Social Media Marketing Insights & Strategies

Social media marketing is about more than posting content — it’s about building
visibility, engagement, and trust with the right audience.

This collection of social media marketing insights explores content strategy,
platform selection, audience targeting, and performance measurement. Each
article focuses on how businesses can use social platforms to support brand
growth, lead generation, and long-term engagement.

If you’re looking to strengthen your social presence or improve results from
social channels, explore the articles below or learn more about our

Social Media Marketing Services
.

06 Feb

Posted at 04:56h in Digital Advertising, Marketing Consulting, Search Engine Optimization, Social Media Marketing

One of the best things about internet marketing and advertising is that even if a person is running their business from their garage, they can market and advertise around the world. But with that powerful advantage comes a lot of responsibility. So, my post this time talks about “best practices for internet marketing and advertising” and the Legal Way to Market and Advertise.
Legal Way to Market and Advertise

Failure to adopt these practices can lead to serious fines from the Federal Trade Commission (FTC). Following is a synopsis of the FTC regulations and rules that make your adoption of best practices vital to your business’s growth and financial security.

Rules to Advertise and Market Your Business on the Internet

The purpose of the FTC is to protect the consumer and promote competition. Above all else, your advertising and marketing online must always be truthful and all claims your company makes online must be substantiated. So, what exactly does this mean?

1.    If the intent or effect of your marketing and advertising is consumer deception, you automatically fail any test of best practices for your company’s messaging.

2.    What is consumer deception? It is any practice that misleads consumers and has an affect on the consumers’ purchasing decisions about a product or service. Your claims may be thought as deceitful if you leave out important information about your product or service, or claims, as mentioned earlier cannot be substantiated.

3.    All disclaimers and disclosures should be easy to read and understand.

4.    Product demonstrations, such as a video online, must show how your product performs under ordinary use.

5.    Your company must honor any refund promises that it made in its advertising.

6.    Children present special needs for advertising and marketing online as they may be unable to evaluate the claims you make in your advertising. In fact, the Council of Better Business Bureaus has a special unit known as the Children’s Advertising Review Unit, known by most by its acronym CARU. For those of you who advertise to children, they have developed special guidelines for advertising to children.

The above list is what you need to make your customers and potential customers trust your brand – be it a store, a product, or a service. The last holiday season saw tremendous growth in online buying, so both the number of consumers online and the number of advertisers and marketers online continues spiraling upwards. The FTC has made it clear that the same rules and regulations that cover advertisers and marketers in print, on television, or on the radio will be applied to the internet marketing space.

Webociti is your one stop for all your internet marketing and advertising needs. Call my office today to find out how we provide our clients with responsible, legal, and effective online marketing and advertising the legal way to market and advertise. Call today 678-892-7157 or use our online contact form.

Until next time,

Joe

06 Sep

Posted at 05:08h in Marketing Consulting, Search Engine Optimization, Social Media Marketing

Disruptive marketing is more of a movement than a marketing strategy. Today, most companies continue using traditional marketing methods, but, they also are beginning to allocate more dollars for internet marketing than ever before. Disruptive Marketing This does not signal an increase in marketing spend as much as it shows companies becoming educated to the benefits of online marketing.

How Disruptive Marketing May Help Your Conversion Rate

Disruptive marketing is a solution to consumers increasing deafness and/or blindness to routine kinds of marketing messages. Marketing departments using disruptive marketing techniques to challenge the conventional thinking in a market that already exists or create a new market using disruptive techniques.

You may think this sounds like gibberish, so let’s discuss market disruption in more depth.

Market Disruption Comes in Two Types

The two most common forms of marketing disruption are New-Market Disruption and Low-End Market Disruption.

New-Market Disruption

This type of marketing targets customers whose needs have not been matched to the services and products of existing companies. A notable example of this is Apple iTunes store. Before there was the iTunes Store, consumers could not buy or legally download one or two songs from an album, they had to buy the entire CD. After Apple launched the iPod, the demand for downloadable music expanded.

But, users would not pay for entire albums when all they wanted was a single or two from the album. Enter the iTunes store where it became possible to do just that, disrupting all other channels of music downloads, by serving this unmet need of iPod customers.

Low-End Disruption

Low-end disruption targets consumers who don’t want or need all the features demanded by buyers at the high-end of a particular market. One example is the manner in which desktop personal computers replaced the mainframe computer. In turn, the desktop computer is being challenged by the laptop computer, which also is undergoing disruptive changes with detachable keyboards and the ability to draw and write on computer screens.

When laptops first came on the computing scene they were less powerful than desktops and had fewer features. People wanted mobility and were willing to sacrifice some features (speed and memory in this case) to get it. Today, laptops are more powerful than ever and continue to make inroads into sales of desktop PCs.

Disruption & Internet Marketing

Desktop PCs and notebooks have a large number of users who installed ad blockers on their computers and laptops. This makes the use of disruptive marketing more of a necessity as some routinely paid internet advertising will be coopted by an ad blocking program. I think that content marketing used on social media and your blogs and sites will be of huge importance as ad blockers will not filter out the content containing your marketing message.

One of the great things about postings on social media is that you can mix new material created by you or by a ghost writer for you with relevant content from other blogs and sites – just be certain to give credit when reusing other people’s content.

Brief Examples of Disruptive Advertising

Disruptive online advertising can be used effectively if:

  1. Your company takes a stand on an issue and fights for it – a great example is when a company contributes to a cause such as Cancer research and promotes the cause on their own sites with social media links.
  2. Be a little outrageous – one example is an advertising plan used by Nissan Motors in cooperation with Amazon. 100 Nissan Versa Note cars were sold online by Nissan on the Amazon site. The Nissan Versa Note page was set up to mimic the regular Amazon pages
  3. Meet changing needs – do you recall the digital camera that was point and shoot? It was all the rage until technology caught up. Today a digital camera for professionals means a digital SLR compact that has all the bells and whistles of a regular professional grade film camera. Everyone else prefers the camera in our smartphone. Point and shoot digital cameras are pretty much extinct. So, if you used to sell accessories for digital cameras, now you need to continue your accessory sales to pros, but also sell smartphone cases to the hordes of potential customers across the nation or across the globe.

Need help with your marketing give us a call at 678-892-7157 or contact us, we can put a strategy together for you that will help grow your business.

Until next time,

Joe

26 Jul

Posted at 04:55h in Digital Advertising, Marketing Consulting, Search Engine Optimization, Social Media Marketing

Affordable Online Marketing Program for Small Businesses

In this post: Discover how an affordable online marketing program can help small businesses grow—even on a shoestring budget. Learn where to start, what tools to use, and how to scale.

Webociti Has Solutions if This Is Your Marketing Budget

affordable online marketing program for small businesses

Yes! You Can Afford an Online Marketing Program

Startups and small or medium-sized businesses know they have to advertise if they want to grow—but many hold back, assuming marketing is too expensive. The truth is, an affordable online marketing program can be launched without breaking the bank.

Online advertising—both paid and organic—is one of the most efficient ways to generate awareness, drive engagement, and grow your brand. Even large brands have shifted from traditional advertising toward digital channels because of the measurable return on investment.

To get started, you’ll need a website. While you can use a free template, these often lack originality and polish. A better option? Work with a team like Webociti to create a professional, responsive, and unique website that works on every device and supports your business goals.

What Comes Next?

When we talk about online marketing, we’re referring to a smart mix of content creation, SEO, and low-cost digital ads. Once you establish credibility, you may be able to reduce paid spend and lean more on organic growth. But to start, combining pay-per-click (PPC) ads with strong content marketing is a powerful foundation.

Still wondering whether content marketing is worth it? Check out this guide from the Content Marketing Institute on what content marketing really is and why it matters for small businesses.

Paid Advertising

Google Ads is one of the best platforms for small business PPC. When set up properly, your ad appears next to relevant searches—meaning your business is found by people who are already looking for what you offer.

Before you launch, use the Google Keyword Planner to identify high-intent keywords and stay within budget. If this feels overwhelming, we can help you get started.

Content Advertising

Content builds trust, educates your audience, and drives conversions. Your options include:

  1. Writing it yourself
  2. Hiring a freelancer or agency like Webociti
  3. Curating (and crediting) quality articles that are relevant to your audience

Just remember: if you’re curating someone else’s work, always credit the source. Plagiarism is not only unethical—it can damage your brand and even lead to legal trouble.

Build Your Social Presence

Once your content is created, share it on platforms like Facebook, LinkedIn, and Etsy (if applicable to your products). These channels give your content a second life and help build audience relationships.

That said, content and social media require consistency. If you don’t have the time or internal resources, Webociti can manage your program and drive results for you.

Need Help Getting Started?

Digital marketing doesn’t have to be expensive to be effective. Whether you’re starting from scratch or trying to stretch a limited budget, Webociti offers smart, affordable online marketing programs that work.

Call us at 678-892-7157 or schedule your free consultation below.


📞 Let’s Get Started

Until next time,
Joe

06 Jun

Posted at 11:29h in Digital Advertising, Marketing Consulting, Mobile Marketing, Search Engine Optimization, Social Media Marketing, Website Design and Development

Your Internet Marketing Can Land You In a Cell Like This One.

If you run your business as a sole proprietorship and are planning to market using the Internet, speak to your lawyer. Ask him if he agrees that once you start a marketing campaign, you should change the form of your business from a sole proprietorship to a Limited Liability Corporation (LLC). Doing this means that your business, but not you, can be held responsible for any misfortunes with your Internet marketing that leads to a lawsuit – in other words, an LLC lowers your personal liability risks. Jail Cell

Internet marketers have to understand that there are legal boundaries for Internet marketing and advertising, often under Federal Agencies such as the Federal Trade Commission (FTC).

As an Internet marketing firm, Webociti keeps abreast of regulations governing Internet marketing and advertising.

What Kinds of Things Does the FTC Regulate?

All kinds of things and following are information about FTC enforcement.

Fake Reviews

New businesses have little or no track record for ratings or testimonials, leading those new to Internet marketing to buy made up reviews of their company and its goods or services.

Is this practice legal? Not according to the FTC. In past cases, judges hearing cases related to fake reviews said they are “false and misleading.”  The FTC has successfully sued businesses that bought fake reviews as violators of the Federal Trade Commission Act – so far no one has gone to jail and a jail term for buying fake reviews is unlikely.

What Laws Govern Online Marketing and Advertising

The same consumer protection laws that are used for brick and mortar stores apply to businesses that use the Internet for marketing, advertising, and sales. This puts into play the FTC Act’s ban on “unfair and deceptive practices” into play as it applies to Internet marketing.  A summary of the FTC’s regulations for Internet marketing include,

Advertising, including those found on company websites and how a company uses social media must conform to the following three principles of advertising law,

  1. Advertising must not be misleading or untrue
  2. Advertisers must have evidence to back up product claims. This is called “substantiation.”
  3. Advertisements must be fair. Fairness is evaluated by checking if the ad has made or is likely to make a consumer suffer an injury that they could not reasonably escape, is in violation of public policy, or is unethical and/or unscrupulous. One ad that fits this category is the infamous Joe the Camel advertising campaign that the R. J. Reynolds Tobacco Company ran. The FTC allowed the ads to run, despite the proper claims by many non-smoking advocacy groups that the ads were unfair and made smoking appealing to children with the use of a cartoon character – Joe the Camel.

What is a Business’s Responsibility For Consumer Privacy?

One thing that consumers insist upon is respect for their privacy. Some consumers fear the loss of their privacy and do not engage in online commerce. However, the Federal Trade Commission has important guidelines and legislation for consumer privacy protection. There is a specific law for protecting children that is a federal law enforced by the FTC. This law is the Children’s Online Privacy Protection Rule that allows parents and not advertisers have control over the kind of information collected on anyone 13 years old or younger. While it is obvious that this rule applies to sites for kids, it also applies to sites that are general in nature and can be viewed by a general audience that includes kids covered.

While Internet advertising has the best-targeted audience at a lower cost than traditional advertising, it is governed by the same rules and laws that govern radio, TV, and print advertising and marketing. Keeping up with advertising laws,  making sure content creation is current, and safeguarding consumer privacy is hard to do while running a business at the same time. This is why so many companies across the United States work with Webociti  in Atlanta, Georgia. Call me,  at 678-892-7157 for more information about how we can help you with the legalities of your site.

Till Next Time,

Joe

 

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06 May

Posted at 09:02h in Search Engine Optimization, Social Media Marketing

How and Why Videos Increase Conversion Rates

Have you heard the old saying that a picture is worth a thousand words? That got me thinking about the worth of videos on your website. The conversion rate for websites that have informational videos about its products and services see sales increased for products with video soar by 144 percent. At the same time, Average Order Values rise for retailers using product videos.

Facebook recently reported that 100 million hours of video are watched on their platform every day.

One reason this happens is that people prefer a video to reading. How often do you have the time and patience to read the entire New York Times – not so much I bet. But watching the news on television or on an online video is something that better fits your routine.

For sites seeking to engage and convert Do-it-Yourself types, product videos work great, and if coupled with an instructional video, that works
even better.

Video Benefits

Videos are an ideal medium for your landing page(s) as video:

  • Increases the length of time people stay on your landing page allowing more time for your brand messaging to be absorbed by visitors;

Product Video

  • When company officers or employees are featured in website videos the trust factor rises astronomically; and
  • As noted earlier, most people prefer videos to reading. A survey shows that 7 of every 10 millennials watch a video online when shopping online.

According to AOL Platforms 2015, 50 percent of advertisers are shifting budgets from TV advertising to digital video.

Essentials of Effective Videos

Most experts in video advertising, including myself, agree that using the auto play feature is not an ideal method for having your video watched. Compelling copy is needed to get the visitor to press the play button. Auto play is annoying and many people just leave the site – no one likes to give up control, and auto play does just that.

Videos Increase Conversion Rates

  • Make sure your video includes a call to action (CTA). The CTA can be at the beginning, end, or interspersed within the video message at tactical times.
  • Use visual cues such as a finger pointing to the button for visitors to complete the conversion.
  • While YouTube is a wildly successful site, I believe you and your company do better when you host your videos on a video gallery site created and maintained by your company, there is less noise when you host videos yourself than putting it up on YouTube. Also, many YouTube videos are done by amateurs making the site less professional than your own.
  • Keep videos concise – cut long introductions and edit for unneeded information. Following a study of research surveys, LIVECLICKER, an email marketing company claims that 30 seconds is the best length for a product video, except for high-end luxury products or products and services that are difficult to explain.

Setting up and keeping up with using video for online marketing is often hard for retailers as it is far out of your wheelhouse.

But Webociti, located in Atlanta, Georgia, with clients throughout North America can do it for you at a surprisingly affordable price. Call now to get started. The number is 678-892-7157. We will gladly give you a free consultation and a no obligation price quote.  See how Videos Increase Conversion Rates.

Till next time,
Joe

 

 

 

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09 Nov

Posted at 02:48h in Marketing Consulting, Social Media Marketing

Social Media to Social Business

Using social media to promote small and medium-sized businesses is a proven tactic within their Internet marketing strategy. Now, the latest trend is to transition from using social media to being a social business.

What a Social Business Is

The true definition of a social business is that of Muhammad Yunis who says it is a business with a social cause driving it. Owners and investors eventually recoup their investment but cannot take any dividend after their initial investment is paid back.

social media usage by type of media

For marketing purposes, the definition is different. According to Internet marketing Guru Cheryl Burgess it is,

“Social businesses implement social technologies, strategies and processes that span across their entire enterprise, creating and optimizing collaborative ecosystems of employees, customers, partners, suppliers, communities and stakeholders in a safe and consistent way.”

I like to think that her definition is correct but too long for busy people to thoroughly digest. My definition is,

A business with the ability to use all of its communities to make marketing more effective.

Most of us think of online communities when we think or hear about communities, but businesses’ have many other communities too. These communities include,

  • Customers
  • Prospects
  • Employees
  • Company user groups
  • Suppliers
  • Service providers
  • More

Building Communities

A question facing Internet marketing people is – How do I build an online community? And, do I need one?

Do you need one? Yes and following are five reasons why,

  1. They help protect you from Google’s ever changing algorithms. Instead of try to predicting what Google is going to do next, communities you have nurtured can weather almost any change.
  2. Online communities make your business more valuable. Since running a social business requires ongoing content updating that is also high quality content, improving services and products, and enhanced systems and processes increase the equity and value.
  3. It helps to focus your business. It takes time, effort, and money to build communities. Community building is far more than great content. Done correctly, social business through community building you must identify goals and place a solid resolve that pushes you to always do better
  4. Using a social business model helps you stand out. Once you commit to running your SMB as a social business it is likely your will also begin a process of self-discovery. The process itself guides you to learn more about yourself, what you do, why you do it, and why you love doing it. When you understand yourself and your business better it can help you stand out from your competitors with a clear and honest voice.Your focus shifts away from tools and more towards goals. Building online communities requires seamless use of tools including,
  • Social media
  • Content marketing
  • SEO
  • Email marketing
  • More

Deliver your social business content through all or several of the following,

  • Online Communities Built on Public Social Networks (i.e. Facebook, LinkedIn, etc.)
  • Public Online Communities on a Company-Owned Domain
  • Business Blogs
  • Gated or Private Online Communities
  • Public-Private Hybrid Online Communities

What tools you use is greatly determined by which types of communities you choose.

It’s obvious that there is much work that goes into developing communities around your business. Small and medium-sized businesses are often at a disadvantage as many do not have dedicated information technology staff to do the setup, launch and monitoring that makes communities thrive.

If this describes you, I can help you anywhere you are in the world. Located in Atlanta, Georgia we are among the world’s outstanding Internet marketing companies. Social Media to Social Business.
Call me at 678-892-7157.

Till next time

Joe

 

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07 Oct

Posted at 13:36h in Digital Advertising, Search Engine Optimization, Social Media Marketing

Boost Your Online Marketing: How Video Drives Engagement and Conversions

The evidence is clear: incorporating video into SEO-optimized content can dramatically improve marketing performance. Dr. James McQuivey from Forrester Research famously states:

“A minute of video is worth 1.8 million words.”

Video is no longer optional—it’s a powerful tool for attracting new customers and retaining existing ones. According to recent studies, video accounts for over 80% of global internet traffic today. Businesses that overlook video marketing risk losing potential customers to competitors who effectively leverage it.

Why Video Works in Online Marketing

  • Engages your audience: Video content captures attention more effectively than text.
  • Improves SEO: Search engines prioritize video-rich content, helping your website rank higher.
  • Builds trust: Video showcases your expertise, building confidence in your brand.
  • Enhances conversion rates: Adding video to landing pages can boost conversions by up to 80%
    (source: HubSpot).
  • Mobile-friendly: With over 75% of video views happening on mobile devices, video caters perfectly to on-the-go consumers.

Getting Started with Video Marketing

Ready to get started? Follow these tips to produce effective videos without breaking the bank.

1. Share Informative Content First

DIY videos should focus on offering value through advice, tips, or recommendations. While professional videos are great for branding, audiences forgive minor production flaws if the content delivers useful information.

Examples of effective content ideas:

  • How-to Videos: Tutorials on using your product or service.
  • FAQs: Address common customer questions through video.
  • Case Studies: Showcase client success stories or transformations.

2. Tailor Video Content for Your Audience

Your industry determines the type of video you should produce:

  • Product-based businesses: Create videos demonstrating how your product works or showcasing its benefits.
  • Service providers: Share customer testimonials, process explanations, or behind-the-scenes content. For example, a home inspection company can highlight inspection tips that save clients money.
  • B2B Marketing: Use explainer videos, thought leadership clips, or webinar recordings to educate decision-makers.

Pro Tip: Keep videos under 2 minutes to maintain viewer interest and encourage repeat engagement.

3. Present with Confidence

Nervous on camera? Relax—your audience values the content, not perfection. Follow these tips:

  • Rehearse naturally without over-memorizing.
  • Use cue cards or notes to stay on track.
  • Speak enthusiastically and practice smiling as you talk.
  • Focus on the value you’re providing to your audience.

4. Leverage Tools to Simplify Video Creation

You don’t need expensive gear to create great videos:

  • Smartphones and Webcams: These work perfectly for most DIY videos.
  • Editing Apps: Free tools like Canva, iMovie, or InShot make editing simple.
  • Stability Tools: Use a tripod or steady surface to avoid shaky footage.

Consider adding text overlays or captions to make videos accessible, especially since many viewers watch without sound.

Advanced Tips: Taking Your Video Marketing to the Next Level

5. Optimize Videos for SEO

Video SEO is essential for discoverability. Here’s how to optimize:

  • Keyword-rich titles: Use phrases your audience is searching for (e.g., “How to Improve SEO with Video”).
  • Descriptions: Add detailed descriptions with relevant keywords.
  • Tags: Use targeted tags to help platforms categorize your video.
  • Thumbnails: Create eye-catching thumbnails to increase clicks.

6. Repurpose Videos Across Platforms

Maximize your video content by sharing it across platforms:

  • Website Landing Pages: Boost conversions by embedding videos.
  • YouTube: Upload for global exposure and organic traffic.
  • Social Media: Share clips on Facebook, Instagram, and LinkedIn to engage your audience.
  • Email Campaigns: Embed videos in newsletters to increase click-through rates.

7. Track and Improve Performance

Use analytics to measure success. Key metrics to watch include:

  • View Count: Total number of views.
  • Watch Time: Average length of time people watch.
  • Engagement: Likes, shares, and comments.
  • Click-Through Rate (CTR): How often people click on your video links.

Adjust future videos based on these insights to continually improve.

Success Stories: Video in Action

Here are two examples of how businesses are winning with video:

  • E-commerce: An online fashion retailer boosted sales by 35% using short styling videos for their products.
  • Local Service Provider: A plumbing company increased inquiries by 50% after uploading simple “how-to” repair videos on YouTube.

Ready to Transform Your Marketing with Video?

Don’t miss out on the power of video marketing. Whether you’re new to video or ready to step up your game, video can take your online marketing to the next level. Start small, stay consistent, and watch the results grow!

Contact Webociti to learn how video marketing can transform your business. Call us today at 678-892-7157 to get started!

25 Jun

Posted at 12:59h in Digital Advertising, Marketing Automation, Marketing Consulting, Mobile Marketing, Search Engine Optimization, Social Media Marketing

Atlanta Marketing Companies

When it comes to marketing your business, today’s world is more competitive than ever. To stand out from everyone else, it takes hard work combined with knowledge and experience.  Whether it is a large company or a small business just starting out, developing and implementing an effective online campaign can make all the difference. Rather than take a chance on a campaign that goes nowhere, it’s always best to work with a team of experts who have the desire to take your business to the next level.  When you want the premier marketing experts in the Atlanta area, go with the team at Webociti.

Why Webociti?

Using a team of internet marketing consultants with extensive experience in business-to-business and business-to-consumer campaigns, Webociti has gained a reputation as one of the best Atlanta marketing companies. No matter the needs of your company, we at Webociti can help you get where you want to go. We specialize in many different areas of internet marketing, including:

  • Search Engine Optimization
  • Social Media Marketing
  • Website Design and Development
  • Internet Marketing Consultation

When you put your trust in us, we take the time to understand you and your business.  By knowing what goals you have for your business, we can design a campaign that puts your goods and services in front of customers and makes them want to do business with you.

Straight Talk

Many businesses have worked with other Atlanta marketing companies that may have only told them what they thought their client wanted to hear.  As a result, their marketing campaigns were not only expensive, but also ineffective.  However, here at Webociti, we take great pride in developing relationships with our clients that result in clear channels of communication.  We will give it to you straight each and every time, making sure all of us are on the same page when it comes to marketing your business.  Rather than doing things just one way, we take the best of traditional marketing methods and combine them with many of today’s newest and most effective ideas.  When we do, success is the result.

Contact Us Today

When your business needs a helping hand to gain a stronger online presence, contact us here at Webociti. Along with being one of the premier Atlanta marketing companies when it comes to online marketing, we are also known for our commitment to our clients and their customers. Contact us today by calling 678-892-7157, and we can start building a partnership with you and your business that will leave your competitors far behind.

03 Jun

Posted at 21:52h in Digital Advertising, Marketing Consulting, Search Engine Optimization, Social Media Marketing

Auto Body Internet Marketing Service

Internet search, mobile technology, and social media advances have provided automotive businesses the opportunity to reach countless potential customers.

Here are five ways automotive can use auto body internet marketing service to reach customers, drive business and build brand awareness:

Social Media

Social media has changed the landscape of advertising. No longer are small, independently owned and operated businesses at a disadvantage when competing with larger companies. Social media offers a low-cost alternative to traditional print, radio, and television marketing. A strong, well thought out social media marketing plan has the potential to allow an automotive services business to reach thousands of potential customers. Contracting with a marketing firm can provide these benefits while allowing owners the time they need to focus on the day-to-day operations of the business.

Location Based Marketing

Mobile technology has advanced to the point where search results can determine the location of the phone or device being used and provide results for businesses in the area. They even have the ability to launch the address in the user’s map application for specificAuto Body Shop Paint Gun directions. This kind of geo-location is invaluable to automotive businesses and can attract a lot of drop-in businesses. An auto body internet marketing service should make sure websites and local online directories are optimized and up-to-date in order to take full advantage of this benefit.

SEO

The Yellow Pages and other print advertising are no longer the preferred methods of search since the rise of the internet and, most recently, mobile devices. More likely than not, a business will be found based on an internet search. This simple fact is what makes search engine optimization (SEO) so important. A website needs to appear as close to the top of the search results as possible if the intent is to drive business from the web. A good marketing team, with search engine experience, can help an automotive company get ranked higher in search results.

Local Search

Local search – defined as someone searching for a product or service, combined with a location (city, zip code, or geo-location) – is a more specific means of identifying a business. It is also a way for small, local businesses to differentiate themselves from the big, national brand box stores. Automotive sales and service centers can appear near the top of a local search whereas they may not be able to compete on an SEO level with larger, more established national brands. Small businesses should work with experienced marketing companies to ensure their website is optimized for local search.

Word of Mouth

Nothing beats a recommendation. When clients feel strongly about your company’s brand or service and they’ve had positive experiences, they will share their recommendations with friends, family and colleagues. No amount of search engine optimization will replace referral business. That being said, brand awareness and brand loyalty can be built through social media outlets. Additionally, customers can become advocates of your automotive company and recommend your services through social media.

Social media provides access to countless potential customers at no cost to your business. Effectively implementing an auto body internet marketing service campaign in conjunction with a strong business model and service-oriented philosophy can be a powerful driver of success.

For more information contact the auto body internet marketing services experts at Webociti at 678-892-7157

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15 May

Posted at 10:02h in Search Engine Optimization, Social Media Marketing

How Local SEO Drives Traffic and Improves Sales

You’d Show Off This Expensive Yacht, Why Not Your Website Too?

If you bought a yacht, you would invite your friends and associates aboard to show it off. Why is it then, you spend a gizzalion dollars on a website and fail to drive traffic to it?

Local SEO

If you want to increase conversion rates on your website you need more traffic. The best thing a company can do is optimize for local Search.  If you are a business that serves a local community, optimizing for the entire web to find you is expensive and a waste of time. Would you rather be on page 2,301,302 of search results for pizza shops, or number one or close to it for results among your client customer base, the community you serve? It still takes work to properly prepare your site for local SEO search, but the ROI for your time and costs are worth it. In fact, if you are too busy running your business, or unsure of how to make changes to your site, get a quote from a firm that has the expertise to do the best possible job for optimizing your website for local search.

 

What You Need to Dominate Local Search for Your Business

  • Geo-targeted blog posts and landing pages – If your pizza shop is in Chicago, you have loads of competitors. They may have defined their local search as Chicago, but you can do better. Simply use Geo-location targeting for your blog posts and landing pages. This means that if you in the River North neighborhood of Chicago, your posts and landing pages say something like “Serving River North since 1968” or “by the Blue Line El and Division Street. The more ways you can describe your physical location the better. Google bots searching the web, use this information for local search. Be sure your tags include Geo-location information.
  • Speaking of Google, get a Google+ page for your business. It automatically shows your site on Google Maps on your Google+ page. Complete all information accurately and stay within the Google+ guidelines. If you have an 800 telephone number, do not use it. Use your area code and local phone number. People scan the web, they do not carefully read it, a toll-free number suggests that you are not a local business and the prospect may move on. You can select up to five categories for your business to list. Try to choose words and phrases that your competition use and check to see if they mesh with yours. If not, consider the categories they chose. There are free online tools for this such as Google AdWords Planner.
  • Use a social media strategy as Google and other search engines continue applying a choke hold to link building. Instead, of building links with paid link services, article sites, and guest blogging rely on social media besides Google+. Start a business page on Facebook and LinkedIn, as well as Twitter. Choose sites that are right for your business. It is a waste of time for a pizza shop to take part on LinkedIn. To manage updates, use a service such as Buffer. It is important that you update social media often, just as websites need fresh and relevant content added often.
  • Implement a strategy for reviewing online reviews. Did you know that 85 percent of buyers check out online reviews of products, stores, and restaurants before making a purchase? The majority admits that online reviews influence their buying decisions. This is why you have to manage your online reviews and respond to them, factually and politely, when they are negative and thank reviewers with a short public comment when their reviews are great. Just a TY in the comment box does the job.

Local SEO and Smartphones

More and more local search takes place on smartphones. This is why in April, 2015 Google added factors on how your site acts on a smartphone as part of the criteria their algorithm uses in search engine rankings.

The importance of local search in increasing traffic and conversion on your website cannot be overstated. But, if time and/or talent is difficult for you, call Webociti where clicks turn into customers using Local SEO. The number 678-892-7157.