Marketing Consulting Insights & Strategy

Marketing consulting helps businesses make smarter decisions before investing
time, budget, or resources into execution.

This collection of marketing consulting insights covers strategy development,
planning, positioning, and performance analysis to help business owners and
leadership teams clarify what to do next — and why. The focus is on building
sustainable growth through informed decisions, aligned messaging, and measurable
outcomes.

If you’re looking for clarity before execution or need strategic guidance,
explore the articles below or learn more about our

Marketing Consulting Services
.

06 Jun

Posted at 11:29h in Digital Advertising, Marketing Consulting, Mobile Marketing, Search Engine Optimization, Social Media Marketing, Website Design and Development

Your Internet Marketing Can Land You In a Cell Like This One.

If you run your business as a sole proprietorship and are planning to market using the Internet, speak to your lawyer. Ask him if he agrees that once you start a marketing campaign, you should change the form of your business from a sole proprietorship to a Limited Liability Corporation (LLC). Doing this means that your business, but not you, can be held responsible for any misfortunes with your Internet marketing that leads to a lawsuit – in other words, an LLC lowers your personal liability risks. Jail Cell

Internet marketers have to understand that there are legal boundaries for Internet marketing and advertising, often under Federal Agencies such as the Federal Trade Commission (FTC).

As an Internet marketing firm, Webociti keeps abreast of regulations governing Internet marketing and advertising.

What Kinds of Things Does the FTC Regulate?

All kinds of things and following are information about FTC enforcement.

Fake Reviews

New businesses have little or no track record for ratings or testimonials, leading those new to Internet marketing to buy made up reviews of their company and its goods or services.

Is this practice legal? Not according to the FTC. In past cases, judges hearing cases related to fake reviews said they are “false and misleading.”  The FTC has successfully sued businesses that bought fake reviews as violators of the Federal Trade Commission Act – so far no one has gone to jail and a jail term for buying fake reviews is unlikely.

What Laws Govern Online Marketing and Advertising

The same consumer protection laws that are used for brick and mortar stores apply to businesses that use the Internet for marketing, advertising, and sales. This puts into play the FTC Act’s ban on “unfair and deceptive practices” into play as it applies to Internet marketing.  A summary of the FTC’s regulations for Internet marketing include,

Advertising, including those found on company websites and how a company uses social media must conform to the following three principles of advertising law,

  1. Advertising must not be misleading or untrue
  2. Advertisers must have evidence to back up product claims. This is called “substantiation.”
  3. Advertisements must be fair. Fairness is evaluated by checking if the ad has made or is likely to make a consumer suffer an injury that they could not reasonably escape, is in violation of public policy, or is unethical and/or unscrupulous. One ad that fits this category is the infamous Joe the Camel advertising campaign that the R. J. Reynolds Tobacco Company ran. The FTC allowed the ads to run, despite the proper claims by many non-smoking advocacy groups that the ads were unfair and made smoking appealing to children with the use of a cartoon character – Joe the Camel.

What is a Business’s Responsibility For Consumer Privacy?

One thing that consumers insist upon is respect for their privacy. Some consumers fear the loss of their privacy and do not engage in online commerce. However, the Federal Trade Commission has important guidelines and legislation for consumer privacy protection. There is a specific law for protecting children that is a federal law enforced by the FTC. This law is the Children’s Online Privacy Protection Rule that allows parents and not advertisers have control over the kind of information collected on anyone 13 years old or younger. While it is obvious that this rule applies to sites for kids, it also applies to sites that are general in nature and can be viewed by a general audience that includes kids covered.

While Internet advertising has the best-targeted audience at a lower cost than traditional advertising, it is governed by the same rules and laws that govern radio, TV, and print advertising and marketing. Keeping up with advertising laws,  making sure content creation is current, and safeguarding consumer privacy is hard to do while running a business at the same time. This is why so many companies across the United States work with Webociti  in Atlanta, Georgia. Call me,  at 678-892-7157 for more information about how we can help you with the legalities of your site.

Till Next Time,

Joe

 

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01 Dec

Posted at 08:15h in Marketing Consulting, Search Engine Optimization

Ways the Internet of Things Helps Business Marketing Become Smarter

If you are a computer user or use another device to access the Internet it is a good bet that you have heard the term the “Internet of Things” (IoT). Unless you are a bit of a nerd like I am, you might not be sure what IoT means. It’s an actual thing though and IoT means the interconnection of devices that use wireless technology to connect things (buildings, objects, animals and people) to the Internet and can share data. Each device on your network has its own unique identifier.

Examples of how consumers connect to the Internet of Things include,

  • Smart Thermostats
  • Smart Utility Meters
  • Home Alarm Systems
  • Connected Appliances
  • Connected Home Lighting

Businesses also use the Internet of Things to control inventory, help in employee recruitment and retention, monitor and report about the supply chain and much more.

One of the ways businesses use the Internet of Things is to improve their own Internet presence. Here are some of my favorite tips to raise awareness for your company and your brand.

  1. Collect and Analyze Sales Data – Accessing this data gives a company the chance to tailor your marketing message to reach your specific customer personas. Smart devices such as new credit card readers that accept newly equipped credit cards with smart chips collect data at the point of sale. Once installed there is no ongoing IT needs and data is communicated to the sales department and the marketing department where informed marketing strategies and help expand the ROI on future sales.
  2. IoT starts with data collection, but once collected it needs analysis. Collected sales data can stream data as it is collected to new, smarter customer relationship management (CRM) tools. The new system can immediately analyze customer data and give you actionable information regarding your customer/client database. IoT devices make for a faster process by giving you this information on a real-time basis.
  3. Devices that are IoT compatible are smarter than the devices they are replacing. New devices come with embedded sensors that transmit a nearly constant data stream concerning self-diagnosis. When sensors within the device (which is often part of a larger piece of equipment) senses a problem that will cause a breakdown transmit that information to the maintenance system and automatically dispatches a maintenance worker to address the problem.
  4. The Internet of Things is already setup for optimal use with social media. Do you know that 74 percent of marketers say they see a notable increase in web traffic after an investment of only six hours per week in marketing by social media? IoT equipped processes joined with social media lets marketers identify new trends and strategize the best way to use them in the marketing process.
  5. By utilizing the above factors the goal of smarter and more relevant advertising. Increasingly, devices that formerly lacked connectivity are being fitted with sensors. When possible, older devices are retrofitted with sensors.

Internet marketing is easier when harnessing the Internet of Things and many proponents of IoT in marketing believe that the logical next trend in overall advertising is the end of interruptive advertising to consumers. Instead, only prospects screened by IoT and CRM will be advertising targets, as individuals, with marketing strategies uniquely created for an individual target prospect based on advertising that meet the needs of beneficial and relevant advertising.

At Webociti, we help companies create branded connections with their customers. Our IoT experts will help you identify opportunities to become more connected and, therefore, more successful. Just complete the Request Form or Contact us to get started at 678-892-7157.

Till Next Time,

Joe

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12 Nov

Posted at 06:15h in Marketing Automation, Marketing Consulting, Search Engine Optimization

Lead Management

Building Your Own Effective Lead Management Generation Program

Is your boss asking you why your marketing generation isn’t more effective? In my experience helping many companies improve lead generation, I find that most of the time the answers are,

  1. They do not understand their buyer
  2. They lack familiarity with the buying process
  3. There does not exist a content structure for potential client communications

So, where do we start?

Know Your Buyer

In order to know who your buyer is, develop buyer personas. This should be a joint project of marketing and sales. By having both groups working together helps reduce the risk of skewed personas. When sales and marketing people share their unique perspectives about customers the end result is a more holistic view. Only use 1 to 3 personas, more and you will be muddled and your plan less effective.

When developing personas, I recommend that you determine buying groups by function and not a title. Instead of Director of Technology, use ‘technology buyer.” Instead of Chief Operating Officer, use more generic listings such as ‘office supply buyer.” These personas are used as target groups that often affect or decide the buying decision.

Define the information that helps your company nurture leads. These include items such as,

  • Role in the company
  • Personal background
  • Daily activities
  • Industry news sources
  • Challenges

Don’t panic, you are only listing information that helps your firm nourish leads, you do not need to fill the information in now.

Once you have your personas identified and your information categories fixed create a matrix. Buying groups go on the x-axis and information categories on the y-axis.

Complete the matrix by using a bulleted list. For example, if the buying group is technology and the information category is daily activity, a list might look like,

  • Send a response to emergency calls;
  • Check operational efficiency;
  • Manage vendor relationships;
  • Manage staff

Define the Purchasing Process

To begin, schedule a meeting with sales and marketing teams specifically to define the buying process.

Next, create a flowchart that identifies the decisions and steps the buyer must undertake. A good start is to ask, “What triggers a buyer to seek us for a solution?” Followed by another question such as, “what are the buyer’s next steps?” Keep asking the group follow up questions. Write the responses on a whiteboard to create an initial buying process map.

Once you have created your initial buying process map, validate it through research. Use methods like,

  • Interview prospects;
  • Interview buyers;
  • Hold focus group meetings with prospects;
  • Hold focus group meetings with buyers.

Based on your research findings revise your initial draft of the buying process.

Once the revisions are finished, check with internal stakeholders to get their thoughts; choose people from several areas including,

  • Sales;
  • Business development;
  • Marketing

Also get in touch with existing customers, use the phone or arrange for small group meetings.

Develop a Framework for Content

Once again, call a meeting with the sales and marketing staffs. (See the pattern, marketing and sales work together!)

Create a second matrix, on the x-axis list buying process stages and on the y-axis buyer personas. Use bullet points to list the answers to questions for each persona in each stage. Questions should be inquiring such as,

  1. Which questions does the buyer ask at this stage?
  2. How should we answer those questions?
  3. What is the best method or medium to answer questions?
  4. What behavior do we want to see from prospects when we answer their questions?

If you would like to learn more contact us at Our marketing team is ready to help you take your company to the next level We look forward to working with you!

Till next time

Joe Mediate

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09 Nov

Posted at 02:48h in Marketing Consulting, Social Media Marketing

Social Media to Social Business

Using social media to promote small and medium-sized businesses is a proven tactic within their Internet marketing strategy. Now, the latest trend is to transition from using social media to being a social business.

What a Social Business Is

The true definition of a social business is that of Muhammad Yunis who says it is a business with a social cause driving it. Owners and investors eventually recoup their investment but cannot take any dividend after their initial investment is paid back.

social media usage by type of media

For marketing purposes, the definition is different. According to Internet marketing Guru Cheryl Burgess it is,

“Social businesses implement social technologies, strategies and processes that span across their entire enterprise, creating and optimizing collaborative ecosystems of employees, customers, partners, suppliers, communities and stakeholders in a safe and consistent way.”

I like to think that her definition is correct but too long for busy people to thoroughly digest. My definition is,

A business with the ability to use all of its communities to make marketing more effective.

Most of us think of online communities when we think or hear about communities, but businesses’ have many other communities too. These communities include,

  • Customers
  • Prospects
  • Employees
  • Company user groups
  • Suppliers
  • Service providers
  • More

Building Communities

A question facing Internet marketing people is – How do I build an online community? And, do I need one?

Do you need one? Yes and following are five reasons why,

  1. They help protect you from Google’s ever changing algorithms. Instead of try to predicting what Google is going to do next, communities you have nurtured can weather almost any change.
  2. Online communities make your business more valuable. Since running a social business requires ongoing content updating that is also high quality content, improving services and products, and enhanced systems and processes increase the equity and value.
  3. It helps to focus your business. It takes time, effort, and money to build communities. Community building is far more than great content. Done correctly, social business through community building you must identify goals and place a solid resolve that pushes you to always do better
  4. Using a social business model helps you stand out. Once you commit to running your SMB as a social business it is likely your will also begin a process of self-discovery. The process itself guides you to learn more about yourself, what you do, why you do it, and why you love doing it. When you understand yourself and your business better it can help you stand out from your competitors with a clear and honest voice.Your focus shifts away from tools and more towards goals. Building online communities requires seamless use of tools including,
  • Social media
  • Content marketing
  • SEO
  • Email marketing
  • More

Deliver your social business content through all or several of the following,

  • Online Communities Built on Public Social Networks (i.e. Facebook, LinkedIn, etc.)
  • Public Online Communities on a Company-Owned Domain
  • Business Blogs
  • Gated or Private Online Communities
  • Public-Private Hybrid Online Communities

What tools you use is greatly determined by which types of communities you choose.

It’s obvious that there is much work that goes into developing communities around your business. Small and medium-sized businesses are often at a disadvantage as many do not have dedicated information technology staff to do the setup, launch and monitoring that makes communities thrive.

If this describes you, I can help you anywhere you are in the world. Located in Atlanta, Georgia we are among the world’s outstanding Internet marketing companies. Social Media to Social Business.
Call me at 678-892-7157.

Till next time

Joe

 

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25 Sep

Posted at 10:24h in Marketing Consulting, Search Engine Optimization

What does the Future Hold for Your SEO?

Think about it. Writing for keywords is writing to gain a high search return in user’s search results. But, if your content is not written to keep your reader’s interest, getting folks on your site is all you accomplish. Users flee sites where content is hard to find, irrelevant, or not current.

Already we have seen Google beginning with the 2012 Panda Update that began the process of making a number of changes in their search ranking algorithms with a push towards quality content and less search engine ranking (SER) rewards for using strategies to improve ranking. In addition, the recent update where Google reduced the number of local search returns from 7 to 3 makes the need for great content imperative.

Google, whether deliberately, or by unforeseen consequences of these changes, is pushing search engine optimization (SEO) in a new direction – Topics Instead of Keywords.

Google’s changes supporting high-quality content is not lost on savvy Internet Marketers, who understand that Google’s goal is not just a highlighting of specific keywords but is for the larger view that topics provide. Keywords are a bit confining while topics are broad and provide a great deal of information.

Searching by Users will Change

Google is set on searchers getting results that are more related to a user’s search intent and not the exact search term entered. Content writers should let executives, who generally give content writers a list of keywords for us to build an article or blog post from, that they instead should look at topics that interest website users and not keywords. The Future of SEO

So, while keywords are still to be part of an overall SEO plan, topics are the first concern of searchers, writers, and those executives responsible for giving assignments to content writers. Thanks to Google, Internet Marketers reliance on keywords needs to be rethought, as Google is more interested in users having an incredible search experience. To figure out the searcher’s real question, Google is using the tools offered by Search Engine Watch.

Responding to the Evolution of Search

The changes Google made and will continue to make is for the benefit of searchers. But, changes also offer content writers opportunities that start by understanding our target audience and writing content for the audience and not for SEO. The best response to how Google has evolved starting from Panda and ending with the recent changes in algorithms has always been consistent – to improve the Google user experience. In my opinion, theme based SEO is a good response.

Is the Answer Theme-Based SEO?

Theme based SEO is concerned with topics that entice users and not just stuffing keywords into content with no thought as to readability. This was the normal practice to get high search rankings and was sufficient until the early 2010s.

Theme-based SEO means focusing on content that users want with little regard for keywords. Keywords are often discretely used to support content, but they are no longer the most important item in website design and use. Figuring out what user’s want requires research – these relate to their essentials for content and include,

  • Searcher’s needs;
  • Demographics;
  • Latest trends; and
  • Other metrics

Topics open a new world to content writers for advancing your brand and business to new elevations.

Contact the experts at Webociti to learn more about what does the future hold for your SEO and how Internet Marketing can help your company.  Just call us at 678-892-7157

 

 

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21 Sep

Posted at 17:19h in Marketing Automation, Marketing Consulting, Search Engine Optimization

Webometer The Dynamic Pricing Tool.

Webometer is a cost-effective and easy to use dynamic pricing tool – able to provide inventory pricing and competitive pricing analysis in real time, so you can easily make instant inventory price adjustments that help maintain your competitive advantage. It is the ideal solution for retailers who also advertise and sell products online, and for e-tailers who carry large inventories of over 500 products.

Webometer Dynamic Pricing Engine Facts

Webometer is an innovative, intelligent inventory pricing engine that generates timely knowledge about your competitor’s pricing, especially important for

  • This is the innovative solution that meets your needs for competitive pricing information.
  • No expensive hardware purchases are required.
  • You can access the most current data and information in real time.
  • Webometer facilitates dynamic pricing and inventory control.

How It Works

Webometer replaces time-intensive personal research to determine competitive pricing, allowing you to make faster price changes and inventory decisions. Because it is cloud-based, there is no need for expensive new hardware to use Webometer; everything you need is included in our low monthly fee. Your costs are kept to a minimum, while you gain maximum benefits.

Once you sign up for Webometer, you can put it to work instantly. With this handy cloud-based product, you can quickly make adjustments to pricing and feed updates to all your online sales outlets. Webometer Dynamic Pricing Tool With Webometer, you can feed data changes to a wide variety of popular online shopping engines, including: Google Shopping, Price Grabber, & NexTag. Our e-Commerce Data Integration gives you a simple and fast way to transmit data into major platforms like Asp.net Storefront, Big Commerce, CV3 (Commerce V3), Magento, Shopify and Volusion.

Why Is This Important?

There is plenty of truth in the old adage, Time is Money. You know from experience what a huge job it is to research competition, manage your inventory and make important and timely pricing changes that enhance your sales advantage. With Webometer, you can accomplish all these time-intensive and expensive tasks in a fraction of the effort and cost.

When you use Webometer, you increase your ability to protect your cash flow and make decisions that grow your business faster. Profit margins are typically increased by retailers from 10% to 70% with this active management tool. People who shop online usually browse around to find the very best prices, deals and exceptional values before they purchase. With Webometer, you have an affordable resource to use to maintain your edge for attracting those value-seeking buyers.

Control Price Sensitivity Variations

Pricing varies according to several factors, including popularity, availability and the life cycle of your stock. New items have a different pricing strategy than older items. As you reach the end of a supply, you want to be operating with the most current data when making pricing decisions for adjusting prices. With Webometer, not only can you track the item and pricing at your competition, you can easily and quickly make automatic changes to your own pricing according to your preset rules. Webometer is an innovative solution that provides intelligent inventory pricing management in real-time.

Your retail business needs Webometer the dynamic pricing tool managing its inventory to be price competitive in the market. Contact us online or Call us at Webociti now, at 678-892-7157, and we’ll answer all your questions about Webometer.

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24 Aug

Posted at 11:57h in Marketing Consulting, Mobile Marketing, Search Engine Optimization

Important Changes In Google Local Search

It was just a few weeks ago, in early August 2015 that Google announced a major change in Google local search results. It was made very quietly and seems to have gone almost unnoticed by many in the Internet marketing industry, and DIY marketing folks.

On August 7, 2015 Google changed Local Search Engine Results from a “local pack” of 7 local businesses to only a three pack. The screenshot below only returns three businesses in Roswell, GA for the category auto repair, the map shows scores more, but you have to click on the button below the three businesses that are part of the three pack marked More Auto Repair.

Google Local Search

Look closely above; notice anything else that has changed?

If you see that addresses are no longer listed you are a winner! Or maybe a loser if you were consistently appearing in the seven pack. Now, to get your address searchers either you can click on “directions” or “website” which is found to the right of the listing.

Any other changes that you notice? Not only are addresses no longer available, neither are phone numbers appearing. This means for a searcher to call your business they have to click through to the listing or go to your website for your phone number.

There are more changes – for instance store hours are now listed, but Google+ links are removed. It is paradoxical that Google removed the G+ links as they recently announced an effort to have local businesses claim their page officially and verify it.

Another new innovation for Google is that it rolled out the smaller packs in both the United States and internationally at the same time.

In addition, business hours with both opening and closing times are now displayed in the new 3 packs.

Google also has stopped calling the reviews “Google” reviews and now the search engine simply calls them ‘reviews.’

Remember how when you scrolled over the local listings the local card for a business is revealed? Now, you can foggetaboutit! That’s over, you now must click through to the secondary local page.

Searchers will eventually learn that if you click anyplace other than a SER website they will get more local listings and a map. Each page has 20 local listings and there is no limit on how many pages a user may visit.

On mobile local search the address is gone, but a new option replaced it, a big fat ‘call’ button.

Why the Change?

For now, Google confirms the changes in Google local search but has said nothing else. Some industry analysts believe it has to do with the May 2015 incident where Google maps returned the White House as well as Howard University as racist terms. Google will not confirm or deny that this was the reason for the changes.  (Read more)

What is Next?

With the probability of a business that was in the top seven under the old system, but not in the 3 pack under the new system, the importance of great content combined with great search engine optimization, becomes more important than ever. The competition to make it into a three pack is more than intense, and many companies will engage outside specialists for Google local search optimization.

Webociti is an Atlanta based marketing firm that works with Internet marketers all across the world. Webociti specializes in Internet marketing optimization including local search optimization. Call us, at Webociti to learn more our number is 678-892-7157.

25 Jun

Posted at 12:59h in Digital Advertising, Marketing Automation, Marketing Consulting, Mobile Marketing, Search Engine Optimization, Social Media Marketing

Atlanta Marketing Companies

When it comes to marketing your business, today’s world is more competitive than ever. To stand out from everyone else, it takes hard work combined with knowledge and experience.  Whether it is a large company or a small business just starting out, developing and implementing an effective online campaign can make all the difference. Rather than take a chance on a campaign that goes nowhere, it’s always best to work with a team of experts who have the desire to take your business to the next level.  When you want the premier marketing experts in the Atlanta area, go with the team at Webociti.

Why Webociti?

Using a team of internet marketing consultants with extensive experience in business-to-business and business-to-consumer campaigns, Webociti has gained a reputation as one of the best Atlanta marketing companies. No matter the needs of your company, we at Webociti can help you get where you want to go. We specialize in many different areas of internet marketing, including:

  • Search Engine Optimization
  • Social Media Marketing
  • Website Design and Development
  • Internet Marketing Consultation

When you put your trust in us, we take the time to understand you and your business.  By knowing what goals you have for your business, we can design a campaign that puts your goods and services in front of customers and makes them want to do business with you.

Straight Talk

Many businesses have worked with other Atlanta marketing companies that may have only told them what they thought their client wanted to hear.  As a result, their marketing campaigns were not only expensive, but also ineffective.  However, here at Webociti, we take great pride in developing relationships with our clients that result in clear channels of communication.  We will give it to you straight each and every time, making sure all of us are on the same page when it comes to marketing your business.  Rather than doing things just one way, we take the best of traditional marketing methods and combine them with many of today’s newest and most effective ideas.  When we do, success is the result.

Contact Us Today

When your business needs a helping hand to gain a stronger online presence, contact us here at Webociti. Along with being one of the premier Atlanta marketing companies when it comes to online marketing, we are also known for our commitment to our clients and their customers. Contact us today by calling 678-892-7157, and we can start building a partnership with you and your business that will leave your competitors far behind.

24 Jun

Posted at 08:53h in Digital Advertising, Marketing Consulting, Search Engine Optimization

Did you know that 60% of small businesses struggle to generate online traffic and leads? Your company has built a list of hundreds or thousands of customers and potential customers. You’ve worked hard to grow your customer base, but now your online growth has stalled. Despite efforts to optimize SEO and create content, your website traffic and in-store visits remain unchanged. Your own success proves that Internet marketing works, but you’ve reached the limits of your skills. Perhaps it’s time to get help from an Internet Marketing professional?

Signs and Symptoms That Your Website Needs Professional Help

When Was the Last Time You Updated Your Site?

Keeping your website filled with fresh information and product updates is essential to attract new and returning visitors. Most experts recommend updating your website at least once a quarter to stay competitive. This includes adding new content, refreshing outdated information, and ensuring all technical aspects, like page speed and mobile responsiveness, are optimized. If you can’t remember the last time you updated your site, it’s time to consider help from an Internet Marketing professional.

Quick Tip: A fresh, regularly updated website signals to search engines that your site is active and relevant, boosting your visibility online. Learn more about this in our SEO Strategies Guide.

Does Your Website Reflect Your Brand?

Your website is often the first impression potential customers have of your business. Outdated design, slow load times, or poor mobile optimization can turn visitors away. A professional Internet marketing team can give your site a modern, user-friendly makeover that aligns with your brand identity.

The Rules of SEO

Statistics show that 75% of users never scroll past the first page of search results. Without expert help, your website may be missing out on valuable traffic. Did you know that search engines prioritize content quality, relevance, and user experience when ranking sites? Pro Tip: Focus on these elements to improve your rankings.

For more SEO insights, check out Moz’s Beginner’s Guide to SEO, a trusted resource for understanding the fundamentals of search engine optimization.

Pay Per Click

Pay-per-click (PPC) advertising can drive targeted traffic to your site, but it’s not just about clicks. Are those clicks converting into sales, or are visitors leaving without engaging? If you’re unsure, it’s time to work with an Internet marketing professional who can optimize your PPC campaigns for better results.

The average ROI for PPC is $2 for every $1 spent, but without proper management, your campaigns could be wasting money rather than generating leads. Quick Tip: Monitor your ad performance regularly to ensure maximum efficiency.

Are You Retargeting? Do You Even Know What It Is?

Retargeting helps you reconnect with visitors who’ve already shown interest in your site.

  • What is Retargeting? Retargeting uses display networks and banner ads to ensure your advertising dollars target users who’ve previously engaged with your content.
  • How It Works: Retargeting involves placing pixels on your website to track visitors. This data enables you to serve ads to these users as they browse other sites, reminding them of your business.
  • Why It Matters: Retargeting has a high return on investment (ROI) because it focuses on warm leads who are already familiar with your brand.

However, retargeting requires careful planning and technical setup. It’s a strategy best managed with the help of an Internet marketing professional.

Retargeting Success Story

One of our clients, a regional e-commerce business, saw a 50% increase in conversions within three months of implementing a professional retargeting strategy. By focusing on past visitors who abandoned their shopping carts, we delivered personalized ads that encouraged them to complete their purchases. This targeted approach turned lost opportunities into loyal customers and significantly boosted their revenue.

Speaking of ROI, Do You Know Yours?

Understanding your ROI on Internet marketing is critical. Tools like Google Analytics can provide insights into traffic, leads, and conversions, but interpreting these reports requires expertise. Do you know your cost per customer acquisition? Are you tracking the effectiveness of your retention efforts? If not, it’s time to call a professional Internet marketing company.

Did You Know? Only 39% of marketers say they are successful at measuring their ROI. Don’t let your business fall into the majority that struggles to quantify success.

Your Search Engine Results Are Lower Than Expected

Properly done, search-engine advertising is one of the most cost-effective ways to find new prospects. Managing paid search campaigns requires time, skill, and regular adjustments. If your website isn’t ranking on the first page of local search results, even with minimal competition, an Internet marketing professional can help you turn things around.

Social Media Marketing: Are You Missing Out?

Social media is a powerful tool for reaching new customers and building relationships with your audience. Platforms like Facebook, Instagram, and LinkedIn offer targeted advertising options that can deliver impressive results when managed by professionals. For example, one of our clients increased their social media engagement by 150% within six months by leveraging a tailored posting schedule and targeted ad campaigns designed by our team. If your social media presence is inconsistent or ineffective, it’s time to seek help.

Quick Tip: Consistency is key—posting regularly and engaging with your audience can significantly improve your social media performance.

Contact Webociti

Professional help doesn’t have to be local help. Webociti is a professional Internet marketing firm with an international reach. Visit our website or call us at 678-892-7157 for affordable and expert help. While we are based in Atlanta, Georgia, we can work with you remotely via phone, video, or email to achieve your marketing goals.

Free Consultation Offer

Take the first step toward transforming your online presence. Contact Webociti today for a free consultation and let us help you achieve your marketing goals. Sign up before January 15, 2025 to receive a special bonus! Don’t let marketing challenges hold your business back—get professional help now!