Digital Advertising Strategies

Digital advertising is one of the fastest ways for businesses to reach high-intent customers,
drive qualified leads, and scale revenue across search, social, and programmatic platforms.

In this category, we share practical strategies for Google Ads, paid social campaigns,
remarketing, conversion tracking, and budget optimization — based on real campaigns designed
to reduce wasted spend and improve return on ad investment.

If you’re looking to generate consistent leads or scale your advertising efforts, explore the
articles below or learn more about our

Digital Advertising Services
.

08 Apr

Posted at 12:46h in Digital Advertising, Marketing Consulting, Restaurant Marketing

To say that the last six weeks has been devastating for restaurant owners would be an understatement. From the nightmarish landscape of having to close indoor dining locations to the sudden drop-off in diners, restaurant owners and managers from around the country are struggling to see a future for their business with no sure end to the corona virus quarantine in sight.

With the first estimates of closures being relatively mild, no one truly expected the unbelievable impact on the American economy. Even if diners wanted to eat out Restaurant Marketingsimply as a way to escape the four walls of their homes, small businesses are shuttered — draining the country of much-needed revenue and families of their excess income. In a time when it seems everyone is hunkered down waiting for the storm to pass, it may feel as though there is little hope for the future for individually-owned restaurants and small chains that don’t have the massive funds to support their business over this “break”.

With all of this negativity, it can be difficult to even consider marketing your restaurant, but now is the time to take a deep breath from the helter-skelter work of running a fast-paced restaurant and be strategic with your funds.

Are you confident that you’re getting the return on investment from newspaper ads or community billboards? How much traffic do you think those radio ads truly drive? What about expensive coupon mailings — are you getting a significant number of diners for the cost of the promotions?

If not, here are five ways you can create new revenue for your restaurant and prepare for the coming onslaught of diners when the country is finally re-opened for business.

1. Reassure Your Customers About Restaurant Safety

One of the biggest challenges that restaurants face is the idea that diners cannot control the individuals that were in the restaurant before them — making every Marketing meal feel like a potential risk. When you share with your diners and the community that your restaurant is taking extraordinary measures to maintain sanitation, you are greatly reducing the risk . . . and increasing the possibility that they are willing to partake in take-out, delivery or drive-thru options even under quarantine. Once the quarantine ends, there will still be a lingering concern around contagion. Combat this with practical actions such as sending an email to customers with your new sanitation measures, having individuals very visibly cleaning tables with extra care after each diner leaves, posting signs and hand sanitizer stations (when available!) and reinforcing the message everywhere your brand is active: on social media, on your website and via email. Plan for shifting tables further apart and updating your restaurant’s reservations policy in an effort to limit groups gathering for tables in the lobby.

When you make the cleanliness and an abundance of caution part of your brand, you’re reinforcing your message of personal caring for your diners.

2. Identify New Opportunities for Cost Savings and Review Government Stimulus Packages

As you’re sheltering during the storm, now is the ideal opportunity to dig deep into the analytics of your business and leave no stone unturned for cost savings. Food waste is one of the largest problems that restaurants have, so perhaps there are some menu items that could be refreshed to limit waste?

When you partner with nearby restaurants, there may be opportunities to share costs or even create great synergies. During this time, there truly are no competitors — simply a community of restaurant owners attempting to stay afloat during an unbelievably challenging time.

Fortunately, there are some bright spots, such as these resources that we’ve gathered to help:

Resources:
– Find your local Chamber of Commerce
– Hospitality Cares, a non-profit for hospitality operators
– The National Restaurant Association’s COVID-19 resource page
– The US CDC’s resource page for Businesses and Employers

This is also a good time to review your marketing dollars, to be sure that each valuable penny spent on marketing is able to deliver a significant return on your investment.

3. Review Your Menu Offerings for Delivery-Friendly Options

Family-style restaurants offering high-end meals might be in for a challenge when they attempt to retool their menu to work with delivery-minded diners. However, many restaurants are finding that delivery allows them to provide enough revenue to maintain operations during the COVID-19 crisis and provide a springboard of customers that are grateful to them for staying open. It didn’t take long for people to be bored with their own cooking and offering the ability to enjoy a meal cooked outside the home during a stressful time will provide additional points for your brand when the crisis has ended.

GrubHub and other delivery options are expanding throughout the U.S., allowing restaurants unprecedented opportunities to engage with a new audience of diners in their local areas.

4. Target your Local Audience

With “delivery” the word of the day for restaurant owners, finding your local audience is more important than ever before. Even restaurants that have a significant email database are only capturing a small portion of the individuals that dine with them on a regular basis. 5 Ways Restaurant Are Maintaining Operations Capturing this information, storing it and then being able to actively leverage it in the future with appropriate outreach often requires a great deal of time and technical resources that are outside the reach of most restaurant chains.

This makes it particularly difficult for locally-owned chains to compete with massive restaurant groups with near-unlimited resources and extensive marketing budgets. With limited experience in local marketing, many restaurants are simply relying on Google reviews and expensive newspaper or magazine ads to drive business. Major restaurant chains are able to take advantage of software solutions that can target audiences that live and work in the area through a variety of methods, where local chains are able to reach a much more limited audience through social media and word of mouth.

5. Hyper-Personalize Your Marketing Messages

Social media campaigns and email campaigns are all excellent uses of marketing dollars, but what if you could take it a step further and personalize your offerings? Discovering the specific audience members that live or work within a 5-mile radius of your restaurant isn’t information you can expect to get from simply an email address. Making your marketing hyper-personalized starts with having the best possible information about your audience, and that means tapping into their visits and activities in your geographic area.

Whether that means going to the bank down the street before they grab lunch at your restaurant or heading to your place a few evenings a month for a special dinner out, when you have a greater knowledge of their activities you can more appropriately market to your diners. Restaurants around the country are turning to mobile-based marketing tools that allow you to gain a greater understanding of your diners so you can serve them more effectively.

With Audience Activator from Webociti, you accomplish two goals: maximize your marketing dollars and provide a better experience for your diners. When you are capturing valuable information about your best diners (and those of your targeted competitors!), you’re able to develop a more comprehensive view of your audience activities. This helps you target your marketing messages to those that will be most valuable, which helps you pull in repeat business at a faster rate.

Data Gathering for Restaurants
This type of next-generation, connected marketing may sound too good to be true. The reality is that you can create new revenue for your restaurant by shifting your marketing dollars to this targeted new paradigm. Many restaurants find that they will not even need to increase their marketing budget in order to achieve these results — it simply requires a shift in strategies to bring in more diners when you need them.

 

Contact the Webociti team today at 678-892-7157 to receive your free initial consultation. Our team of digital restaurant strategy professionals will work with you to refine your business goals and determine the ideal mix of strategies to exceed your expectations.

07 Aug

Posted at 12:22h in Digital Advertising, Marketing Automation, Marketing Consulting, Search Engine Optimization, Social Media Marketing

Performance Marketing Program Magnifies Your ROI

Marketing failures — pricing errors, business models, lack of understanding of customers — make up 6 of the top 10 reasons that businesses fail.

Business success is often attributed to marketing factors as well: disruption, reach, product mix and market.

Webociti’s new Performance Marketing Program isn’t for every business. It’s specifically tailored for organizations who are already experiencing growth, but who want to supercharge their results we call it our Growth Accelerator. Commit to going the distance to grow their confirmed clients and sales. Truly interested in tying marketing results to quantifiable ROI.

We Are Committed to Results. Not Tactics.

Few things are more frustrating than spending money on a marketing project and not being sure of the return on your investment. Perhaps you’ve updated your website, launched a new social media campaign and added pay-per-click advertising, but are you truly driving conversions?

If this question is keeping you up at night, then Webociti’s Performance Marketing Program is your solution. Marketers rely on an increasingly complex toolset to define success within the moving target of consumer expectations. Automation and proactive communication methods are the rules of the day, but it can be next to impossible to stay up to speed on all the tech needed to make results measurable.

Powerful Performance-Based Marketing

Great products and services deserve powerful marketing. What do you do when you don’t have in-house marketing staff and aren’t quite ready to invest in a traditional full-service marketing agency? Good news! If you are approved for our new Performance Marketing Program, you will get the exceptional performance-based marketing strategy and tactical Performance Marketing Programsupport that will make a long-term difference in your organization’s future.

Yes, you have to be approved for this new program. We have received a great deal of interest but acknowledge that this program simply isn’t for everyone. We are hand-selecting organizations we feel will benefit from a focused marketing effort. Our evaluation process ensures that the outcome is a win-win for everyone involved.

We take the risk out of your next big marketing push — no more worry about hiring the wrong marketing staff or agency. You can launch a new product or website without a massive outlay of capital. What do you get? The best marketing and sales minds in the business to supplement your marketing team.

Our next-generation Growth Accelerator model virtually eliminates your risk by putting the burden on our team to perform for you — when we come through, we receive a percentage and you get a steady stream of prospects or sales!

How Our Performance Marketing Program Works

Our team works with you to tightly define your goals. Perhaps you want to drive 50 leads per day to your telemarketing team. Maybe your goal is more sales-oriented, or you would like to raise the value of each sale.

Once we define the outcome you desire, our talented digital marketing team dives in and develops a comprehensive strategy that will help you reach even the most aggressive goals. This could include everything from:

  • Creating a complete website or campaign landing page
  • Defining an onboarding series that can be automated to encourage repeat purchases and upgrades
  • PPC advertising or remarketing for your products across the Google or Bing ad networks
  • Weekly or monthly email marketing campaigns
  • SEO strategies
  • Blogging
  • Video
  • and more

Each tactic is specially selected by our digital marketing experts to support your unique business needs — built to work together to improve your key metrics and provide you with measurable results.

Outside the (Marketing) Box

Are you used to hiring a marketing or sales firm to support your internal efforts, but never quite sure of the ROI that you receive? With Webociti’s Performance Marketing Program, a small monthly or upfront fee is complimented by a sliding scale of payments based on Webociti delivering results for your business. That puts the pressure on our team to perform beyond your expectations — essentially making us an extension of your marketing and sales team without adding to your overhead.

We have the resources to quickly put plans into action when you need it, allowing you to deploy with agility when a need has been identified. Even better, we can make quick course corrections when we find that something isn’t quite hitting the mark — always keeping those ultimate business objectives top of mind.

Not everyone who applies for Webociti’s revolutionary new Performance Marketing Program will be accepted. If this unique business model feels like a fit for your organization, contact Webociti today at 678-892-7157 or fill out our online contact form for a quick response.

20 Nov

Posted at 11:00h in Digital Advertising, Marketing Consulting

Digital Marketing – it is astounding that two words can carry so much information. People in charge of brand marketing, whether for a retail branded store (e.g. Macy’s) or for a manufacturer’s site (think Goodyear tires) are involving more of their marketing budget into digital marketing than ever before.

What is Digital Marketing

Digital marketing is also called data-driven marketing. It is the use of products or services participating in online marketing. They include:

  • Your website
  • Your company pages on social media
  • Your strategy for mobile phone advertising
  • Display advertising (paid advertising)

Digital marketing is the promotion of brands and products using one or more forms of electronic media. It differs from traditional marketing as digital marketing avails itself of research into how consumers react to different digital techniques. Certainly, digital marketing works well by collecting and analyzing information concerning online marketing. In fact, as a digital marketer, you might also use:

  • Text messaging
  • Mobile apps
  • Podcasts
  • Digital radio and TV ads
  • Electronic billboards

History of Digital Marketing

Digital marketing has been around in one form or another since the mid-1980s. It was during the early 2000s that digital marketing took off and now is a major strategy for internet marketing. In addition to being called data-driven marketing, digital marketing has other aliases that include:

  • Online marketing
  • Internet marketing
  • Web marketing

While it is true that the most important aspect of digital marketing is the internet, the other advertising avenues described above all use online data collection and analysis to target their ads and content to where it will be seen most.

Using Digital Marketing for Your Business

Despite privacy concerns, consumers continue to ask questions through social media about a certain brand. Questions for children’s clothes might include durability, fit, and style. For a household cleaning product questions from consumers may relate to toxicity, product performance, and price.

Data-driven marketing works by having consumers respond to surveys from a brand or a manufacturer or even an online marketing company. The information gathered allows digital marketing experts to use laser-like focusing to capture as many leads as possible that become paying customers.

Meeting Your Goals for Digital Marketing

Just about now you may be thinking – interesting information, but how does it affect my business? Read on! Digital Marketing

  • Successful digital marketing lets you differentiate your company’s product or brand from comparable products out there. To succeed, it is vital that you differentiate yourself. This is done through unique apps, mobile apps on social media, informative content and more.
  • Disturb the existing marketplace by creating a new way of doing business. One example of this is the recent coming to the market of lady’s lingerie offering bargain prices, providing, you become a subscriber and purchase additional lingerie monthly. This is known as subscription and replenishment services.
  • Displace older products and technology. One example is the establishment of home alarm services that are portable, scalable, and affordable. With little or no installation costs (DIYers can do this themselves) and modest monthly monitoring fees, the home alarm system is growing again at an amazing rate.
  • Disrupt an existing industry with innovative technology. One notable example of this is the creation of ride-sharing services such as Uber or Lyft. Cheaper than taxicabs and easy to hail using an app on your smartphone. Ride-sharing services are threatening the traditional cab industry. Even companies that have dominated their industry for years are unable to convince consumers to stay with them.

What to Expect Next

Join the digital marketing revolution. As noted above, you can implement change in your marketing to digital marketing using small and large investments, small or momentous changes to how things are done whether the changes are disruptive or not.

From website design to setting up pages on social media along with experience writing content and developing an online marketing strategy, you should consider professional help. Using digital advertising means addressing lots of issues concerning your online presence.

 

Joe Mediate

25 Feb

Posted at 05:19h in Digital Advertising, Marketing Consulting, Search Engine Optimization, Social Media Marketing

Real Estate Marketing Trends

Real Estate marketing changed forever as newspaper advertising shifted to websites and the internet. The availability of multiple listing services gives most real estate firms an equal footing when it comes to having access to homes for sale. But, an equal footing is not good enough – if most real estate firms have the same inventory of homes, prospective buyers need a reason to choose your real estate company to be their realty company too. So, with all the noise in the same marketing space how do you get your firm noticed? – by developing and maintaining a complete online Real Estate marketing campaign.

Digital Marketing For Real Estate Agencies

What is SEO?

Search Engine Optimization is internet marketing jargon for making your website appear as close to the top of page one search results for real estate firms in your real estate firm’s local market.

Search engine optimization depends upon the use of keywords. Skilled SEO operatives use keywords and keyword variants to attract people to your real estate site. Through research, these experts find the most common search terms used by prospects when searching for a real estate firm. Real Estate MarketingArmed with this information, internet marketers use keywords and their variants known as long-tail keywords naturally on your site.

While SEO is an important skill, it is usually part of a writer’s toolset. Keywords are naturally intertwined with content so those who read the content on your site find it flows well and not choppy because of keyword stuffing (i.e.. overuse of keywords so that content appears awkward and unnatural). A well-developed keyword strategy helps turn clicks into leads and leads into customers. But, to get good results from SEO and keywords, your real estate content must be relevant. Up-to-date information, especially from the MLS are a must, that is why your site should be live streaming the multiple listing service(s) for your area.

What is Digital Marketing/Advertising?

SEO and content marketing are the first steps of a successful digital marketing/advertising campaign. Digital marketing is a plan that embraces all the methods used in online advertising. While MLS is needed for successful real estate sites, related content about home buying, home selling, getting a mortgage, staging a home and more help keep a prospect’s interest in your site until they buy a home.

Additional things a successful marketing campaign may include are:

  • Website Design & Development
  • Paid Advertising
  • Pay-Per-Click – PPC
  • Display Advertising
  • Social Media Advertising
  • Re-Targeting
  • Blogging
  • Social Media

Why Do I Need Website Design & Development?

Buying a home is the largest single item a consumer buys – a feeling of professionalism should exude from your real estate firm’s site to aid in earning a prospect’s trust.

Real Estate AdvertisingIf you choose to use a do-it-yourself (DIY) web building site, you lose the ability to be unique. DIY sites have several free templates and some templates you pay for. But, except for color choice and font, the odds are that your site will look very like many other sites on the internet. This familiarity can cheapen your site and give an impression of ‘being tired.”

An experienced website developer like Webociti integrates content, SEO, video, and images into an exciting and unique site that celebrates your available real estate offerings and provides an eye-catching venue for showing your listings. In addition, the best practices for web design and development practiced by Webociti gets your search page results nearer to the top of page 1 of searches.

Why Do I Need Paid Advertising as Part of My Online Marketing Strategy?

For digital marketing to be complete, it needs organic growth (non-paid) and paid advertising. The most efficient way to advertise online is the pay-per-click (PPC) model. This model gives publishers a set amount of money every time a person chooses (clicks) your ad. Successful PPC advertising works when potential and returning customers see your advertisement, read it, and take an action. That action is signing up for a newsletter, downloading an article, or best yet, scheduling a showing of one or more of your properties for sale. Webociti has a network of trusted publishers for placing your digital ads online.

Why Do I Need a Blog?

A blog on your website helps attract potential buyers and keep them returning to your site. Blogging can result in one person sharing a blog entry with their Facebook friends or by tweeting it – either way, a blog helps increase site traffic and put your agency’s name in the minds of people in the area.

To gain the most from blogging, Webociti offers professional blogging at affordable prices. Blogging helps keep your site fresh and relevant. At Webociti we use marketing automation tools to keep internet users engaged with your site.

How Does Social Media Figure into Internet Marketing?

Savvy internet marketers quickly learned that social media is a valuable and integral part of internet marketing/advertising. By maintaining a presence on social media sites such as Facebook, Twitter, and Google+ there is a good chance that engaging and compelling content will be shared more than once. This is organic growth that also leads to people signing up for your newsletter and/or blog. Webociti provides its real estate clients with expert social media copywriters that will help you build a following.

Your online marketing should not be left for a “novice” agent or admin staff to do – this relegates it to an afterthought. Contact Joe Mediate, the founder, of Webociti, an Atlanta-based global internet marketing company. Across the United States, Joe is recognized as an astute internet marketer and is himself a successful serial entrepreneur. Webociti is your one-stop shop for online marketing. Call us TODAY!, at 678-892-7157 or use our online contact form.

06 Feb

Posted at 04:56h in Digital Advertising, Marketing Consulting, Search Engine Optimization, Social Media Marketing

One of the best things about internet marketing and advertising is that even if a person is running their business from their garage, they can market and advertise around the world. But with that powerful advantage comes a lot of responsibility. So, my post this time talks about “best practices for internet marketing and advertising” and the Legal Way to Market and Advertise.
Legal Way to Market and Advertise

Failure to adopt these practices can lead to serious fines from the Federal Trade Commission (FTC). Following is a synopsis of the FTC regulations and rules that make your adoption of best practices vital to your business’s growth and financial security.

Rules to Advertise and Market Your Business on the Internet

The purpose of the FTC is to protect the consumer and promote competition. Above all else, your advertising and marketing online must always be truthful and all claims your company makes online must be substantiated. So, what exactly does this mean?

1.    If the intent or effect of your marketing and advertising is consumer deception, you automatically fail any test of best practices for your company’s messaging.

2.    What is consumer deception? It is any practice that misleads consumers and has an affect on the consumers’ purchasing decisions about a product or service. Your claims may be thought as deceitful if you leave out important information about your product or service, or claims, as mentioned earlier cannot be substantiated.

3.    All disclaimers and disclosures should be easy to read and understand.

4.    Product demonstrations, such as a video online, must show how your product performs under ordinary use.

5.    Your company must honor any refund promises that it made in its advertising.

6.    Children present special needs for advertising and marketing online as they may be unable to evaluate the claims you make in your advertising. In fact, the Council of Better Business Bureaus has a special unit known as the Children’s Advertising Review Unit, known by most by its acronym CARU. For those of you who advertise to children, they have developed special guidelines for advertising to children.

The above list is what you need to make your customers and potential customers trust your brand – be it a store, a product, or a service. The last holiday season saw tremendous growth in online buying, so both the number of consumers online and the number of advertisers and marketers online continues spiraling upwards. The FTC has made it clear that the same rules and regulations that cover advertisers and marketers in print, on television, or on the radio will be applied to the internet marketing space.

Webociti is your one stop for all your internet marketing and advertising needs. Call my office today to find out how we provide our clients with responsible, legal, and effective online marketing and advertising the legal way to market and advertise. Call today 678-892-7157 or use our online contact form.

Until next time,

Joe

26 Jul

Posted at 04:55h in Digital Advertising, Marketing Consulting, Search Engine Optimization, Social Media Marketing

Affordable Online Marketing Program for Small Businesses

In this post: Discover how an affordable online marketing program can help small businesses grow—even on a shoestring budget. Learn where to start, what tools to use, and how to scale.

Webociti Has Solutions if This Is Your Marketing Budget

affordable online marketing program for small businesses

Yes! You Can Afford an Online Marketing Program

Startups and small or medium-sized businesses know they have to advertise if they want to grow—but many hold back, assuming marketing is too expensive. The truth is, an affordable online marketing program can be launched without breaking the bank.

Online advertising—both paid and organic—is one of the most efficient ways to generate awareness, drive engagement, and grow your brand. Even large brands have shifted from traditional advertising toward digital channels because of the measurable return on investment.

To get started, you’ll need a website. While you can use a free template, these often lack originality and polish. A better option? Work with a team like Webociti to create a professional, responsive, and unique website that works on every device and supports your business goals.

What Comes Next?

When we talk about online marketing, we’re referring to a smart mix of content creation, SEO, and low-cost digital ads. Once you establish credibility, you may be able to reduce paid spend and lean more on organic growth. But to start, combining pay-per-click (PPC) ads with strong content marketing is a powerful foundation.

Still wondering whether content marketing is worth it? Check out this guide from the Content Marketing Institute on what content marketing really is and why it matters for small businesses.

Paid Advertising

Google Ads is one of the best platforms for small business PPC. When set up properly, your ad appears next to relevant searches—meaning your business is found by people who are already looking for what you offer.

Before you launch, use the Google Keyword Planner to identify high-intent keywords and stay within budget. If this feels overwhelming, we can help you get started.

Content Advertising

Content builds trust, educates your audience, and drives conversions. Your options include:

  1. Writing it yourself
  2. Hiring a freelancer or agency like Webociti
  3. Curating (and crediting) quality articles that are relevant to your audience

Just remember: if you’re curating someone else’s work, always credit the source. Plagiarism is not only unethical—it can damage your brand and even lead to legal trouble.

Build Your Social Presence

Once your content is created, share it on platforms like Facebook, LinkedIn, and Etsy (if applicable to your products). These channels give your content a second life and help build audience relationships.

That said, content and social media require consistency. If you don’t have the time or internal resources, Webociti can manage your program and drive results for you.

Need Help Getting Started?

Digital marketing doesn’t have to be expensive to be effective. Whether you’re starting from scratch or trying to stretch a limited budget, Webociti offers smart, affordable online marketing programs that work.

Call us at 678-892-7157 or schedule your free consultation below.


📞 Let’s Get Started

Until next time,
Joe

06 Jun

Posted at 11:29h in Digital Advertising, Marketing Consulting, Mobile Marketing, Search Engine Optimization, Social Media Marketing, Website Design and Development

Your Internet Marketing Can Land You In a Cell Like This One.

If you run your business as a sole proprietorship and are planning to market using the Internet, speak to your lawyer. Ask him if he agrees that once you start a marketing campaign, you should change the form of your business from a sole proprietorship to a Limited Liability Corporation (LLC). Doing this means that your business, but not you, can be held responsible for any misfortunes with your Internet marketing that leads to a lawsuit – in other words, an LLC lowers your personal liability risks. Jail Cell

Internet marketers have to understand that there are legal boundaries for Internet marketing and advertising, often under Federal Agencies such as the Federal Trade Commission (FTC).

As an Internet marketing firm, Webociti keeps abreast of regulations governing Internet marketing and advertising.

What Kinds of Things Does the FTC Regulate?

All kinds of things and following are information about FTC enforcement.

Fake Reviews

New businesses have little or no track record for ratings or testimonials, leading those new to Internet marketing to buy made up reviews of their company and its goods or services.

Is this practice legal? Not according to the FTC. In past cases, judges hearing cases related to fake reviews said they are “false and misleading.”  The FTC has successfully sued businesses that bought fake reviews as violators of the Federal Trade Commission Act – so far no one has gone to jail and a jail term for buying fake reviews is unlikely.

What Laws Govern Online Marketing and Advertising

The same consumer protection laws that are used for brick and mortar stores apply to businesses that use the Internet for marketing, advertising, and sales. This puts into play the FTC Act’s ban on “unfair and deceptive practices” into play as it applies to Internet marketing.  A summary of the FTC’s regulations for Internet marketing include,

Advertising, including those found on company websites and how a company uses social media must conform to the following three principles of advertising law,

  1. Advertising must not be misleading or untrue
  2. Advertisers must have evidence to back up product claims. This is called “substantiation.”
  3. Advertisements must be fair. Fairness is evaluated by checking if the ad has made or is likely to make a consumer suffer an injury that they could not reasonably escape, is in violation of public policy, or is unethical and/or unscrupulous. One ad that fits this category is the infamous Joe the Camel advertising campaign that the R. J. Reynolds Tobacco Company ran. The FTC allowed the ads to run, despite the proper claims by many non-smoking advocacy groups that the ads were unfair and made smoking appealing to children with the use of a cartoon character – Joe the Camel.

What is a Business’s Responsibility For Consumer Privacy?

One thing that consumers insist upon is respect for their privacy. Some consumers fear the loss of their privacy and do not engage in online commerce. However, the Federal Trade Commission has important guidelines and legislation for consumer privacy protection. There is a specific law for protecting children that is a federal law enforced by the FTC. This law is the Children’s Online Privacy Protection Rule that allows parents and not advertisers have control over the kind of information collected on anyone 13 years old or younger. While it is obvious that this rule applies to sites for kids, it also applies to sites that are general in nature and can be viewed by a general audience that includes kids covered.

While Internet advertising has the best-targeted audience at a lower cost than traditional advertising, it is governed by the same rules and laws that govern radio, TV, and print advertising and marketing. Keeping up with advertising laws,  making sure content creation is current, and safeguarding consumer privacy is hard to do while running a business at the same time. This is why so many companies across the United States work with Webociti  in Atlanta, Georgia. Call me,  at 678-892-7157 for more information about how we can help you with the legalities of your site.

Till Next Time,

Joe

 

Save

12 Feb

Posted at 08:15h in Digital Advertising

Bulls-Eye The Intelligent Marketing System

Want to hit the bulls-eye in marketing your company? If you are reading this, I know you do – and Webociti can help you do it on your very next marketing campaign. I am proud to let you know that Webociti is offering a new service, Bulls-eye the Intelligent Marketing System.

What is Bulls-eye Marketing?

Bulls-Eye The Intelligent Marketing System

We do a highly sophisticated analysis of your customer base that results in our discovering your customer base profile to allow you to market to similar people. All we need to complete your customer base profile is a list of your customers. We profile your customers against our database to give you a finer-tuned profile of your customer.

How The Program Works

All over the Webociti site, you find a slogan that reminds our clients and our prospective clients that we “turn clicks into customers.” Our Bulls-eye Marketing Program allows us to continue doing that for you with more precision. No longer will your marketing target audience have a large number of folks that have no interest in your product or service – we provide targets that match your customer profile.

How?

For local and regional clients, once we know the characteristics of your customer base profile, we target new prospects in the zip codes that are prevalent in your client base. For customers that sell goods or services nationally, zip codes are unimportant, all that matters is the profile match.

This means that we target people in zip codes where you already have a customer base. National sellers list are optimized only on common traits, not by zip code.

Intelligent Marketing

We use a four stage intelligent marketing campaign that is made up of email, digital displays (online marketing), social media, and direct mail.

Email

Email is sent to a targeted list that we generate from your customer list of people who have taken an action online, but have not yet ordered from you. They are sent a new email that asks them to take action. The action may be a newsletter signup, a click for a download, or some other indication of a marketable interest based on the email they got.

Digital Display Advertising

Once we learn that an email recipient has a marketable interest, we direct digital display advertising. Many refer to this type of marketing as online marketing – a term I find woefully inadequate as there are so many types of online advertising.

Since the original email contains a stored cookie, getting digital display ads to intended receivers is easy.

Social Media

Utilizing Social has proven to be very successful. Whether it be Facebook, Twitter, Pinterest, Instagram, Snapchat…the options continue to grow and companies need to take advantage of these sites to help get the word out. Facebook alone is well beyond 1.5 billion users now!

Direct Mail / Final Step

As soon as the potential customer clicks on the banner ad, an email with an offer about the ad is at their inbox within one hour – reaching them when they recall the ad and offer and are motivated to buy.

Screen out existing customers and send them a first class letter.

The Benefit

On your behalf, we make up to four contacts with potential clients. Why is this important? The more times your brand is seen the more trusted you become. Your online marketing reinforces your other advertising media including yard signs, truck(s), and your sales team too – no matter what its size.

By running our Bulls-Eye Intelligent Marketing Campaign for several weeks, you will generate an entire profile on your market area and a highly focused target audience for your marketing efforts.

Contact Webociti today and learn how we can help your sales soar 678-892-7157

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11 Feb

Posted at 06:15h in Digital Advertising, Mobile Marketing

Benefits of Using Paid Advertising Online

When it comes to marketing, there is no substitute for paid advertising online. Its benefits are substantial and deliver results that most other methods simply cannot match. Whether you are running paid ads on Google or other search engines, this approach offers one of the best returns on investment (ROI) for your marketing dollars.

A smart business strategy includes leveraging internet advertising. Here are the top benefits of doing so:

Paid Advertising Online

1. Instant Visibility on the First Page of Search Engines

The ultimate goal for any company is to appear on the first page of search engine results. Studies show that most users rarely venture past the first page when searching for a product or service. Appearing in the top three results dramatically increases your chances of generating clicks, traffic, and conversions.

While organic SEO can take months (or even years) to achieve these results, paid advertising online guarantees immediate placement in the top search results. With strategic keyword targeting, your website will attract high-quality traffic and generate a strong ROI. To better understand how Google Ads work, check out this Google Ads Overview.

2. A/B Testing to Optimize Ad Performance

One significant advantage of paid advertising is the ability to test and refine your ads. Through A/B testing, you can experiment with different headlines, descriptions, and keywords to identify what resonates best with your audience.

With tools like Google Ads, you can:

  • Monitor which ads are driving the most clicks and conversions.
  • Tweak underperforming ads to improve their effectiveness.
  • Fine-tune your keyword strategy for consistent, long-term success.

This testing is also invaluable for launching new products or services. By analyzing ad performance, you can determine what generates the most interest, helping your business focus on profitable opportunities.

3. Reach a Wider Audience with Precision Targeting

Search engines remain the most popular way for people to find information online. Compared to social media or banner ads, search engine ads reach a broader, more intent-driven audience. Google alone dominates with a market share of over 65% and extends its reach through an extensive network of partner websites.

Paid search advertising allows you to target:

  • Specific demographics, locations, and interests.
  • Users actively searching for your products or services.
  • Audiences across multiple platforms (Google Display Network, YouTube, and more).

Maximize Your ROI with Paid Advertising

When it comes to online advertising, search engine marketing is an investment that pays off. The ability to reach a vast audience, optimize ads, and achieve top visibility makes paid advertising one of the most effective digital marketing strategies available.

Ready to take your business to the next level? Contact Webociti today to set up and manage your paid advertising campaigns. We’ll design a custom program that works for your business needs.
Call us at 678-892-7157.