Consumer behavior is a complex and fascinating subject that lies at the heart of marketing strategies. Understanding why consumers make certain buying decisions is essential for businesses seeking to effectively engage and persuade their target audience. This blog post will delve into the psychology of...

Performance Marketing Program Magnifies Your ROI Marketing failures -- pricing errors, business models, lack of understanding of customers -- make up 6 of the top 10 reasons that businesses fail. Business success is often attributed to marketing factors as well: disruption, reach, product mix and market. Webociti's new...