06 Jul The Difference Between SEM and PPC Advertising
What is the difference between SEM and PPC when it comes to online marketing? The answer may surprise you. Here's what you need to know to get the most out of your online marketing dollars....
09 Jun How to Make Your Restaurant Brand More Memorable to Diners
How to Make Your Restaurant Brand More Memorable to Diners Navigating the food and drink industry and making sure your brand stays relevant is no simple task. Whether your products have been around for decades or are new on the scene, it’s important to regularly assess...
04 Jun Actionable Tips to Boost Revenue and Customer Engagement with Online Reviews
Posted at 15:33h
in Digital Advertising, Marketing Consulting, Restaurant Marketing, Search Engine Optimization
Online reviews have become increasingly influential in determining restaurants’ success. In fact, as many as 92% of customers read online reviews before dining in a restaurant. To stay relevant, restaurants must consider how online reviews are impacting their customer base and overall revenue. The world...
08 Apr 5 Ways Restaurant Owners are Maintaining Operations During the Coronavirus Crisis
To say that the last six weeks has been devastating for restaurant owners would be an understatement. From the nightmarish landscape of having to close indoor dining locations to the sudden drop-off in diners, restaurant owners and managers from around the country are struggling to...
07 Aug Performance Marketing Program Magnifies Your ROI
Posted at 12:22h
in Digital Advertising, Marketing Automation, Marketing Consulting, Search Engine Optimization, Social Media Marketing
Performance Marketing Program Magnifies Your ROI Marketing failures -- pricing errors, business models, lack of understanding of customers -- make up 6 of the top 10 reasons that businesses fail. Business success is often attributed to marketing factors as well: disruption, reach, product mix and market. Webociti's new...
06 Jun Using Marketing Automation to Fill Your Sales Funnel
Using Marketing Automation to Fill Your Sales Funnel. Marketing automation may be the best way for small businesses to level the playing field against larger competitors. Are you fully utilizing your marketing tools to encourage prospects to become paying customers? Every organization dreams about having an unlimited...
16 May Email is the One Marketing Strategy You Can’t Afford to Ignore
Email is the One Marketing Strategy You Can't Afford to Ignore You have probably heard the statistics: millions of businesses are using e-mail marketing and it is incredibly difficult to gain attention in people's overcrowded inboxes. If you're waiting around to be picked up with the...
10 Dec What Marketing Automation Is and Does Your Business Need It?
Marketing automation is not a new phenomenon. It has been around since software was first used to insert names and addresses in a direct mail piece generated by word processing software. Direct mail marketers have used automation for decades. Marketing automation has evolved since that early...
20 Nov What Digital Marketing Is and Why You Should Embrace It
Digital Marketing – it is astounding that two words can carry so much information. People in charge of brand marketing, whether for a retail branded store (e.g. Macy’s) or for a manufacturer’s site (think Goodyear tires) are involving more of their marketing budget into digital...
07 Sep SEO and Content Go Hand-in-Hand
SEO and Content Go Hand-in-Hand Some on the periphery of online marketing have declared that search engine optimization (SEO) is dead and that content is king. In my opinion, these folks are dead wrong. SEO and content marketing are made for each other. Neither works well on...