Marketing automation is not a new phenomenon. It has been around since software was first used to insert names and addresses in a direct mail piece generated by word processing software. Direct mail marketers have used automation for decades. Marketing automation has evolved since that early...
Marketing Automation Isn't Just for the Big Guys According to a recent report by Software Advice, a division of Gartner that helps businesses find software, reveals that with almost unanimity, most businesses are looking for a marketing automation solution. 98 percent of businesses interviewed for the...
Marketing automation isn’t just a way to embrace modern technology for the sake of it, although it does take full advantage of everything that our Internet-enabled lives have to offer. Rather, it’s all about doing what you’ve always been doing, just in a much more...