Digital Advertising Strategies

Digital advertising is one of the fastest ways for businesses to reach high-intent customers,
drive qualified leads, and scale revenue across search, social, and programmatic platforms.

In this category, we share practical strategies for Google Ads, paid social campaigns,
remarketing, conversion tracking, and budget optimization — based on real campaigns designed
to reduce wasted spend and improve return on ad investment.

If you’re looking to generate consistent leads or scale your advertising efforts, explore the
articles below or learn more about our

Digital Advertising Services
.

08 Dec

Posted at 08:15h in Digital Advertising, Search Engine Optimization

Essentials for Online Advertising

AID

AIDA is Essential to Internet Marketing

Internet copywriters often use a formula known as AIDA. This acronym stands for,

  1. Attention
  2. Interest
  3. Desire
  4. Action

My post today takes a look at AIDA as an Internet Marketing Tool.

Attention

Ads are useless unless they grab an Internet user’s attention. An ad that is never looked at by its target audience is no better than no ad at all. Also, ads that are delivered to the wrong location or beside problematic content, or attracting invalid traffic is of no help either.

With all the digital ads on the Internet, how can you differentiate your company and attract visitors to your website – after all, if you run a pet supply online store why is it different from other pet supply merchants? Grab the attention of Internet users with tactical weapons such as,

  • Illustrations
  • Photos
  • Sound
  • Interesting words
  • Video

As an experienced Internet marketer, I keep all of these in my toolbox. Note, you don’t have to think of a brand to attract attention – just make a point about your product or company that is interesting and unique. Present your products and services as no one else has. Effective techniques for getting attention include

  • The ability to grab attention in 3 seconds or less
  • Be as specific as humanly possible
  • Headlines can be several lines or just a short blurb

Headlines that work include,

  • How-to–How to Be Healthy in Less Than a Week
  • News style – Woman Loses Thirty Pound in Thirty Days
  • Direct Offer – Take 25% Off Now
  • Guarantee – If You Aren’t Happy You Get Your Money Back!
  • Benefit – Get Your Six Pack Abs the Easy Way
  • Testimonial – I Love (your product) So Much!
  • Explanatory – The Never Before Revealed Secrets of Weight Loss

So words like these accompanied by photos or other imagery are proven ways to get the attention you deserve.

Interest

Generating interest in your product or service is limited only by your imagination. In my area of the country, there are ads running on TV for the Duluth Trading Company. One ad pits their brand of underwear against a grizzly bear – of course, the underwear wins. The ad is interesting (at least to me) as I remembered it and cited it here. Use social media along with paid advertising to make your Internet ad campaign more compelling.

Desire

Another challenge is making a product or service desirable. Prompt responses to posts on your website or social media page is important to establish your customer service chops and help make folks want to use your products or services.

Action

Be sure that your calls to action (CTA) are clear and written specifically for the site you are posting on. The CTA on Facebook may be to offer a free download of an article about your products while on your website the CTA might be for a purchase.

Running an online marketing campaign requires unique knowledge and skills. As a long-time Internet marketing firm owner, I have both. If you need help in running your online ad campaign call or contact me at Webociti. Our number is 678-892-7157.

Till Next Time,

Joe

07 Oct

Posted at 13:36h in Digital Advertising, Search Engine Optimization, Social Media Marketing

Boost Your Online Marketing: How Video Drives Engagement and Conversions

The evidence is clear: incorporating video into SEO-optimized content can dramatically improve marketing performance. Dr. James McQuivey from Forrester Research famously states:

“A minute of video is worth 1.8 million words.”

Video is no longer optional—it’s a powerful tool for attracting new customers and retaining existing ones. According to recent studies, video accounts for over 80% of global internet traffic today. Businesses that overlook video marketing risk losing potential customers to competitors who effectively leverage it.

Why Video Works in Online Marketing

  • Engages your audience: Video content captures attention more effectively than text.
  • Improves SEO: Search engines prioritize video-rich content, helping your website rank higher.
  • Builds trust: Video showcases your expertise, building confidence in your brand.
  • Enhances conversion rates: Adding video to landing pages can boost conversions by up to 80%
    (source: HubSpot).
  • Mobile-friendly: With over 75% of video views happening on mobile devices, video caters perfectly to on-the-go consumers.

Getting Started with Video Marketing

Ready to get started? Follow these tips to produce effective videos without breaking the bank.

1. Share Informative Content First

DIY videos should focus on offering value through advice, tips, or recommendations. While professional videos are great for branding, audiences forgive minor production flaws if the content delivers useful information.

Examples of effective content ideas:

  • How-to Videos: Tutorials on using your product or service.
  • FAQs: Address common customer questions through video.
  • Case Studies: Showcase client success stories or transformations.

2. Tailor Video Content for Your Audience

Your industry determines the type of video you should produce:

  • Product-based businesses: Create videos demonstrating how your product works or showcasing its benefits.
  • Service providers: Share customer testimonials, process explanations, or behind-the-scenes content. For example, a home inspection company can highlight inspection tips that save clients money.
  • B2B Marketing: Use explainer videos, thought leadership clips, or webinar recordings to educate decision-makers.

Pro Tip: Keep videos under 2 minutes to maintain viewer interest and encourage repeat engagement.

3. Present with Confidence

Nervous on camera? Relax—your audience values the content, not perfection. Follow these tips:

  • Rehearse naturally without over-memorizing.
  • Use cue cards or notes to stay on track.
  • Speak enthusiastically and practice smiling as you talk.
  • Focus on the value you’re providing to your audience.

4. Leverage Tools to Simplify Video Creation

You don’t need expensive gear to create great videos:

  • Smartphones and Webcams: These work perfectly for most DIY videos.
  • Editing Apps: Free tools like Canva, iMovie, or InShot make editing simple.
  • Stability Tools: Use a tripod or steady surface to avoid shaky footage.

Consider adding text overlays or captions to make videos accessible, especially since many viewers watch without sound.

Advanced Tips: Taking Your Video Marketing to the Next Level

5. Optimize Videos for SEO

Video SEO is essential for discoverability. Here’s how to optimize:

  • Keyword-rich titles: Use phrases your audience is searching for (e.g., “How to Improve SEO with Video”).
  • Descriptions: Add detailed descriptions with relevant keywords.
  • Tags: Use targeted tags to help platforms categorize your video.
  • Thumbnails: Create eye-catching thumbnails to increase clicks.

6. Repurpose Videos Across Platforms

Maximize your video content by sharing it across platforms:

  • Website Landing Pages: Boost conversions by embedding videos.
  • YouTube: Upload for global exposure and organic traffic.
  • Social Media: Share clips on Facebook, Instagram, and LinkedIn to engage your audience.
  • Email Campaigns: Embed videos in newsletters to increase click-through rates.

7. Track and Improve Performance

Use analytics to measure success. Key metrics to watch include:

  • View Count: Total number of views.
  • Watch Time: Average length of time people watch.
  • Engagement: Likes, shares, and comments.
  • Click-Through Rate (CTR): How often people click on your video links.

Adjust future videos based on these insights to continually improve.

Success Stories: Video in Action

Here are two examples of how businesses are winning with video:

  • E-commerce: An online fashion retailer boosted sales by 35% using short styling videos for their products.
  • Local Service Provider: A plumbing company increased inquiries by 50% after uploading simple “how-to” repair videos on YouTube.

Ready to Transform Your Marketing with Video?

Don’t miss out on the power of video marketing. Whether you’re new to video or ready to step up your game, video can take your online marketing to the next level. Start small, stay consistent, and watch the results grow!

Contact Webociti to learn how video marketing can transform your business. Call us today at 678-892-7157 to get started!

25 Jun

Posted at 12:59h in Digital Advertising, Marketing Automation, Marketing Consulting, Mobile Marketing, Search Engine Optimization, Social Media Marketing

Atlanta Marketing Companies

When it comes to marketing your business, today’s world is more competitive than ever. To stand out from everyone else, it takes hard work combined with knowledge and experience.  Whether it is a large company or a small business just starting out, developing and implementing an effective online campaign can make all the difference. Rather than take a chance on a campaign that goes nowhere, it’s always best to work with a team of experts who have the desire to take your business to the next level.  When you want the premier marketing experts in the Atlanta area, go with the team at Webociti.

Why Webociti?

Using a team of internet marketing consultants with extensive experience in business-to-business and business-to-consumer campaigns, Webociti has gained a reputation as one of the best Atlanta marketing companies. No matter the needs of your company, we at Webociti can help you get where you want to go. We specialize in many different areas of internet marketing, including:

  • Search Engine Optimization
  • Social Media Marketing
  • Website Design and Development
  • Internet Marketing Consultation

When you put your trust in us, we take the time to understand you and your business.  By knowing what goals you have for your business, we can design a campaign that puts your goods and services in front of customers and makes them want to do business with you.

Straight Talk

Many businesses have worked with other Atlanta marketing companies that may have only told them what they thought their client wanted to hear.  As a result, their marketing campaigns were not only expensive, but also ineffective.  However, here at Webociti, we take great pride in developing relationships with our clients that result in clear channels of communication.  We will give it to you straight each and every time, making sure all of us are on the same page when it comes to marketing your business.  Rather than doing things just one way, we take the best of traditional marketing methods and combine them with many of today’s newest and most effective ideas.  When we do, success is the result.

Contact Us Today

When your business needs a helping hand to gain a stronger online presence, contact us here at Webociti. Along with being one of the premier Atlanta marketing companies when it comes to online marketing, we are also known for our commitment to our clients and their customers. Contact us today by calling 678-892-7157, and we can start building a partnership with you and your business that will leave your competitors far behind.

24 Jun

Posted at 08:53h in Digital Advertising, Marketing Consulting, Search Engine Optimization

Did you know that 60% of small businesses struggle to generate online traffic and leads? Your company has built a list of hundreds or thousands of customers and potential customers. You’ve worked hard to grow your customer base, but now your online growth has stalled. Despite efforts to optimize SEO and create content, your website traffic and in-store visits remain unchanged. Your own success proves that Internet marketing works, but you’ve reached the limits of your skills. Perhaps it’s time to get help from an Internet Marketing professional?

Signs and Symptoms That Your Website Needs Professional Help

When Was the Last Time You Updated Your Site?

Keeping your website filled with fresh information and product updates is essential to attract new and returning visitors. Most experts recommend updating your website at least once a quarter to stay competitive. This includes adding new content, refreshing outdated information, and ensuring all technical aspects, like page speed and mobile responsiveness, are optimized. If you can’t remember the last time you updated your site, it’s time to consider help from an Internet Marketing professional.

Quick Tip: A fresh, regularly updated website signals to search engines that your site is active and relevant, boosting your visibility online. Learn more about this in our SEO Strategies Guide.

Does Your Website Reflect Your Brand?

Your website is often the first impression potential customers have of your business. Outdated design, slow load times, or poor mobile optimization can turn visitors away. A professional Internet marketing team can give your site a modern, user-friendly makeover that aligns with your brand identity.

The Rules of SEO

Statistics show that 75% of users never scroll past the first page of search results. Without expert help, your website may be missing out on valuable traffic. Did you know that search engines prioritize content quality, relevance, and user experience when ranking sites? Pro Tip: Focus on these elements to improve your rankings.

For more SEO insights, check out Moz’s Beginner’s Guide to SEO, a trusted resource for understanding the fundamentals of search engine optimization.

Pay Per Click

Pay-per-click (PPC) advertising can drive targeted traffic to your site, but it’s not just about clicks. Are those clicks converting into sales, or are visitors leaving without engaging? If you’re unsure, it’s time to work with an Internet marketing professional who can optimize your PPC campaigns for better results.

The average ROI for PPC is $2 for every $1 spent, but without proper management, your campaigns could be wasting money rather than generating leads. Quick Tip: Monitor your ad performance regularly to ensure maximum efficiency.

Are You Retargeting? Do You Even Know What It Is?

Retargeting helps you reconnect with visitors who’ve already shown interest in your site.

  • What is Retargeting? Retargeting uses display networks and banner ads to ensure your advertising dollars target users who’ve previously engaged with your content.
  • How It Works: Retargeting involves placing pixels on your website to track visitors. This data enables you to serve ads to these users as they browse other sites, reminding them of your business.
  • Why It Matters: Retargeting has a high return on investment (ROI) because it focuses on warm leads who are already familiar with your brand.

However, retargeting requires careful planning and technical setup. It’s a strategy best managed with the help of an Internet marketing professional.

Retargeting Success Story

One of our clients, a regional e-commerce business, saw a 50% increase in conversions within three months of implementing a professional retargeting strategy. By focusing on past visitors who abandoned their shopping carts, we delivered personalized ads that encouraged them to complete their purchases. This targeted approach turned lost opportunities into loyal customers and significantly boosted their revenue.

Speaking of ROI, Do You Know Yours?

Understanding your ROI on Internet marketing is critical. Tools like Google Analytics can provide insights into traffic, leads, and conversions, but interpreting these reports requires expertise. Do you know your cost per customer acquisition? Are you tracking the effectiveness of your retention efforts? If not, it’s time to call a professional Internet marketing company.

Did You Know? Only 39% of marketers say they are successful at measuring their ROI. Don’t let your business fall into the majority that struggles to quantify success.

Your Search Engine Results Are Lower Than Expected

Properly done, search-engine advertising is one of the most cost-effective ways to find new prospects. Managing paid search campaigns requires time, skill, and regular adjustments. If your website isn’t ranking on the first page of local search results, even with minimal competition, an Internet marketing professional can help you turn things around.

Social Media Marketing: Are You Missing Out?

Social media is a powerful tool for reaching new customers and building relationships with your audience. Platforms like Facebook, Instagram, and LinkedIn offer targeted advertising options that can deliver impressive results when managed by professionals. For example, one of our clients increased their social media engagement by 150% within six months by leveraging a tailored posting schedule and targeted ad campaigns designed by our team. If your social media presence is inconsistent or ineffective, it’s time to seek help.

Quick Tip: Consistency is key—posting regularly and engaging with your audience can significantly improve your social media performance.

Contact Webociti

Professional help doesn’t have to be local help. Webociti is a professional Internet marketing firm with an international reach. Visit our website or call us at 678-892-7157 for affordable and expert help. While we are based in Atlanta, Georgia, we can work with you remotely via phone, video, or email to achieve your marketing goals.

Free Consultation Offer

Take the first step toward transforming your online presence. Contact Webociti today for a free consultation and let us help you achieve your marketing goals. Sign up before January 15, 2025 to receive a special bonus! Don’t let marketing challenges hold your business back—get professional help now!

03 Jun

Posted at 21:52h in Digital Advertising, Marketing Consulting, Search Engine Optimization, Social Media Marketing

Auto Body Internet Marketing Service

Internet search, mobile technology, and social media advances have provided automotive businesses the opportunity to reach countless potential customers.

Here are five ways automotive can use auto body internet marketing service to reach customers, drive business and build brand awareness:

Social Media

Social media has changed the landscape of advertising. No longer are small, independently owned and operated businesses at a disadvantage when competing with larger companies. Social media offers a low-cost alternative to traditional print, radio, and television marketing. A strong, well thought out social media marketing plan has the potential to allow an automotive services business to reach thousands of potential customers. Contracting with a marketing firm can provide these benefits while allowing owners the time they need to focus on the day-to-day operations of the business.

Location Based Marketing

Mobile technology has advanced to the point where search results can determine the location of the phone or device being used and provide results for businesses in the area. They even have the ability to launch the address in the user’s map application for specificAuto Body Shop Paint Gun directions. This kind of geo-location is invaluable to automotive businesses and can attract a lot of drop-in businesses. An auto body internet marketing service should make sure websites and local online directories are optimized and up-to-date in order to take full advantage of this benefit.

SEO

The Yellow Pages and other print advertising are no longer the preferred methods of search since the rise of the internet and, most recently, mobile devices. More likely than not, a business will be found based on an internet search. This simple fact is what makes search engine optimization (SEO) so important. A website needs to appear as close to the top of the search results as possible if the intent is to drive business from the web. A good marketing team, with search engine experience, can help an automotive company get ranked higher in search results.

Local Search

Local search – defined as someone searching for a product or service, combined with a location (city, zip code, or geo-location) – is a more specific means of identifying a business. It is also a way for small, local businesses to differentiate themselves from the big, national brand box stores. Automotive sales and service centers can appear near the top of a local search whereas they may not be able to compete on an SEO level with larger, more established national brands. Small businesses should work with experienced marketing companies to ensure their website is optimized for local search.

Word of Mouth

Nothing beats a recommendation. When clients feel strongly about your company’s brand or service and they’ve had positive experiences, they will share their recommendations with friends, family and colleagues. No amount of search engine optimization will replace referral business. That being said, brand awareness and brand loyalty can be built through social media outlets. Additionally, customers can become advocates of your automotive company and recommend your services through social media.

Social media provides access to countless potential customers at no cost to your business. Effectively implementing an auto body internet marketing service campaign in conjunction with a strong business model and service-oriented philosophy can be a powerful driver of success.

For more information contact the auto body internet marketing services experts at Webociti at 678-892-7157

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22 Apr

Posted at 12:01h in Digital Advertising, Marketing Automation, Marketing Consulting, Search Engine Optimization, Social Media Marketing, Website Design and Development

TL;DR: Physician practice marketing isn’t about tactics — it’s about building a compliant system that increases patient demand, builds trust, and drives consistent appointment growth.

In Summary

The most successful physician practices grow through visibility, credibility, and structured patient acquisition — not random marketing activity. A strategy-first marketing system turns online searches into scheduled appointments.

Why Physician Practices Struggle to Grow — Even With Great Care

You can provide exceptional care and still struggle to grow.

Today’s patients research symptoms, compare providers, read reviews, and evaluate credibility long before they ever call your office.

If your practice isn’t visible, trusted, and easy to choose online — patients move on.

Physician practice marketing is no longer optional. It’s the engine behind sustainable patient acquisition.

Without a clear system, growth becomes unpredictable.

With one, it becomes measurable.

How Patients Actually Find Physicians Today

Search engines now act as the front door to your practice.

Patients look for:

  • Specialists near them
  • Symptoms and treatment options
  • Insurance compatibility
  • Reviews and reputation signals

An effective physician SEO strategy positions your practice at the exact moment patients are actively seeking care — not interrupting them, but meeting them with relevance and authority.

This is high-intent marketing.

And it compounds over time.

Marketing That Supports Compliance and Growth

Healthcare marketing must balance growth with compliance.

A strategy-first physician marketing system integrates:

  • Local SEO for patient visibility
  • Educational content that builds trust
  • Conversion-optimized pages that encourage scheduling
  • Paid campaigns that accelerate demand
  • Automation that improves follow-up and retention

Not isolated tactics.

A coordinated growth engine.

Physician practice marketing growth system

Ready to build predictable patient growth?

See how a structured, compliant physician marketing system turns search traffic into scheduled appointments.


Explore Healthcare Marketing Services →

Marketing Automation: Growth Without Adding Staff

Consistent patient acquisition requires consistent follow-up.

Marketing automation helps your practice:

  • Respond faster to new inquiries
  • Nurture prospective patients
  • Reduce front desk burden
  • Improve long-term retention

It strengthens patient experience — while freeing your team to focus on care.

Social Media: Reinforcing Trust, Not Chasing Trends

Social media should support your authority — not distract from it.

For physicians, this means:

  • Educational content
  • Community credibility
  • Professional presence

Patients often encounter your practice socially before ever visiting your website. Consistency builds familiarity. Familiarity builds trust.

Physician Practice Marketing Is About Trust

Growth doesn’t come from aggressive promotion.

It comes from clarity.

When patients clearly understand:

  • Who you serve
  • What conditions you treat
  • Why you’re qualified
  • How to schedule

They choose with confidence.

And confidence drives action.

Physician Practice Marketing FAQs

What is physician practice marketing?

Physician practice marketing is a strategy-driven approach to attracting,
educating, and converting patients through compliant digital channels such as
SEO, content marketing, and paid search.

How is physician marketing different from general healthcare marketing?

Physician practice marketing focuses on private practices and clinics,
emphasizing patient trust, local visibility, and compliance rather than
large healthcare systems or hospital networks.

How long does physician practice marketing take to work?

Paid campaigns may generate patient inquiries within weeks, while SEO and
authority-building strategies typically compound over three to six months.

Next Step: Build Your Patient Growth System

If your practice depends on referrals alone, growth remains unpredictable.

If your digital presence lacks clarity, patients hesitate.

A strategy-driven physician marketing system creates:

  • Predictable patient flow
  • Stronger online authority
  • Higher-quality inquiries
  • Long-term growth stability


Schedule a Healthcare Marketing Strategy Call →

15 Apr

Posted at 11:54h in Digital Advertising

How Does It Work and Why Should I Use It?

As a business owner or marketing manager, do you have difficulty driving new traffic to your website and converting leads into sales? The vastness of the online marketplace means that many forms of digital advertising get lost in the shuffle, thereby reducing the chance that your company’s website will see results. Thankfully, pay per click (PPC) marketing is a powerful, cost-effective digital advertising tool that can quickly boost brand awareness, generate leads, and increase online sales or bookings. Keep reading to see how pay per click advertising works and why it should be an integral part of your marketing strategy:

How Pay Per Click Advertising Works

Although pay per click advertising is still a relatively new form of online marketing, by now everyone has seen and followed some of the “sponsored” ads or links seen on Google, Bing, Facebook, LinkedIn, and other websites. Unlike other forms of digital advertising, pay per click marketing is unique because it offers both immediate results and targeted promotions. Thanks to its keyword-based bidding system, PPC ads can be approved within hours, driving traffic immediately. Depending on the platform, the options for targeting consumers may include:

  • Age and gender
  • Language
  • Keywords (SEO)
  • Geography (geo-targeting)
  • Interests or Facebook “likes”
  • LinkedIn job titles and skills
  • Type of computer or mobile device
  • Time of day
  • Seasonal advertisements

Two of the most common platforms for PPC advertising are Google AdWords and Bing Ads, which operate similarly. As an advertiser, you will bid on keywords against other advertisers but only pay when someone clicks the advertisement and visits your website. The more competitively you bid, the more often your ad will appear and the less you will pay per click. As a consumer runs a search, the search engine chooses a set of “winning” advertisers from the pool, based on bid amount and keyword and ad text relevancy and quality. Overall, this flexible system means that even entrepreneurs or businesses with small marketing budgets will see results.

Managing Account Activity

Once your PPC ad is in place, analyze early results and keep revising and improving your strategies. Proper pay per click advertising management is key to ensuring you make the most of your marketing dollars. To improve and expand your results, consider adding more relevant keywords, adding negative keywords (any non-converting terms), and review expensive or under-performing keywords.

Since relevant keywords are what drive results, invest heavily in keyword research and design tests. Take the time to determine which keywords are best related to your products or services. This includes obvious or “popular” terms, but also highly relevant low-tail keywords that are less competitive and, therefore, less expensive.

Reasons to Incorporate Pay Per Click Marketing

Here are a few of the reasons PPC advertising should be included among your digital marketing strategies:

  1. Puts Advertisers Where They will be Seen
    Google Ad Words’ bidding system lets you be the boss in terms of who sees your advertisements. The fact that sponsored search engine results involve such targeted marketing means that your business will be seen by those who need it, and keep your name from being buried within pages of web results.
  2. Helps Searchers Find the Content They Want
    As you may know from personal experience, consumers respond better to relevant advertising. PPC advertising in the form of sponsored search engine results takes this a step further by actually helping searchers find the products and services they want.
  3. Rewards Advertisers for Quality Content
    When searchers respond to ads, it means that both your advertisement and the search engine algorithms are on track. Because of this, Google and other ad networks reward good performance. High-quality ads are often rewarded with lower costs and greater click-through rates.
  4. Gives Immediate and Cost-Effective Results
    Pay per click advertising begins working immediately, whether you choose to utilize Google AdWords or create a sponsored ad elsewhere. As soon as your ad or sponsored content goes live, consumers will begin to respond. This results in low-cost leads, because you only pay when a searcher clicks your link, which will be directly related to what they are searching for. This means that unique visitors are more likely to convert from leads into buyers thanks to effective pay per click advertising.

To learn more about Pay Per Click Advertising contact the PPC professionals at Webociti for a free consultation 678-892-7157.

13 Apr

Posted at 16:31h in Digital Advertising

As you know, tracking website page views can be both exciting and frustrating. Although unique visitor counts may increase thanks to various online marketing campaigns, it can be difficult to convert those searchers into buyers on their first visit. Many searchers perform product research and price comparisons across multiple websites, so how can you make them revisit yours?

Re-Targeting Get Prospects Back to Your Website

Re-targeting, also called re-marketing, is a digital advertising strategy designed to convert one-time page visitors by showing them your advertisements as they continue to browse the Internet after viewing your website. Re-targeting is most powerful when used in conjunction with other digital advertising tools, such as search engine optimization through keyword research and lead generation through pay per click (PPC) advertising. Still, re-targeting has
its own distinct advantages, as you will see below:
Retargeting

Continuing the Conversation

Upon visiting a business’ website, viewers will take note of the various products and services offered. Aside from the desire to perform price comparison, consumers may hesitate to make a decision upon their first visit if they are not familiar with the company. Re-targeting allows the advertiser to continue the conversation later, while the consumer is browsing other websites.
The ability to re-engage the consumer makes re-targeting unlike any other marketing strategy. It offers visitors a chance to reverse their earlier snap decision and give your business a second look. Even if they do not make a purchase on their second visit, they may bookmark the page, subscribe to an email newsletter, or forward the link to a friend to ask for advice. If nothing else, you will have increased brand awareness while establishing your company as a figure in the industry market. Ultimately, however, adding re-marketing to your advertising tools will increase page views, site visits, returning visits, and even unique visitors in conjunction with other digital marketing strategies. Re-targeting is particularly useful for e-commerce websites, but can also be used to increase online bookings and in-store traffic.

How Does Re-Targeting Work?

Although re-targeting is an innovative marketing tool, it relies on the web-standard practice of utilizing anonymous browser cookies. The use of cookies is standard policy for most websites, including banks, social media accounts, and mass-market e-commerce retailers. As a visitor views your website, the site will drop unique Javascript code that converts into a cookie and “follows” the viewer around as they browse other websites. With re-targeting, the cookie lets your re-targeting provider know when to serve ads. Consumers who have previously visited your website will begin see on-line advertising featuring your company’s name and website.
Retargeting

The ability to keep your brand name in front of potential customers is what makes re-targeting so effective. In fact, consumers may be more likely to convert simply thanks to increased brand awareness. Still, advertisements can also include information on seasonal sales, special offers, or discount codes as extra incentives. By specifically targeting certain consumers with advertisements, re-marketing offers a higher return on investment (ROI) rate than most other on-line advertising tools.

Developing a Digital Strategy

Ways to Improve Re-Marketing Results

Even in its most basic form, re-targeting is a highly productive and cost-effective form of advertising. Still, you can continue to improve results and generate more leads refining your re-marketing tactics and developing a strong digital marketing strategy. Re-targeting is even more effective with the creation and expansion of re-marketing lists, which tag certain pages and actions. If a consumer visited a particular product page, for example, your re-targeting strategy can be more customized and involved than for a viewer who simply stopped by the front page and left. This process of segmenting visitors increases cost-effectiveness and improves conversion rates by only heavily targeting consumers who were interested in purchasing.

On its own, re-targeting is ideal for conversion optimization but does not generate new leads or drive traffic. Because of this, re-targeting works best as part of a larger digital marketing strategy. Including SEO and PPC marketing, among other tools, will make your advertising much more balanced and effective, resulting in more leads, conversions, and sales.

To implement a Re-targeting, contact Webociti for a free consultation 678-892-7157.

27 Mar

Posted at 13:46h in Digital Advertising, Mobile Marketing, Search Engine Optimization

Why You Must Optimize Your Website for Mobile

Google announced on March 24,2015 that beginning April 21, 2015 the mobile friendliness of your website will become an important element of how Google’s algorithm will rank your existing site. If you haven’t optimized your site for mobile search it will be moved to a lower search engine ranking (SER).

 

Mobile Web Search

Mobile Web Search

Google is not doing this to mess with your website search results, The coming update that is concerned with mobile optimization is, according to Google, to give users the most relevant, high quality search results. The ease of using a site on a mobile device is going to be a factor in those results.

Finally, Google’s formal definition of “mobile” is only a single word – smartphone.

More Reasons to Optimize For Mobile

Do you know that over 41 percent of Smartphone users have purchased something using their phone? If you have not optimized for mobile search, you are missing nearly half of your potential customer base. Additionally, the growth of Smartphone use for search, has increased 229.08 percent. This is because now, 58 percent of all consumers in the United States own Smartphones. This is a large and growing demographic that you must optimize for or they will never see your site, but a competitor’s will pop up if they have optimized for local search for your type of business.

Other important reasons for optimizing for mobile search include,

Consistent Customer Experience

Studies indicate that over 60 percent of people have increasingly stronger opinions of brands and companies that offer a good mobile experience. But, 90 percent of people surveyed say they had to switch devices to complete a task. When a site is optimized for mobile, your customers are offered a consistent experience that creates the feelings of reliability and trust that will keep them coming back to you. When transactions are easily completed, buyers come back.

Reduce Your Bounce Rate

The content for your website that looks so great on your desktop computer may be completely unreadable when a Smartphone looks for it. What is even worse, visitors will leave your website if they have to zoom or pinch in order to read what maybe an illegible font on a Smartphone. By making your mobile site user friendly, customers will stay on your site longer and potentially click to continue to a purchase.

User Self-Control

Users have little patience, so, if your mobile page does not load within 3 seconds, users leave looking for a quicker loading site – you just lost a potential buyer of your goods and services. If your mobile site has any of these symptoms, get it optimized.

  • Large images
  • Small font
  • Clunky looking layouts

One of these problems is reason enough to optimize, but two or more and once again, you are losing customers to competitors. According to Google, 81 percent of Smartphone purchases were impulse purchases.

Mobile Users are Different Than Desktop or Laptop Users

The reasons mobile users differ from other users is they want the information they are looking for fast, and in little bites that they can easily digest. To increase conversions on a mobile website your “call to action” must be clear and easy to read. Links to other pages must be working and fast – remember these buyer have little or no patience.

Contact Webociti

Need help for mobile optimization in order to get better results from your Internet marketing? Call Webociti at 678-892-7157. For other methods of reaching out visit our contact page.

 

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22 Mar

Posted at 13:38h in Digital Advertising, Marketing Consulting, Social Media Marketing

What Your Digital Marketing Team Isn’t Doing!

Brick and Mortar Stores have a lot of catching up to do on the digital frontier, and that includes more than simply creating a Facebook account. According to a recent study on The State of Retail in a Digital World, brick and mortar retailers not only find themselves at a disadvantage when dealing with the worldwide web, but they may have brought it on themselves.

It appears that the majority of executives from physical stores reported that their senior digital leader isn’t responsible for multichannel integration and was promoted from within (meaning that they are learning as they go), rather than hired for their previous talent from the outside. Therefore, digital progression may not be their specialty. The study also showcased the opinions of the majority of executives questioned which said they didn’t feel their senior leadership teams understand the digital needs of their customers. And, these opinions continue because 81% of the brick and mortar retailers agree that their websites aren’t as effective as they could be nor are they addressing the needs of the new mobile shopper. Therefore, if nearly half of those business owners questioned (47%) do not feel as though their investments in digital media have been adequate, why don’t they fix these underlying digital marketing issues?

Brick and Mortar Digital Marketing

Traditional Brick and Mortar store owners may not possess the knowledge to understand and solve this issue. Digital Marketing requires a totally different mindset and approach; an approach which requires a different type of experience and talent that most people typically don’t develop unless they already have experience. Digital Marketing changes almost as quickly as we know about it. “There are constant updates which seem to materialize out of thin air and demand immediate action at a time when the stores are under enormous margin pressure, are being cautious about budgets generally and have in-store and online inventories to manage (WWD).” Therefore, finding the right executive team to help compete with a business which is always in motion, can be the most difficult thing to grasp and determine for traditional brick and mortar store owners.

The biggest thing that traditional brick and mortar stores may be missing, then, is the fact that they are not necessarily looking for strictly technical engineers to build them a website and then take care of their online presence, but brand ambassadors. Digital marketing and advertising now needs more of a personal PR focus than ever before, which can be hard to accomplish when so many things and people need to be taken care of right in front of you.

This is why so many people have hired Internet Marketing companies like Webociti to not only optimize the website so that more people can find it, but advertise, and personalize the website and the company as well. Today’s consumer is looking for a connection that they just won’t get at a huge store, online presence, or from a strictly salesperson. They need to feel like a special customer. Teams like Webociti can make sure that your customers are targeted through successful search engine optimization and advertising. In this way, the customers who are searching for you can find you, and you can get to know them on a personal level to build even more brand loyalty and keep doing business.