Webociti Featured as Leading SEO Company in Atlanta

SEO Tribunal Featured Webociti as a Leading SEO Company in Atlanta

We are excited to announce that Webociti has been featured as one of the leading SEO companies in Atlanta by SEO Tribunal.

The main goal of SEO Tribunal is to identify the top performers in the SEO industry. SEO Tribunal’s ranking is based on a specifically designed methodology which Top SEO Agency Seal takes into consideration multiple qualitative and quantitative factors, including client feedback, quality of work, and market presence.

Why Webociti?

At Webociti, our team constantly innovate and create new experiences, keeping up with the rapidly changing technological landscape. We cultivate an entrepreneurial culture, combining knowledge and experience to keep clients’ businesses competitive and on top.

Finally, we want to thank you, our clients, who have given us the opportunity to prove our quality and dedication. We look forward to working with more of you! Meanwhile, you can help us keep our good ranking by leaving a review on SEO Tribunal.

Performance Marketing Program Magnifies Your ROI

Performance Marketing Program Magnifies Your ROI

Marketing failures — pricing errors, business models, lack of understanding of customers — make up 6 of the top 10 reasons that businesses fail.

Business success is often attributed to marketing factors as well: disruption, reach, product mix and market.

Webociti’s new Performance Marketing Program isn’t for every business. It’s specifically tailored for organizations who are already experiencing growth, but who want to supercharge their results we call it our Growth Accelerator. Commit to going the distance to grow their confirmed clients and sales. Truly interested in tying marketing results to quantifiable ROI.

We Are Committed to Results. Not Tactics.

Few things are more frustrating than spending money on a marketing project and not being sure of the return on your investment. Perhaps you’ve updated your website, launched a new social media campaign and added pay-per-click advertising, but are you truly driving conversions?

If this question is keeping you up at night, then Webociti’s Performance Marketing Program is your solution. Marketers rely on an increasingly complex toolset to define success within the moving target of consumer expectations. Automation and proactive communication methods are the rules of the day, but it can be next to impossible to stay up to speed on all the tech needed to make results measurable.

Powerful Performance-Based Marketing

Great products and services deserve powerful marketing. What do you do when you don’t have in-house marketing staff and aren’t quite ready to invest in a traditional full-service marketing agency? Good news! If you are approved for our new Performance Marketing Program, you will get the exceptional performance-based marketing strategy and tactical Performance Marketing Programsupport that will make a long-term difference in your organization’s future.

Yes, you have to be approved for this new program. We have received a great deal of interest but acknowledge that this program simply isn’t for everyone. We are hand-selecting organizations we feel will benefit from a focused marketing effort. Our evaluation process ensures that the outcome is a win-win for everyone involved.

We take the risk out of your next big marketing push — no more worry about hiring the wrong marketing staff or agency. You can launch a new product or website without a massive outlay of capital. What do you get? The best marketing and sales minds in the business to supplement your marketing team.

Our next-generation Growth Accelerator model virtually eliminates your risk by putting the burden on our team to perform for you — when we come through, we receive a percentage and you get a steady stream of prospects or sales!

How Our Performance Marketing Program Works

Our team works with you to tightly define your goals. Perhaps you want to drive 50 leads per day to your telemarketing team. Maybe your goal is more sales-oriented, or you would like to raise the value of each sale.

Once we define the outcome you desire, our talented digital marketing team dives in and develops a comprehensive strategy that will help you reach even the most aggressive goals. This could include everything from:

  • Creating a complete website or campaign landing page
  • Defining an onboarding series that can be automated to encourage repeat purchases and upgrades
  • PPC advertising or remarketing for your products across the Google or Bing ad networks
  • Weekly or monthly email marketing campaigns
  • SEO strategies
  • Blogging
  • Video
  • and more

Each tactic is specially selected by our digital marketing experts to support your unique business needs — built to work together to improve your key metrics and provide you with measurable results.

Outside the (Marketing) Box

Are you used to hiring a marketing or sales firm to support your internal efforts, but never quite sure of the ROI that you receive? With Webociti’s Performance Marketing Program, a small monthly or upfront fee is complimented by a sliding scale of payments based on Webociti delivering results for your business. That puts the pressure on our team to perform beyond your expectations — essentially making us an extension of your marketing and sales team without adding to your overhead.

We have the resources to quickly put plans into action when you need it, allowing you to deploy with agility when a need has been identified. Even better, we can make quick course corrections when we find that something isn’t quite hitting the mark — always keeping those ultimate business objectives top of mind.

Not everyone who applies for Webociti’s revolutionary new Performance Marketing Program will be accepted. If this unique business model feels like a fit for your organization, contact Webociti today at 678-892-7157 or fill out our online contact form for a quick response.

Using Marketing Automation to Fill Your Sales Funnel

Using Marketing Automation to Fill Your Sales Funnel.

Marketing automation may be the best way for small businesses to level the playing field against larger competitors. Are you fully utilizing your marketing tools to encourage prospects to become paying customers?

Every organization dreams about having an unlimited number of leads that magically turn themselves into sales after flowing through a perfectly-formed sales funnel. While this level of perfection doesn’t exist in the real world, there are ways that you can leverage each step of your marketing automation funnel to encourage prospects to blossom into customers, repeat customers and eventually advocates for your brand.

Digital marketing may seem like a mixture of science fiction and art, but using marketing automation relies a great deal on psychology and a deep understanding of your customers and prospects. Today’s customers do not follow a linear path to purchase. Instead, they may trickle in from a variety of different places. When you have your marketing automation fully built and Marketing Automation running on all cylinders, you’re able to meet each prospect and influence their unique journey by providing the right piece of information at the right time. Get it correct, and you’ll have an endless supply of engaged prospects to fill your sales funnel.

What is Marketing Automation?

Marketing automation is a term that you’ll hear used in a variety of different circles. However, it may mean something completely different to an enterprise marketing director than it does to a small business owner. You may think that just because you don’t have a full complement of marketers to drive content throughout your brand channels that you don’t need the complexity involved in marketing automation. Nothing could be further from the truth! Marketing automation allows the savvy marketer who truly understands their audience to define a variety of paths that customers are likely to travel and create a sequence that works for a broad spectrum of users. At each step of that path, prospects and customers have a choice: to engage with the information being provided or to ignore it. Ignore enough information, and the smart marketer knows that you should try different tactics to involve individuals with their brand.

Think of it like this: in a face-to-face sales call or even on the phone, you can quickly tell when your prospect is losing interest. Either their eyes will glaze, they’ll change the subject or simply dismiss you from their presence. Before that happens, a good salesperson looks for ways to re-engage by changing topics, bringing in a new visual element or switching sales tactics. Marketing automation will perform these same tactics for you — at scale.

Marketers rarely meet their prey in this type of situation, and instead have to rely on hidden cues or extrapolate (guess!) what’s going on in their prospect’s head based on data points. With marketing automation, there are specific triggers that your prospects aren’t engaging with your content such as:

  • Low email open rates and click-to-open rates
  • Fewer website visits
  • A limited number of downloads of your content upgrades
  • No recent additions to your newsletter

Each one of these metrics tells you something about the quality of your content and the willingness of that particular audience member to engage with your brand. When you are resonating with your audience, they are eagerly waiting for the information that you have to share and are actively seeking out new details to help them make a buying decision.

First-Time Website Visitors Aren’t Ready to Get Married

Be realistic, do you ever see something for the very first time and immediately decide that you must make a purchase before doing additional research? While this may happen once in a great while, Sales Automationthe majority of first-time visitors to your website are the digital equivalent of window shoppers. Something may have caught their attention for a moment, or perhaps they clicked through from another website. If their attention isn’t grabbed immediately, they are more likely to be skipping merrily off to another website than looking for a “Buy Now” button. Your job as a marketer is to get just enough information from the prospect that you can deepen the relationship through marketing automation.

Here’s an example of how marketing automation could work for a real estate agent:

  • Bob is moving to Atlanta, so he goes to Google and types in “real estate agent Atlanta”
  • There are several different options, but he thinks Betty White looks like a good pick
  • Bob visits Betty’s website, where he finds a house that looks interesting that is about to go on the market
  • Bob fills out a form on the website to be notified when the home is available for sale

Now, here is where it gets interesting. In a non-automated sales process, Bob would probably get a call from Betty or her assistant who would answer any questions he has and put his name on a mailing list to get an annual calendar. However, with marketing automation the lead nurturing process looks more like this:

  • Bob immediately receives an email confirmation with demographics and information about the Atlanta area, signed personally by Betty
  • The email would also include other listings that were similar to the one in which Bob indicated interest: same neighborhood, general price-range or school system
  • For the next week or so, Bob receives automated emails with tidbits of information welcoming him to the Atlanta area, telling about fun things to do and generally building a relationship between Betty and Bob — all without Betty lifting a finger!

When Betty does have an opportunity to connect with Bob in person or on the phone, Bob already has a great feeling about Betty. She appears to be thoughtful, proactive and willing to help make his home buying experience easy — which is what all customers truly want. This additional information that trickles through to Bob aids his comfort level in the decision to select Betty as his real estate agent; a lucrative decision for Betty.

Using marketing automation to fill your sales funnel doesn’t happen overnight, and there is some level of complexity involved. However, the benefit of working out the kinks is well worth the time you invest as it will work for you 24/7/365 to shuttle leads through the customer journey to becoming paying customers for your business. Get started on a customized marketing automation strategy for your business by calling the digital marketing and advertising professionals at Webociti at 678-892-7157 or request a free quote online.

Email is the One Marketing Strategy You Can’t Afford to Ignore

You have probably heard the statistics: millions of businesses are using e-mail marketing and it is incredibly difficult to gain attention in people’s overcrowded inboxes. If you’re waiting around to be picked up with the junk mail, then you’re doing email marketing the wrong way! When you work with your prospects and customers to provide messages that are engaging and interesting to read — and that add true value to the reader — your emails are much more likely to be read. Nurturing your prospects and turning customers into advocates is not a shift that happens overnight. It takes work, empathy and a willingness to think long and hard about each message before sending it to be successful in this crowded environment. Do you have what it takes to create an email marketing strategy that simply cannot be ignored?

The Power of Email Marketing

If you have been in business for a few years, you are probably already sending a sporadic email or two to your list. You may even have what feels like a strong strategy with a bi-weekly or monthly newsletter. Have you noticed that your open and click rates are dropping off a bit and that your list tends to stagnate over time? The same people are opening your emails, but they are not necessarily taking action on the information that you are providing. Emails can be sent for a variety of different reasons such as information, engagement to read more or to make a purchase. With 73% of the rising Millennial spenders looking to email as their preferred method of communication and 2.9 billion email users worldwide by 2019, now is the time to take full advantage of this powerful communications medium.

There are five steps you should take on your journey to email marketing nirvana: building audience personas, cementing a strategy, mapping customer journeys, writing like a human and looking for ways to personalize.

1. Building Audience Personas

E-mail marketing
Whether or not your organization has a robust CRM (Customer Relationship Management) platform, it is critical that you first understand who you are speaking to. Think of it like this: when you go into a meeting, you have a general idea of how Bob in Finance is going to react to a particular suggestion, and you can phrase your message in a way that Bob is most likely to accept. The same is true of email marketing. You must deeply understand your prospects and customers in order to nuance your message to be heard in their language. Spend time digging into your current customer and prospect data. Can you determine some traits that are shared by your best customers? What about people who have never purchased from you?

These tidbits of information, along with data from your social media channels, can be compiled into audience personas that you can use in your ongoing communications.

2. Cementing Your Strategy

Okay, you may not want to put your strategy in actual cement, but it is good to at least firm it up a bit. Sending emails off the cuff based on a whim is rarely a good business decision. Customers are fickle (and prospects are worse!), and once they decide that your message is not relevant to their needs — they will unsubscribe quickly or send your messages straight to spam. Forming a strategy helps you focus your efforts on where they will do the most good. This could be around upcoming sales and special offers or times of the year, for instance. Once you have a strategic direction in mind, your next step involves crafting actionable metrics. Click rates and open rates are nice to know, but the true value of metrics is being able to measure the final outcome: a purchase, a download or a phone call.

What’s best is that a strategy gives you a roadmap. Once you create a strategy, pass it off to someone else to implement — but always keep track of the actionable metrics to assure that it’s being executed to plan. Don’t be afraid to make tweaks mid-stream, either!

3. Understand Your Customer’s Journey

Journey mapping for your customer can be as simple or as complex as you would like. A simple version of a journey map would include steps such as how the prospect became aware of your offering (via a search ad), the landing page where they submitted their contact information and the final step it took to push them over the edge to purchase. A more complex map could include each of the standard phases:

  • Awareness
  • Consideration
  • Purchase
  • Retention
  • Advocacy

You may have a different email strategy for each of these various stages, always in an effort to move individuals further down the path to advocacy for your brand.

4. Develop a Likable Voice

Marketing Voice
Your brand’s “voice”, or the way you convey your messages, says a lot about your brand. A high-end clothing brand is likely to speak differently to their customers than a Chuck-E-Cheese, for instance. While these are two extremes, everything from your selection of specific words to your use (or overuse!) of exclamation points helps your customers form an opinion of your brand. Look for a way to communicate authentically at all times. Some marketers find it helpful to write as if they’re communicating with a trusted friend, which adds a layer of personality, style and warmth that might otherwise be lacking.

5. Make it Personal

Today’s personalized emails go far beyond “Dear Mike”, and include everything from messages that contain details about previous purchases to upsells for items that customers have viewed on your website. This new level of high-tech personalization draws upon all of the sources of metadata that could exist for your customer and pulls them together into a cohesive message map. Email open rates with personalization are 30% higher, and consumers are 80% more likely to make a purchase from an email that is targeted to their unique needs and wants. Overall purchase rates can increase as much as 20%, according to recent statistics from Campaign Monitor. Abandoned cart emails are particularly effective, and followup emails for purchases that include review requests are as well.

While all of these tactics build together to create a great strategy, don’t forget one of the cardinal rules of marketing: ask for feedback! Provide your customers with ample opportunity to tell you what resonates and what fell flat. When your customers are given the opportunity to offer their ideas for your improvement, be sure you are showing that you are not only listening — but making changes based on their recommendations.

Are you ready to put these stellar email best practices to work in your business? Contact Webociti today to get started at 678-892-7157 or fill out our quick online contact form to receive your free personalized consultation. We provide marketing automation, social media marketing and digital advertising services for all types of organizations from doctors and dentists to automotive industries, legal and real estate professionals!

What Marketing Automation Is and Does Your Business Need It?

Marketing Automation

Marketing automation is not a new phenomenon. It has been around since software was first used to insert names and addresses in a direct mail piece generated by word processing software. Direct mail marketers have used automation for decades.

Marketing automation has evolved since that early time with the main difference being that modern marketing automation tools deliver your message in real time and helps you navigate the unending data available about your customers using both digital and offline communication channels.

Some marketing automation can take place on your business’s website. When a visitor signs up for your newsletter, your site immediately sends an email to the visitor welcoming then to your newsletter mailings. Collecting the email address and sending a welcome email are examples of how marketing automation can work.

Every Business Can Afford Marketing Automation

When marketing automation first came on the scene, it was a style of marketing reserved only for companies that were financially successful since they built their own software “in-house.”

As the efficacy of automated marketing became obvious, there was a proliferation of third-party vendors that created Software as a Service (SaaS). While most automation services do charge a fee for automation tools, there are some automated marketing tools that are free.

Free Online Marketing Automation Tools

There are all sorts of free marketing software available for small and medium-sized businesses.

Some, like buffer only do one thing, in buffer’s case that thing is posting automatically on social media. The company offers a two-week free trial and a free small user account.

Others, like the free version of mautic offers many automation solutions for your online marketing that include:

  • Core features
  • Custom domain
  • Dedicated On-boarding and Training
  • Phone and Email Support
  • Contact Database
  • Contact Import
  • Metrics
  • More

By the Numbers

Most companies cite “saving time” as the main reason for using marketing automation. Following are 10 statistics about marketing automation that relate to marketing automation benefits.

  1. 71% of companies report they use marketing automation.
  2. Saves time – 74%
  3. Increase customer engagement – 68%
  4. More timely communication – 58%
  5. More opportunities including up-selling – 58%
  6. Reduces marketing expenses, on average by 12.2%
  7. Companies heading towards the top tier of their industries and use MA – 63%
  8. 70% of companies outsource all or part of their lead generation strategies.
  9. The primary pain for companies using marketing automation is finding the right staff to maintain social media sites and content – 73%
  10. 61% of companies reported that implementation of MA is difficult.

So, companies agree that their reach and message are vital to their online marketing and using MA is a sound way to transmit their messages. But, nearly two-thirds of company that have implemented marketing automation say it was hard to implement.

How Webociti Can Help Your Online Marketing

Small and medium-sized businesses are the ones that find it difficult to implement a marketing automation plan. If your company is struggling with online marketing because of marketing automation issues,  contact me for help.

Webociti is an internet marketing agency specializing in marketing strategy, planning and implementation. We provide digital marketing services in the following areas; search engine optimization (SEO) pay-per-click (PPC) advertising management, SEO Website design, Website development, social media marketing, marketing automation services, marketing consulting, SEO training, and business consulting services.

Until next time,

Joe Mediate