Email is the One Marketing Strategy You Can't Afford to Ignore You have probably heard the statistics: millions of businesses are using e-mail marketing and it is incredibly difficult to gain attention in people's overcrowded inboxes. If you're waiting around to be picked up with the...
Digital Marketing – it is astounding that two words can carry so much information. People in charge of brand marketing, whether for a retail branded store (e.g. Macy’s) or for a manufacturer’s site (think Goodyear tires) are involving more of their marketing budget into digital...
SEO and Content Go Hand-in-Hand Some on the periphery of online marketing have declared that search engine optimization (SEO) is dead and that content is king. In my opinion, these folks are dead wrong. SEO and content marketing are made for each other. Neither works well on...
Marketing Funnel Most of the time, my suggestions, and solutions for improving marketing and sales deals with keeping your customers happy and how using Digital Marketing, SEO and content can move prospects through the marketing funnel and finally make the sale. Of course, your company gains from...
Real Estate Marketing Trends Real Estate marketing changed forever as newspaper advertising shifted to websites and the internet. The availability of multiple listing services gives most real estate firms an equal footing when it comes to having access to homes for sale. But, an equal footing...
One of the best things about internet marketing and advertising is that even if a person is running their business from their garage, they can market and advertise around the world. But with that powerful advantage comes a lot of responsibility. So, my post this...
Disruptive marketing is more of a movement than a marketing strategy. Today, most companies continue using traditional marketing methods, but, they also are beginning to allocate more dollars for internet marketing than ever before. This does not signal an increase in marketing spend as...
The purpose of advertising is to interest consumers and customers in the goods or services you sell in an efficient and effective way. Internet advertising, both free and paid, is the most efficient advertising you can find....
Is This How You Feel About Your Shopping Cart? By Joe Mediate How To Improve Your Website Conversion Rates Two things all Ecommerce merchants hate is an empty or abandoned shopping cart. Sometimes it is the nature of the transaction that causes abandonment and other times the retailer...
Keep Chaos Away from Your Content and Website. For many businesses, its website is the first time a potential customer comes into contact with the business. As you already know, more and more folks begin their shopping trip with a visit to the web. People searching...