Digital Advertising Strategies

Digital advertising is one of the fastest ways for businesses to reach high-intent customers,
drive qualified leads, and scale revenue across search, social, and programmatic platforms.

In this category, we share practical strategies for Google Ads, paid social campaigns,
remarketing, conversion tracking, and budget optimization — based on real campaigns designed
to reduce wasted spend and improve return on ad investment.

If you’re looking to generate consistent leads or scale your advertising efforts, explore the
articles below or learn more about our

Digital Advertising Services
.

17 Mar

Posted at 12:35h in Digital Advertising, Marketing Consulting, Search Engine Optimization

The Power of Video on SEO

Online videos, from an SEO (Search Engine Optimization) standpoint, are becoming one of the centerpieces of the puzzle of Google Search Results. Videos have the power to add that extra SEO “oomph” your website needs in order to come alive. Google is beginning to put a much greater emphasis on online videos—specifically YouTube. It could even be the difference in your page showing up before or after your competitors’!

Video and SEO

You simply need to know a few tricks!

It’s Not Just About Cameras and Actors.
Google has integrated new technology which possesses the ability to “read” your online videos. Therefore, make sure they are in tip-top shape before posting anything. Read on to know the specifics they’ll be checking for.

Write A Good Script
Scripting the online video you choose is extremely important as well. This is the description which Google will be reading in order to understand what the online video is about. The online video’s transcript is just as important as the online video itself. The transcript must accurately describe the video with relevant keyword rich text in order to rank appropriately. This will give you the SEO boost your looking for.

Read Your Lips
Although Google is experimenting with lip reading, its abilities are not as dependable—YET. However, saying that your online video is talking about one topic when it is actually talking about another topic is something that will affect your search ranking and make you an unreliable source with Google and your fans.

Don’t Film in Your Grandmother’s Basement
Online Audio and Online Video Quality also makes a difference concerning online videos, and it’s not just for the consumers. Although your online video appears more reliable to the consumers taking part in the viewing process when it appears to be professionally done, it also ranks better and appears higher in Google search results. Therefore, if you aren’t a professional, don’t have a high quality camera, or have no experience, it might be best to leave the job to someone who is.

The Most Important Online Videos
How-To and Informative online videos between 2 or 3 minutes long are the types of online videos which are best to have on your site. These online videos not only display your knowledge in your own business, but they are also the most searched. Having knowledgeable online videos on your site establishes credibility with your audience. Your audience can trust that what you have to say is tried and true and will work for the consumer, the consumer’s business, or the consumer’s product.

Want to learn more on SEO, Search Engine Optimization and Internet Marketing contact the professionals at Webociti

14 Mar

Posted at 10:11h in Digital Advertising, Marketing Consulting, Search Engine Optimization

If you’re a business owner or run a small business and you’re not an Internet Marketing Professional with search engine optimization SEO training, then it has become extremely difficult to stay on top of all the changes and requirements to show up on a major search engine. At this point, many business owners may begin to feel overwhelmed. This information is not readily available and to make it worse SEO is difficult to understand because it is updated and changed so often (last year over 600 times). Basically, unless SEO and Internet Marketing is what you do for a living, understanding the unique processes and changes can become a full-time job which makes running your own business even more difficult. Our On-line Certified Marketing Professionals (OMCP) at Webociti have been trained by the top authority figures in the industry and stay on top of the weekly and daily changes in the on-line marketing world.

Internet Marketing has Become so Complex

Because Internet Marketing has become so complex and intricate, you could be doing things that are actually hurting you instead of helping you. Since Internet Marketing tactics change so often, many times the formulas you used to use may no longer work as well as they have in the past, or they could actually be hurting your business’s online presence and visibility. For example, it used to be great to have a lot of links back to your site, but now you get penalized for a high quantity of low quality links. It’s likely that there are at least several aspects of your website that you need to undo and/or re-do in regards to SEO best practices. Simply put, Google and Bing are looking for you to follow their webmaster guidelines and SEO best practices, which have become increasingly detailed and advanced. Think of it this way; Google is your professor in college. Your website is your thesis paper. You have to write your paper the way your professor wants it written. However, he hasn’t told everyone how he wants written. This is where we come in to help you understand what the teacher wants.

More importantly, after you’re done with all of that, you’re still not finished because your marketing and advertising efforts affect your Internet Marketing, as well. For this reason, you must entice your customer by creating an interest in your company through marketing. After you have gathered your customer base, you must keep them as customers by constantly engaging with them through e-mail marketing, social media, your company blog, and other mediums.

Internet Marketing

Seek Out an Internet Marketing Expert

The most crucial part of your marketing process is that, now more than ever, you need to seek out a internet marketing expert for needs such as: SEO, website design, website development, content marketing, social media marketing, banner ad campaigns, re-targeting campaigns, reputation management, e-mail marketing, local and national promotions, etc. These marketing initiatives complement your website and other online efforts. In order to give your business the edge it needs to thrive you must interact with your customers in the ways they want to interact. This means keeping up with new, relevant strategies and tactics in the fast paced digital arena.

Webociti works on both the back-end and front-end of your website to ensure that all of the coding, keywords, architecture, etc. are correctly implemented. We also make sure that your website lives up to your customers’ expectations by keeping it attractive, fresh, and engaging. This front-end and back-end focus is very important for several obvious and not-so-obvious reasons that must be understood. If you have a pretty website, but no traffic, then you may be lacking the back-end optimization. If you have lots of traffic, but few conversions, then your front-end may need to be optimized. We can handle both of these important SEO and Internet Marketing efforts seamlessly.

Because the truth is, even though you’re reading all of the latest and greatest infographics, blogs and articles, they do not give away their key secrets for free. The key trait that Webociti brings to the table as a company is the fact that we are entrepreneurs and business people who understand your business and how to market it. Better yet, our people have the technical background which brings everything together. Contact us today for a free evaluation of your website and internet marketing efforts.  For more information click here

28 Feb

Posted at 16:04h in Digital Advertising, Search Engine Optimization

Bringing new customers to a business from the internet requires more than just a well-developed website. The number of websites online continues to increase exponentially, with the milestone of 1 billion websites crossed in the fall of 2014. Businesses face very steep online competition.

Gaining attention requires a concentrated effort to build a brand name and reputation across the internet. This can only be done with a concrete web strategy that involves developing an integrated digital campaign.

What is an integrated digital campaign?

When a company builds an integrated digital marketing campaign, they carefully coordinate their strategy across various types of digital media. A successful campaign will create a common brand voice that will introduce customers to the value of the brand no matter where they might come across the company.

Like all digital marketing efforts, the campaign will have to be customer centric. Customers today take initiative to research and read reviews. They are turning to sales representatives much later in the sales funnel. The integrated digital marketing campaign will take into account these consumer needs and strive to use the different tools of online marketing to be resources for customers whenever they might need them.

Building the integrated digital marketing campaign

When companies begin to draft ideas for creating an integrated digital marketing campaign, they will have to develop strategies for a few different areas. This includes:

  • Mobile marketing
  • Social engagement and social media
  • Content development
  • Targeted PPC marketing
  • Metrics and measurement

 

Mobile marketing

Mobile retail commerce continues to rise and is expected to reach 22 billion in 2015 and 27 billion in 2016. Companies who want to see success online need to have websites and a general web presence that is mobile friendly. This means responsive websites, investing in mobile advertising, and having information that mobile users would be interested in such as phone numbers readily available.

Social engagement and social media

An estimated 1 in 4 people worldwide use social media. That means companies have a tremendous obligation to include these platforms in their digital marketing platform. The company should have established social profiles where they regularly publish valuable content and take the time to engage with their page visitors.

Content development

Potential customers doing their research online seek companies who can answer their questions and provide them with the valuable information. The cornerstone of any successful digital marketing strategy must be high quality content. Content can be in the form of blog posts, white papers, articles, and case studies.

Targeted PPC marketing

Companies using PPC marketing can craft advertisements that will target potential customers when they visit certain sites or use particular keywords. Campaigns can even be developed that will target customers who have visited the company website in the past to encourage them to return. Use PPC ads to complement certain content that has been developed and bring customers to view particular content that matches what they were searching for online.

Metrics and measurement

No marketing campaign will mean much if there is no way to monitor how well the different areas perform. The ideas of ‘brand reach’ and ‘presence’ can be difficult to quantify, but their outcomes are not. Companies should be looking for changes in customer engagement, such as the number of people sharing and responding to content. Monitor the number of customers who convert from social media pages, the pages people arrive on, and the content they spend the most time reading. Conversions from regular website visitors are vital as well.

When companies can bring these various elements together with a common voice and message, their integrated digital campaign will help position them for success. The internet provides businesses of all sizes with the tools they need for success. An integrated digital marketing campaign helps companies bring them all together.

For more information visit Webociti website to lean more 678-892-7157

18 Feb

Posted at 19:09h in Digital Advertising

Pay Per Click: What You Need to Know

The acronym PPC stands for “Pay Per Click” and refers to one of the most important types of advertising models in use on the Internet today. At its core, Pay Per Click is a model through which an advertiser pays a particular publisher for each time that an ad is clicked by the users of a site. If a banner ad placed strategically on a site is clicked 10,000 times, you would pay for each of those 10,000 clicks as a result. From a different perspective, these types of campaigns are also commonly referred to as “cost per click” and break down simply into the total amount of money that you’re spending to get one click for the advertisement in question.

PPC Advertising

Types of PPC Content

There are a few different types of PPC ads that you can choose from depending on your needs and where the ads themselves will eventually run. One is a text-based ad, which is common on search engines like Bing, Google, Yahoo and more. These ads are most commonly seen on either side of the search results page, allowing for premium content placement.

Another is a display or banner ad, which is a way to embrace a more visual aspect of the ad as opposed to a traditional text-based ad. Display ads can use a combination of text, graphics and even interactive elements.

Rate Models

The two major rate models to concern yourself with are “Pay Per Impression” and “Pay Per Click.” Pay Per Impression equates to the price that you pay per every 1,000 impressions that your ad gets. Pay Per Click is a more traditional pay model where you’re finding the total amount of money that you’re spending to get one person to click on your ad one time.

Pay Per Click can also be broken down into a few different categories, like a flat-rate PPC model. This means that you pay one flat rate for every click on an ad – regardless of how many clicks actually occur. The advertiser and the publisher will agree on this rate far in advance of the actual launch of the campaign. The second major category for Pay Per Click campaigns is called bid based, which is when the advertiser submits a bid against other advertisers in an attempt to eventually host the ads of a particular publisher.

Cost Breakdown and Calculation

Calculating the rates for a campaign that is already in motion is as simple as completing a basic math problem. Pay Per Click equals the total advertising cost that you’re currently spending on ads divided by the total number of times that the ad was actually clicked.

If your organization spent $10,000 on advertising through Pay Per Click campaigns and saw 10,000 clicks as a result, for example, the Pay Per Click cost for that particular campaign would equate to around $1 per click or impression. Understanding exactly how much money you’re spending on a campaign is the main way to judge its overall level of effectiveness and return on investment. After the campaign has performed for a few weeks, you can re-calculate your PPC rate to see exactly what type of results you’re getting. Your business can then make the determination to move the ad somewhere else in an attempt to achieve a much lower rate, or stay where you are if the ad is already performing above and beyond your expectations. PPC rate is changing all the time.

13 Feb

Posted at 20:05h in Digital Advertising

Digital Advertising 101

What you need to know for modern advertising

As of 2014, an estimated 86.75 percent of the population of the United States used the internet. Digital advertising gives companies the tools they need to reach these potential customers and share their brand. As people gain increasing amounts of control over the advertisements they see, companies must find new ways to find and appeal to their customers if they want their organization to grow. Digital advertising offers these businesses a solution.

The goals of digital advertising

Digital advertising gives companies a way to target precise groups of people based upon their likelihood to make a purchase from a particular company. Each ad works to drive traffic towards the company’s website.

Customers today have become increasingly relationship focused and they want to feel as though they can trust the companies with which they are doing business. Unlike in the past, when consumers were dependent upon sales teams to contact them with information about new products or services, customers today do  their own research. They are in charge of much of the sales funnel. It is the role of the organization to cast their brand into the prominent spotlight and build the crucial relationship with customers, so that when the time comes for them to buy, they turn to the company they trust. The first step in this process is attracting their attention, which is the job of the digital ad.

How digital ads work

When a company designs the ad, they will have to bid on particular keywords for the platform they desire. For example, an HVAC company in Sacramento, California might bid on the keyword ‘air conditioner repair Sacramento’ on Google. When certain user types that keyword into the search bar, their ad will show up. The frequency of the ad appearing for a particular keyword will depend upon the bid and the competition.

Digital advertising 101 can be used just about anywhere on the internet. Organizations can use advertising on social media platforms such as Facebook or Twitter to hit particular demographics. They can use search engines to identify other types of potential customers. Retargeted campaigns, when particular ads are shown to customers on websites based upon their past interest in a company, can also be run in a variety of different settings.

How to design a good digital advertisement

The key to creating a worthwhile digital advertisement revolves around getting the ad in front of the right person. Organizations must first understand precisely who they seek. They should identify buyer personas, including the job, income, budget, and pain points for different categories of specific customers. This information will give them crucial insight about who each advertisement will be intended for, the types of keywords the customers will use, and where the customer might be found.

Bid on the keywords for the ad on several different platforms where the particular persona is expected to be. Carefully monitor the feedback the web advertisement receives and how the site performs. Look at traffic, the number of leads gained, the number of purchases made, and how engaged visitors seemed to be from the site. It would also be a good idea to regularly poll new customers to learn where they first heard about the company. This will give valuable feedback about the success of the campaign on different platforms and where the digital advertising campaign might need some adjustment.

Digital advertising 101 offers companies the exciting opportunity to pinpoint precisely who needs to see the advertisement, boosting engagement and those visiting the website. Those who have not used digital advertising before should carefully review the goals of this method and how to successfully run a campaign before they started.

What to know more about Digital Advertising 101 ? Our company, Webociti, specializes in providing solutions for your Internet marketing challenges. Call us for a free marketing consultation at 678-892-7157.

02 Feb

Posted at 10:13h in Digital Advertising

In today’s rapidly evolving market, traditional advertising strategies are quickly becoming obsolete. It’s essential for any thriving company to adapt and innovate. Rather than wasting resources on outdated methods, let us help you develop a dynamic advertising strategy that truly delivers. With the majority of consumers now spending more time online, it’s crucial to focus on targeted digital ad campaigns designed to attract and retain online shoppers. Our advanced targeting techniques ensure your ads reach the right audience, creating a lasting impression and driving continuous engagement on the most effective online platforms.