05 Jun Benefits of Social Media Marketing
Benefits of Social Media Marketing.
Consumers spend more of their time online and on social media sites, so marketing through social media is a way you can reach them. While it’s important to have various marketing strategies to meet your goals, don’t overlook the benefits of social media marketing as one of the main ways to reach your target audience. Here are some of the reasons why your company should market through social media.
Free or Inexpensive Marketing
One of the main benefits of social media marketing is that it provides free or inexpensive marketing. You can do basic marketing for free through social media by simply starting an account and consistently interacting with your audience. Then, you have the option for paid marketing, which is still inexpensive compared to other forms of marketing, such as television ads, print ads and internet marketing campaigns.
An article on Social Media Explorer gives some tips on inexpensive ways to use your social media account. These include asking your employees to share your messages with their networks and using free tools like Hootsuite to manage your accounts. Not all social media marketing is free, but you can try inexpensive methods like creating shareable graphics through 99designs.
An Effective Way to Get Your Message Out There
People are using social media in droves, so marketing with social media targets your audience where they are spending a bulk of their time. Emily Adler explains in an article on Business Insider that 1.2 billion people actively use Facebook every month and that people go on social media more than they do anything else online. By marketing through social media, you can reach a large audience and spread your message. And this type of marketing allows you to gain continuous exposure over the course of time.
Reach a Target Audience and Track Results
Social media makes it easy to target a certain demographic. You can connect with people through groups built around a common interest on Google+ and through LinkedIn groups. Your message is connected to similar messages through hashtags across various social media sites. And some sites, such as Facebook, allow you to market to their users, matching you with people based on their patterns and interests.
Social media platforms also provide ways to track which methods are gaining results. If you can’t track directly through the site, you can utilize other services that are designed specifically to track your various social media accounts, such as Back Tweets.
Effective for Established or New Businesses
If you have a new company or you’re looking to expand the reach of your business, social media can help you gain brand recognition. In an article on Forbes, Stephanie Chandler explains that social media helps your company create the face you want to show to your audience, including your values and what you have to offer your audience that differs from your competition.
By the same token, social media can reconnect an established company with their customers or help them find new ones. It can refresh the company’s marketing strategy and make customers interested again.