08 Mar Marketing 101: Know Your Demographic
Marketing 101: Know Your Demographic
Know Your Demographic and the Rankings will Follow!
Google likes to help businesses who are actually filling a need.
When you first begin to market digitally, it can be easy to get lost in the less important things like finding your “tactics” and worrying about who’s “winning first place” in Google. However, marketing digitally is less about making your company apply to everyone, and more about making sure your company applies to your company’s demographic.
As a brick and mortar store owner, you make sure that your customers will be attracted to your store by making sure that you are selling the most up to date products, are open at convenient times to your demographic, and are located in a convenient location to your demographic.
However, as an online store owner with all of the above already achieved, it’s time to consider more about how to market to your selected demographic so that they will come to your online store and buy your products.
We’ll consider an example to thoroughly understand this concept.
In high school there are many different “demographics.” There are the jocks, the cheerleaders, the smart kids, and the partiers. Each one wears different clothes, speaks a different lingo, and thinks different things are “cool.”
Marketing is no different. When it comes to your store, you’re going to need to figure out what your demographic thinks is “cool,” what they’re wearing, who they’re hanging out with, and what lingo they’re speaking. Therefore, using a blanket digital marketing tactic and just abiding by the same rules will not work for every online store. Digital marketing is all about personalizing your marketing tactics to your demographic. Therefore, you have to know them inside and out!
Webociti has the ability to discover who you’re marketing clientele is. We can then determine how to market effectively to your audience. In this way, we won’t be using the same techniques and following the same rules because these don’t work for everyone! We will only be using the tactics which will work for your specific demographic and their specific interests.
By making sure that your digital marketing efforts reflect your demographic’s interests, you will then begin attracting consumers and making money from your website. After you begin attracting consumers and making money from your website (no matter if you are following all of the “rules” and tactics of SEO) Google will rank you higher. Google is now ranking businesses not on whether or not they are following all of the necessary “rules,” but which businesses are attracting the most consumers and are experiencing the best turnover–basically who knows the needs and wants of their demographic the best!
For more information and help with your digital marketing efforts call Webociti and speak to one of our digital marketing consultants.