and social media

An estimated 1 in 4 people worldwide use social media. That means companies have a tremendous obligation to include these platforms in their digital marketing platform. The company should have established social profiles where they regularly publish valuable content and take the time to engage with their page visitors.

Content development

Potential customers doing their research online seek companies who can answer their questions and provide them with the valuable information. The cornerstone of any successful digital marketing strategy must be high quality content. Content can be in the form of blog posts, white papers, articles, and case studies.

Targeted PPC marketing

Companies using PPC marketing can craft advertisements that will target potential customers when they visit certain sites or use particular keywords. Campaigns can even be developed that will target customers who have visited the company website in the past to encourage them to return. Use PPC ads to complement certain content that has been developed and bring customers to view particular content that matches what they were searching for online.

Metrics and measurement

No marketing campaign will mean much if there is no way to monitor how well the different areas perform. The ideas of ‘brand reach’ and ‘presence’ can be difficult to quantify, but their outcomes are not. Companies should be looking for changes in customer engagement, such as the number of people sharing and responding to content. Monitor the number of customers who convert from social media pages, the pages people arrive on, and the content they spend the most time reading. Conversions from regular website visitors are vital as well.

When companies can bring these various elements together with a common voice and message, their integrated digital campaign will help position them for success. The internet provides businesses of all sizes with the tools they need for success. An integrated digital marketing campaign helps companies bring them all together.

For more information visit Webociti website to lean more 678-892-7157

14 Feb

Posted at 17:33h in Marketing Consulting, Search Engine Optimization

What Is SEO

Learn What It Is and Why You Need It.

SEO – When your business has a website or blog, your goal is to get it noticed by the consumers or clients you want to reach. SEO, or search engine optimization, can help you accomplish this goal. Basically, when you use SEO correctly, it helps connect your page with the people who are looking for the information you offer on your page.

It achieves this through search engines. With SEO, you gain visitors to your website through organic search results. You don’t have to pay for people to find your site; instead, you optimize your site so they find you. Search engines rank websites based on how they are optimized through design, programming and content; the search engines show the highest ranked pages first, so your goal is to become one of those.

What Are Keywords All About?

A major part of SEO focuses on using carefully selected keywords within well-written and valuable content, meta tags, headings and other parts of each page. You find keywords that fit your site’s area of focus, whether you’re offering products, services or information. If you have a local company, you can also include your city and state within your keywords.

Effective use of these carefully chosen keywords, along with your site’s organization and structure, can help your site come up on the search results when someone is searching for something that your business offers. So when someone enters a keyword, such as chiropractors in Denver, into his favorite search engine, your site can come up at the beginning of the search results if it’s optimized to the phrase “chiropractors in Denver.”

Is SEO Just About Keywords?

SEO is very competitive because many companies use the same keywords and try to reach the same audience you are. Also, the search engines want to offer quality sites to their searchers, instead of ones that simply add keywords to their pages. Therefore, SEO is about using a variety of techniques that go far beyond keywords. Some techniques search engines look at include links on the internet that lead to your page, quality content that is valuable to the reader and the number of times your information is shared on social media.

Understanding SEO Beyond Keywords: The Technical Side

While keywords are fundamental to SEO, the technical aspects of your website play a crucial role in your overall success. This includes site speed, mobile-friendliness, secure connections (HTTPS), structured data, and user-friendly navigation. Each element contributes to a positive user experience, a factor that search engines heavily weigh. Explaining these technical components in detail can provide readers with a checklist for evaluating and improving their website’s SEO foundation.

The Evolution of SEO: A Journey Through Time

SEO isn’t static; it’s a dynamic field that has evolved significantly since the early days of the internet. From the simplicity of keyword stuffing and backlink farming to the sophistication of today’s algorithms that prioritize user experience and content relevancy, understanding SEO’s evolution helps businesses appreciate the importance of adapting their strategies to current best practices. This section could explore major milestones in SEO history and predict future trends, such as the increasing significance of AI and machine learning in search algorithms.

Content Is King: Crafting Quality SEO-Friendly Content

Dive deeper into how to create content that resonates with both search engines and readers. This involves more than just inserting keywords into articles; it’s about producing valuable, engaging content that answers questions, solves problems, or entertains. Discuss the importance of understanding user intent and how to align content with various stages of the buyer’s journey. Offer tips on content formats that perform well, such as how-to guides, listicles, infographics, and video content.

Link Building: Establishing Authority and Trust

Explore the importance of building a robust backlink profile to enhance your site’s authority and search engine ranking. Discuss ethical link-building practices, such as guest blogging, creating shareable infographics, and leveraging social media to increase visibility and encourage natural backlinks. Highlight the risks of black-hat SEO techniques and emphasize the value of quality over quantity in link-building efforts.

Measuring SEO Success: Analytics and Tools

An essential aspect of SEO is tracking and measuring the impact of your efforts. Introduce readers to key metrics and tools that can help monitor SEO performance, including Google Analytics, Google Search Console, and third-party SEO tools like SEMrush or Ahrefs. Discuss how to interpret data like traffic sources, bounce rate, conversion rate, keyword rankings, and backlink quality. Offer guidance on adjusting strategies based on analytical insights. Also refer to Google’s SEO Starter Guide.

SEO Myths and Misconceptions

Debunk common SEO myths that can mislead or confuse beginners. For instance, dispel the notion that SEO is a one-time task rather than an ongoing strategy, or that meta tags alone can significantly boost rankings. Clarify misconceptions about the speed of seeing SEO results, emphasizing the need for patience and persistence.

Getting Professional Help: When to Hire an SEO Expert

Expand on the initial mention of seeking professional help by outlining scenarios when investing in an SEO expert or agency becomes critical. Discuss the signs that indicate your business might benefit from professional SEO services, such as stagnant website traffic, poor rankings for key search terms, or a lack of in-house SEO expertise. Offer tips for choosing a reputable SEO partner, including questions to ask and red flags to watch out for.

Conclusion: The Continuous Journey of SEO Mastery

Wrap up the extended post by reinforcing the idea that SEO is a marathon, not a sprint. Encourage businesses to stay informed, adapt to changes, and continually refine their strategies. Emphasize that while the landscape of SEO will inevitably evolve, the core goal remains the same: to deliver valuable content to users in the most accessible and user-friendly manner possible.

Take the Next Step in Your SEO Journey

Are you ready to elevate your website’s SEO and connect with more customers than ever before? Whether you’re just starting to explore the world of SEO or looking to refine your existing strategy, we’re here to guide you through every step of the process.

Webociti offers comprehensive SEO services tailored to your business’s unique needs. From keyword research and content creation to technical SEO and analytics, our team of experts has the knowledge and experience to boost your online visibility and drive meaningful results.

Don’t let the complexities of SEO hold you back from achieving your digital marketing goals. Contact us today for a personalized consultation. Together, we’ll develop a strategy that not only improves your search engine rankings but also enhances the overall experience for your site’s visitors.

Ready to transform your SEO strategy and unlock your website’s full potential?

Click here to schedule your consultation with a Webociti SEO expert. Let’s make 2024 the year your business dominates the digital landscape.

We’re excited to hear from you!

Share your thoughts, questions, or SEO challenges in the comments below, or reach out directly. Your journey towards SEO mastery starts with a single step—let’s take that step together.

Call us now at 678-892-7157 to begin crafting your path to SEO success.

28 Jan

Posted at 18:54h in Marketing Consulting, Social Media Marketing

Social Media: You Want It Because Everyone Else Has It

But the cool marketing kids at Coca-Cola are doing it!
If the cool marketing kids at Coca-Cola jump off a cliff, are you going to do that too?

Turns out the questions that our parents asked when we were 13 are still applicable today, and popularity is still just as important as it was in high school.

With all the questions surrounding Social Media today for businesses, many CEOs may forget why they are there in the first place. Are you there because all the cool kids are doing it, or are you there because it’s what you really want for your company? And what do we mean by “it?”

If you’re just trying to be popular, that answer is wrong. Just like when you were 13, you should never do something just because everyone else is doing it. However, if you want to be on Social Media because your customers are actively engaging in your product discussions and consumption online, that is correct. Webociti believes in Social Media because it is yet another form of communal, personal, and actively engaged customer service from a different type of customer service professional.

What Makes Social Media Effective?

The goal of any form of social media is to communicate with your customers. Your customers, like your Facebook fans, are the reason why your business is doing well in the first place. Social Media allows you to show your love and respect for them. A HubSpot report found that 71% of consumers are more likely to make a purchase based on social media referrals, emphasizing that engagement goes beyond likes and shares—it translates to brand trust and revenue.

Customers return because customer service professionals, the products you have, and the overall theme of your store are something they are interested in. Therefore, why not spend some time engaging them and reminding them of your store’s quirky personality or business’s remarkable knowledge, on their own terms? That’s the goal of all Social Media. It’s not another place to push sales as much as it is another place to remind people why they enjoy buying your product or service, be it genuine quality, sheer love, or because they’ve always had a good experience with you and your company.

Tips for Authentic Social Media Engagement

  • Respond to customer questions and comments promptly.
  • Share user-generated content to show appreciation.
  • Use stories and live sessions to give a behind-the-scenes look at your business.

Why Social Media Reminds Us of Starting Small

Social Media is reminding big CEOs of what it’s like to start over again as a small business. When a business is just starting, it relies solely on attracting people to its product or service through good word of mouth, good experiences, quality products, and availability. Introducing a new brand is not so much about how pretty it is, but about the people, quality, products, and services behind it.

We like that Social Media has made people get more comfortable again with their product and their business’s personality because they have had to start over again in a completely different place. A successful social media strategy involves authenticity, consistency, and genuine interactions, elements that businesses mastered in their early days.

Therefore, Webociti offers superior custom pages, cultivates your customer’s satisfaction online, and provides total Search Engine Optimization to help your customers find you, learn more about you, and get more involved with you. We don’t provide Social Media Marketing because all the cool kids are doing it; we provide Social Media Marketing because that is where your customers are, and it is what they are interested in.

Are You Ready to Build Meaningful Connections?

Are you ready to build meaningful connections with your customers? Contact Webociti today and let us help you turn your social media presence into a genuine, customer-focused space.