Use Adaptive Content to Reach All Your Potential Customers Most of you readers have heard about adaptive content, but how many know what this term means? It is a shorthand description of content that, Is written and created to persevere Accordingly, the topics are carefully chosen and...
How Local SEO Drives Traffic and Improves Sales You’d Show Off This Expensive Yacht, Why Not Your Website Too? If you bought a yacht, you would invite your friends and associates aboard to show it off. Why is it then, you spend a gizzalion dollars on a...
You are a business owner because you are great at what you do. Your expertise in your specific industry is what makes you so valuable, it’s the reason why your customers rely on you. You spent time and money on becoming great and you continue...
Why You Need A Physician Practice Marketing Strategy Medical providers give the gift of health to their communities, which is a noble purpose. As such a provider, you are right to take pride in your profession. As a member of a physician practice, your primary goal...
What Your Digital Marketing Team Isn't Doing! Brick and Mortar Stores have a lot of catching up to do on the digital frontier, and that includes more than simply creating a Facebook account. According to a recent study on The State of Retail in a Digital...
Millions of small businesses want Social Media, but do their expectations of what Social Media can do for them exceed the realm of possibility? Do they even know the importance of what Social Media can accomplish? Are you even doing it right? With so many books,...
Not sure how social media can transform your traditional marketing campaigns? Let us count the ways ....
There’s no denying the critical importance of having a social media presence for your business. But far too many companies fall flat when it comes to executing a finely tuned and effective social media campaign. If your social media marketing efforts are not fully integrated...
Social Media: You Want It Because Everyone Else Has It But the cool marketing kids at Coca-Cola are doing it! If the cool Marketing kids at Coca-Cola jump off a cliff, are you going to do that too? Turns out the questions that our parents asked when we...