25 Feb Real Estate Marketing Trends Get Your Agency Noticed

Posted at 05:19h in Digital Advertising, Marketing Consulting, Search Engine Optimization, Social Media Marketing

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Real Estate Marketing Trends Real Estate marketing changed forever as newspaper advertising shifted to websites and the internet. The availability of multiple listing services gives most real estate firms an equal footing when it comes to having access to homes for sale. But, an equal footing...

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06 Feb The Proper Legal Way to Market and Advertise Your Business Online

Posted at 04:56h in Digital Advertising, Marketing Consulting, Search Engine Optimization, Social Media Marketing

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One of the best things about internet marketing and advertising is that even if a person is running their business from their garage, they can market and advertise around the world. But with that powerful advantage comes a lot of responsibility. So, my post this...

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06 Sep How Disruptive Marketing May Help Your Conversion Rate

Posted at 05:08h in Marketing Consulting, Search Engine Optimization, Social Media Marketing

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Disruptive marketing is more of a movement than a marketing strategy. Today, most companies continue using traditional marketing methods, but, they also are beginning to allocate more dollars for internet marketing than ever before. This does not signal an increase in marketing spend as...

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26 Jul Yes! You Can Afford an Online Marketing Program

Posted at 04:55h in Digital Advertising, Marketing Consulting, Search Engine Optimization, Social Media Marketing

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The purpose of advertising is to interest consumers and customers in the goods or services you sell in an efficient and effective way. Internet advertising, both free and paid, is the most efficient advertising you can find....

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11 Jul Crappy Content Can Cause Chaos for Your Website

Posted at 12:20h in Marketing Consulting, Search Engine Optimization

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Keep Chaos Away from Your Content and Website. For many businesses, its website is the first time a potential customer comes into contact with the business. As you already know, more and more folks begin their shopping trip with a visit to the web. People searching...

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06 Jun Are You an Online Advertising and Marketing Criminal?

Posted at 11:29h in Digital Advertising, Marketing Consulting, Mobile Marketing, Search Engine Optimization, Social Media Marketing, Website Design and Development

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Your Internet Marketing Can Land You In a Cell Like This One. If you run your business as a sole proprietorship and are planning to market using the Internet, speak to your lawyer. Ask him if he agrees that once you start a marketing campaign, you...

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06 May How and Why Videos Increase Conversion Rates

Posted at 09:02h in Search Engine Optimization, Social Media Marketing

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How and Why Videos Increase Conversion Rates Have you heard the old saying that a picture is worth a thousand words? That got me thinking about the worth of videos on your website. The conversion rate for websites that have informational videos about its products and...

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08 Dec Essentials for Online Advertising

Posted at 08:15h in Digital Advertising, Search Engine Optimization

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Essentials for Online Advertising AIDA is Essential to Internet Marketing Internet copywriters often use a formula known as AIDA. This acronym stands for, Attention Interest Desire Action My post today takes a look at AIDA as an Internet Marketing Tool. Attention Ads are useless unless they grab an Internet user’s...

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04 Dec Not Mobile Optimized? – You Lose the Race for Local Searchers

Posted at 10:00h in Mobile Marketing, Search Engine Optimization

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From time to time I have written here about the importance of optimization of your site for mobile device users. If I haven’t convinced you that you need to be mobile optimized, take a look at the following stats. On May 15, 2015, Google announced...

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01 Dec Ways the Internet of Things Helps Business Marketing Become Smarter

Posted at 08:15h in Marketing Consulting, Search Engine Optimization

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Ways the Internet of Things Helps Business Marketing Become Smarter If you are a computer user or use another device to access the Internet it is a good bet that you have heard the term the “Internet of Things” (IoT). Unless you are a bit of...

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