07 Aug Performance Marketing Program Magnifies Your ROI

Posted at 12:22h in Digital Advertising, Marketing Automation, Marketing Consulting, Search Engine Optimization, Social Media Marketing

Share

Performance Marketing Program Magnifies Your ROI Marketing failures -- pricing errors, business models, lack of understanding of customers -- make up 6 of the top 10 reasons that businesses fail. Business success is often attributed to marketing factors as well: disruption, reach, product mix and market. Webociti's new...

Read More

06 Jun Using Marketing Automation to Fill Your Sales Funnel

Posted at 05:47h in Marketing Automation

Share

Using Marketing Automation to Fill Your Sales Funnel. Marketing automation may be the best way for small businesses to level the playing field against larger competitors. Are you fully utilizing your marketing tools to encourage prospects to become paying customers? Every organization dreams about having an unlimited...

Read More

16 May Email is the One Marketing Strategy You Can’t Afford to Ignore

Posted at 16:03h in Email Marketing, Marketing Automation, Marketing Consulting, Search Engine Optimization

Share

Email is the One Marketing Strategy You Can't Afford to Ignore You have probably heard the statistics: millions of businesses are using e-mail marketing and it is incredibly difficult to gain attention in people's overcrowded inboxes. If you're waiting around to be picked up with the...

Read More

10 Dec What Marketing Automation Is and Does Your Business Need It?

Posted at 07:31h in Marketing Automation

Share

Marketing automation is not a new phenomenon. It has been around since software was first used to insert names and addresses in a direct mail piece generated by word processing software. Direct mail marketers have used automation for decades. Marketing automation has evolved since that early...

Read More

20 Nov What Digital Marketing Is and Why You Should Embrace It

Posted at 11:00h in Digital Advertising, Marketing Consulting

Share

Digital Marketing – it is astounding that two words can carry so much information. People in charge of brand marketing, whether for a retail branded store (e.g. Macy’s) or for a manufacturer’s site (think Goodyear tires) are involving more of their marketing budget into digital...

Read More

07 Sep SEO and Content Go Hand-in-Hand

Posted at 05:29h in Marketing Consulting, Search Engine Optimization

Share

SEO and Content Go Hand-in-Hand Some on the periphery of online marketing have declared that search engine optimization (SEO) is dead and that content is king. In my opinion, these folks are dead wrong. SEO and content marketing are made for each other. Neither works well on...

Read More

10 Apr Marketing Funnels

Posted at 10:21h in Marketing Automation, Marketing Consulting, Search Engine Optimization

Share

Marketing Funnel Most of the time, my suggestions, and solutions for improving marketing and sales deals with keeping your customers happy and how using Digital Marketing, SEO and content can move prospects through the marketing funnel and finally make the sale. Of course, your company gains from...

Read More

25 Feb Real Estate Marketing Trends Get Your Agency Noticed

Posted at 05:19h in Digital Advertising, Marketing Consulting, Search Engine Optimization, Social Media Marketing

Share

Real Estate Marketing Trends Real Estate marketing changed forever as newspaper advertising shifted to websites and the internet. The availability of multiple listing services gives most real estate firms an equal footing when it comes to having access to homes for sale. But, an equal footing...

Read More

06 Feb The Proper Legal Way to Market and Advertise Your Business Online

Posted at 04:56h in Digital Advertising, Marketing Consulting, Search Engine Optimization, Social Media Marketing

Share

One of the best things about internet marketing and advertising is that even if a person is running their business from their garage, they can market and advertise around the world. But with that powerful advantage comes a lot of responsibility. So, my post this...

Read More

06 Sep How Disruptive Marketing May Help Your Conversion Rate

Posted at 05:08h in Marketing Consulting, Search Engine Optimization, Social Media Marketing

Share

Disruptive marketing is more of a movement than a marketing strategy. Today, most companies continue using traditional marketing methods, but, they also are beginning to allocate more dollars for internet marketing than ever before. This does not signal an increase in marketing spend as...

Read More