06 Jul The Difference Between SEM and PPC Advertising
What is the difference between SEM and PPC when it comes to online marketing? The answer may surprise you. Here's what you need to know to get the most out of your online marketing dollars....
What is the difference between SEM and PPC when it comes to online marketing? The answer may surprise you. Here's what you need to know to get the most out of your online marketing dollars....
Online reviews have become increasingly influential in determining restaurants’ success. In fact, as many as 92% of customers read online reviews before dining in a restaurant. To stay relevant, restaurants must consider how online reviews are impacting their customer base and overall revenue. The world...
To say that the last six weeks has been devastating for restaurant owners would be an understatement. From the nightmarish landscape of having to close indoor dining locations to the sudden drop-off in diners, restaurant owners and managers from around the country are struggling to...
Performance Marketing Program Magnifies Your ROI Marketing failures -- pricing errors, business models, lack of understanding of customers -- make up 6 of the top 10 reasons that businesses fail. Business success is often attributed to marketing factors as well: disruption, reach, product mix and market. Webociti's new...
Email is the One Marketing Strategy You Can't Afford to Ignore You have probably heard the statistics: millions of businesses are using e-mail marketing and it is incredibly difficult to gain attention in people's overcrowded inboxes. If you're waiting around to be picked up with the...
Digital Marketing – it is astounding that two words can carry so much information. People in charge of brand marketing, whether for a retail branded store (e.g. Macy’s) or for a manufacturer’s site (think Goodyear tires) are involving more of their marketing budget into digital...
SEO and Content Go Hand-in-Hand Some on the periphery of online marketing have declared that search engine optimization (SEO) is dead and that content is king. In my opinion, these folks are dead wrong. SEO and content marketing are made for each other. Neither works well on...
Marketing Funnel Most of the time, my suggestions, and solutions for improving marketing and sales deals with keeping your customers happy and how using Digital Marketing, SEO and content can move prospects through the marketing funnel and finally make the sale. Of course, your company gains from...
Real Estate Marketing Trends Real Estate marketing changed forever as newspaper advertising shifted to websites and the internet. The availability of multiple listing services gives most real estate firms an equal footing when it comes to having access to homes for sale. But, an equal footing...
One of the best things about internet marketing and advertising is that even if a person is running their business from their garage, they can market and advertise around the world. But with that powerful advantage comes a lot of responsibility. So, my post this...