What is the difference between SEM and PPC when it comes to online marketing? The answer may surprise you. Here's what you need to know to get the most out of your online marketing dollars....
Benefits of Using Paid Advertising Online
When it comes to marketing, there is no substitute for paid advertising online. Its benefits are robust, and will get results that most other methods cannot do. Whether your company is using paid advertising online at Google or on other search...
Digital Advertising 101
What you need to know for modern advertising
As of 2014, an estimated 86.75 percent of the population of the United States used the internet. Digital advertising gives companies the tools they need to reach these potential customers and share their brand. As...