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How to Do Keyword Research

How to Do Keyword Research (The Right Way)

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Keyword research is the foundation of every successful SEO strategy. While search engine algorithms have evolved, keywords still play a vital role in helping people discover your content. But how we research and use them has changed — and doing it wrong can hurt your rankings.

Here’s how to do it right.

What Is Keyword Research?

Keyword research is the process of identifying the words and phrases your ideal audience types into search engines like Google, Bing, or Yahoo when they’re looking for information, products, or services. These keywords give insight into what your customers want — and how to show up when they go looking.

  • Search volume – how often a keyword is searched
  • Competition level – how hard it is to rank for that keyword
  • Related terms – variations and long-tail opportunities

Common Keyword Research Mistakes

If you’re new to SEO, it’s easy to make missteps that limit your results. Here are three common mistakes:

  • Only researching once: SEO is dynamic. Keyword lists should be updated regularly.
  • Choosing keywords that are too broad: Generic terms are hard to rank for and unlikely to convert.
  • Ignoring long-tail keywords: Longer, specific phrases drive more qualified traffic and convert better.

Example: Instead of targeting “comforter,” use “hypoallergenic king-size comforter under $100.”

Long-tail keywords are not only more targeted — they’re also cheaper in paid campaigns and easier to rank for organically.

Step-by-Step: How to Do Keyword Research

1. Start with Brainstorming

Make a list of terms your customers might use to find your business. Think like a buyer:

  • What questions are they asking?
  • What location modifiers (like “Atlanta” or “near me”) might they add?
  • What pain points or product types are they searching for?

Include phrases like: “How to…”, “Affordable…”, “Best [product] in [city]”

2. Use a Keyword Research Tool

Use tools like:

These reveal keyword volume, competition, and variations to consider.

3. Analyze Search Intent

Not all keywords are equal. Ask yourself: Is the user looking to buy, learn, or compare? Choose keywords that align with your content goals.

4. Focus on Relevance and Value

Use keywords that accurately reflect your content. Misleading terms won’t convert and can increase bounce rate. Relevance is key.

5. Monitor and Refine Regularly

Keyword research should be ongoing. Update your list monthly or quarterly based on trends and performance. Remove underperformers, find new opportunities, and continue to optimize.

Bonus Tip: Use a Thesaurus for Variation

Thesaurus.com is a quick way to expand your keyword list with synonyms and variations. This prevents overuse and keeps your content fresh.

Need Help with SEO Keyword Research?

Doing keyword research the right way takes time, strategy, and the right tools. If you’re ready to improve your rankings, check out our SEO services or contact Webociti today.

📞 Call us at 678-892-7157 or visit our contact page to get started.