06 Jul The Difference Between SEM and PPC Advertising
What is the difference between SEM and PPC when it comes to online marketing? The answer may surprise you. Here's what you need to know to get the most out of your online marketing dollars....
11 Feb The Benefits of Using Paid Advertising Online
Benefits of Using Paid Advertising Online When it comes to marketing, there is no substitute for paid advertising online. Its benefits are robust, and will get results that most other methods cannot do. Whether your company is using paid advertising online at Google or on other search...
15 Apr Pay Per Click Advertising
How Does It Work and Why Should I Use It? As a business owner or marketing manager, do you have difficulty driving new traffic to your website and converting leads into sales? The vastness of the online marketplace means that many forms of digital advertising get...
13 Feb Digital Advertising 101
Digital Advertising 101 What you need to know for modern advertising As of 2014, an estimated 86.75 percent of the population of the United States used the internet. Digital advertising gives companies the tools they need to reach these potential customers and share their brand. As...