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Best Practices for Mobile Marketers in 2015

Best Practices for Mobile Marketers in 2015 and Beyond

Many people incorrectly assume that just by virtue of having a mobile marketing campaign, they’re already doing everything that they need to succeed in a digital environment. This may have been accurate five years ago, but in 2015 and beyond it couldn’t be farther from the truth. If you want to achieve the highest level of success on the Internet, you’ll need to make sure that you’re always keeping a few key things in mind.

E-mail Formatting

This is called responsive design and refers to the idea that you need to make your emails responsive to the device that they’re being read on, similar to the steps that you would take with your website. This makes sure that they’re always capable of being read properly on a mobile device, regardless of what device that actually is. As a result, you

Mobile Marketing Hands

Hands for Mobile Marketing

need to make sure you’re following certain formatting rules like the use of short headers, large text, larger buttons and a single column layout. Short headers will help make sure that ideas really stand out on a mobile device. Large text is easily read on a device with a small screen size, while large buttons are significantly easier to tap with your finger. A single column layout will help make sure that no formatting is lost due to mobile e-mail applications.

List Your Business in the Right Places

Another way to achieve success in mobile marketing has to do not just with listing your business online, but listing it in the right places. Search engines like Google and Bing  naturally give precedent to their own services. A business listed on Google Places will always return higher in the search results than a business with just a mobile landing page, even if that landing page is literally the best that’s ever been designed. This is just the way the world works in 2015.

As a result, you need to list your business with certain mobile-friendly sites and services to help make sure you’re seeing the penetration levels you’re after. Don’t neglect sites like Google Places, Bing Places, Yelp, Yahoo! Local and more for the best possible results.

Utilize All Available Communication Channels

One of the great things about mobile devices is that they have a large number of different communications channels built right in. This allows users to receive messages directly from your business on their own terms. The thing that you need to keep in mind, however, is that you should utilizing all of these channels equally – don’t neglect one in favor of another or you risk alienating a huge portion of your audience that may prefer that method.

Don’t just utilize e-mail marketing, for example. Also focus on social networking, SMS text messaging and even “Push” notifications to help connect with your target audience in the most organic way possible.