Performance Marketing Program Magnifies Your ROI Marketing failures -- pricing errors, business models, lack of understanding of customers -- make up 6 of the top 10 reasons that businesses fail. Business success is often attributed to marketing factors as well: disruption, reach, product mix and market. Webociti's new...

Using Marketing Automation to Fill Your Sales Funnel. Marketing automation may be the best way for small businesses to level the playing field against larger competitors. Are you fully utilizing your marketing tools to encourage prospects to become paying customers? Every organization dreams about having an unlimited...

Marketing Automation Isn't Just for the Big Guys According to a recent report by Software Advice, a division of Gartner that helps businesses find software, reveals that with almost unanimity, most businesses are looking for a marketing automation solution. 98 percent of businesses interviewed for the...