In the realm of business, especially for small enterprises with budgets that don't rival corporate giants, every dollar counts. As a small business owner, you've probably heard the buzzwords "marketing" and "branding" thrown around, and you might be wondering where to allocate your limited resources...

Marketing Automation Isn't Just for the Big Guys According to a recent report by Software Advice, a division of Gartner that helps businesses find software, reveals that with almost unanimity, most businesses are looking for a marketing automation solution. 98 percent of businesses interviewed for the...

Marketing automation isn’t just a way to embrace modern technology for the sake of it, although it does take full advantage of everything that our Internet-enabled lives have to offer. Rather, it’s all about doing what you’ve always been doing, just in a much more...