24 Mar 4 Ways to Maximize Your Mobile Marketing Efforts
4 Ways to Maximize Your Mobile Marketing Efforts
Mobile marketing is one of the most important tools that businesses have access to today, especially when it comes to engaging with their target audience in new and meaningful ways. The benefits are clear: you no longer have to wait for your customer to get home in order to read that important e-mail you sent or to view your website or Facebook post for the latest information on your business. You have access to them 24 hours a day, seven days a week thanks to a device that they carry with them at all times: their smartphones.
Unfortunately, mobile marketing is also one of the primary tools that many businesses fail to utilize properly. If you want to maximize your mobile marketing efforts today, there are a few important factors to consider.
Leverage Your Location By Utilizing Contact Information
On any piece of mobile marketing that you send out into the world, it should always include a few key things about your business’ location. It isn’t enough to just put your address, for example. You should be putting a hyperlink to that address that will redirect the user to their maps app so that they can easily get directions to your business in a matter of seconds. You also need to be including your phone number on all correspondence and don’t forget to add the GPS location information.
Local, Local, Local
One of the most important concepts to wrap your head around in today’s mobile marketing environment is one of hyper localization. Keep in mind that the cell phones your customers are carrying around with them all day probably have GPS chips inside. This means that not only does the phone always know where the customer is and where they’re headed but you do, too.
As a result, you should be doing things like sending customers coupons, discounts and other promotions whenever they get within a certain distance of your store. Studies have shown that customers don’t usually leave a 10 mile radius from their homes when it comes time to do some shopping. If you can utilize that area to your advantage through the right type of mobile marketing, you could instantly see a big uptick in foot traffic at the same time.
Focus on the Mobile Experience
It’s one thing to have a mobile marketing channel that looks great. It’s another thing entirely to have a channel that is legitimately enjoyable to use. If you’ve designed a mobile app for your business, for example, you can’t just focus on user interface. User experience (UX) needs to be at the forefront of your mind. If your app is taking longer than two seconds to load or features buttons that are too small to tap on a smartphone, for example, all of these elements are severely detracting from the user experience – even if the app itself technically “works.”
Align Your Mobile Strategy With the Rest of Your Marketing
Finally, it’s important to remember that mobile marketing isn’t designed to replace the rest of your marketing channels like your print – it’s designed to supplement them. You need to make sure that you’re aligning your strategies so that the mobile experience you’re offering makes sense within your existing brand. If you’re still sending out direct mail marketing through the post office, for example, include QR codes, URLs and other digital elements to help make all channels feel like they’re part of one cohesive whole. Failure to do so could be detrimental to your brand’s image.