10 Feb

Posted at 15:13h in Digital Marketing, Search Engine Optimization

TL;DR: Internet marketing works best when SEO, content, and digital channels are aligned around buyer intent and business goals not executed as isolated tactics.

In summary

Internet marketing today is no longer about individual channels or quick wins. Sustainable growth comes from aligning SEO, content, paid media, and strategy around how buyers actually discover, evaluate, and choose businesses.

What Internet Marketing Really Means Today

Internet marketing is the practice of using digital channels to attract, engage, and convert customers online. While the term once referred primarily to websites and email, modern internet marketing encompasses search engines, content, paid media, social platforms, and conversion optimization.

The key difference today is integration. No single channel operates in isolation, and results improve when each supports the others. For businesses comparing providers, this is especially important when evaluating an internet marketing company in Atlanta that builds strategy before tactics.

The Core Channels of Internet Marketing

Most effective internet marketing strategies are built on a combination of:

  • Search Engine Optimization (SEO) to capture demand when buyers are actively searching
  • Content marketing to educate, build authority, and support long sales cycles
  • Paid media to accelerate visibility and test demand
  • Website optimization to convert attention into action
  • Analytics and measurement to guide decisions and investment

Why SEO Anchors Internet Marketing

SEO often serves as the foundation of internet marketing because it captures high-intent demand and compounds over time. Unlike paid advertising, SEO continues generating visibility and traffic long after content is published.

For a deeper look at why SEO continues to outperform short-term channels, see why SEO compounds over time as a long-term growth strategy
.

If you’re evaluating whether SEO is still relevant in today’s environment, this explains why search engine optimization still matters for long-term growth businesses.

Execution also matters. This breakdown explains what makes SEO work today in competitive markets.

The Problem With Channel-First Marketing

Many businesses struggle with internet marketing because they approach it tactically. One vendor handles SEO, another runs ads, and content is produced without a clear strategy tying it all together.

The result is fragmented execution—activity without momentum and metrics without clarity.

How Strategy Changes Internet Marketing Outcomes

When internet marketing is driven by strategy, channels stop competing for credit and start reinforcing each other. SEO insights inform content, content improves conversion rates, and paid media validates demand.

This approach reduces wasted spend, shortens learning curves, and produces more predictable growth.

This same system-level thinking is explored in more detail in our breakdown of how search engines drive business growth.

What Internet Marketing Success Looks Like

Effective internet marketing produces outcomes that extend beyond traffic:

  • Consistent inbound demand from qualified prospects
  • Lower customer acquisition costs over time
  • Stronger brand authority in competitive markets
  • Clear insight into what drives growth

For businesses selling structured services or products, aligning search structure matters. Optimizing category-level SEO and strengthening product page SEO for revenue are examples of how channels reinforce one another.

Applying Internet Marketing Locally

While internet marketing principles apply broadly, execution often changes at the local level. For example, businesses competing in major metros require search and content strategies tailored to competitive density and buyer behavior.

This is the same strategic framework we apply when delivering Atlanta SEO services designed to support long-term, sustainable growth.

Internet Marketing as a Growth System

Internet marketing works best when viewed as a system—not a checklist. Businesses that invest in alignment, measurement, and strategy gain a durable competitive advantage that compounds over time.

When channels work together, internet marketing becomes more than promotion—it becomes a growth engine.

Businesses looking to operationalize this approach can explore how we apply integrated strategy across our digital marketing services.

Related Strategic Insights

04 May

Posted at 10:55h in Digital Advertising, Marketing Consulting, Social Media Marketing

Choosing the Right Social Media Platforms

While platforms like Facebook, Twitter, and LinkedIn are free to join, the true costs of social media marketing are often less apparent. Creating and maintaining engaging content can be both time-consuming and costly.

There was a time, about 3 to 5 years ago, often referred to as the “Golden Days” of social media marketing, when businesses could promote themselves more freely. Nowadays, with platforms pushing for paid advertising, marketers might find themselves nostalgic for those days.

Social Media Is Free, But Social Media Marketing Is Not

It’s a common misconception that social media marketing is free. Although signing up and creating a company or brand page on platforms like Facebook or LinkedIn doesn’t cost anything, the real expense has always been hidden in the ‘cost’ of time spent managing these platforms.

The Realities of Social Media Marketing

As the owner of Webociti, an internet marketing firm, I understand that effective social media marketing requires:

  • Eye-Catching Headlines: To grab attention and make people want to read more.
  • Relevant Content: To ensure the audience receives value from your posts.
  • Optimization: To reach the widest possible audience.
  • Engagement: Through comments and interactions.
  • Shareable Links: To encourage propagation of your content.

The labor involved in maintaining fresh and relevant social media content can be substantial. Unlike blogs that might adhere to a more relaxed posting schedule, social media demands frequent, sometimes even daily updates, especially if promoting time-sensitive specials or events.

Social Media Marketing is not Free

Tools to Streamline Social Media Marketing

To manage the demands of frequent posts, several tools can help:

  • WordPress: The leading CMS that powers over 74 million websites, offering extensive features for content management.
  • Google Keyword Planner: Helps by generating up to 800 search terms related to a primary keyword, which can optimize your content for better search engine visibility.
  • Long Tail Pro: Offers similar functionality to Google Keyword Planner but includes more detailed filtering options to target keywords more effectively. While it’s a paid service, it offers a free 10-day trial.

The Necessity of Mobile Optimization

With up to 75% of consumers accessing social media on mobile devices, optimizing for mobile is crucial. Consumers expect fast-loading pages, easy navigation, and seamless checkout processes. Failing to provide these can drive potential customers away.

If you haven’t optimized your social media content for mobile, or if you’re unsure how it appears on devices like smartphones, it may be time to consider professional help. Webociti specializes in optimizing social media marketing strategies for mobile engagement.

Need Help?

To see how your strategy holds up in the mobile-first world, or to improve your social media marketing efforts, contact Webociti at 678-892-7157. Let us help you make the most of your digital marketing by ensuring your social media presence is as dynamic and effective as possible.

03 May

Posted at 12:45h in Marketing Consulting, Search Engine Optimization, Social Media Marketing

Leveraging Social Media and SEO to Boost Your Business Visibility

Understanding the synergy between content marketing, social media marketing (SMM), and search engine optimization (SEO) is crucial for any business looking to enhance its online presence. These interconnected strategies are essential in delivering relevant content to your audience and boosting your business’s visibility.

Understanding Search Engine Optimization

Search engine optimization (SEO) ensures that your website and blog appear on search engine results pages (SERPs) when users search for keywords relevant to your business. By integrating SEO practices into your content, you make it easier for potential customers to find you online, enhancing your site’s visibility and traffic.

Tips for Social Media and SEO Integration

 

Tip 1 – Choosing Social Media Platforms

Select social media platforms that best fit your business needs and where your target audience spends their time. For B2C companies, platforms like Facebook and Instagram are invaluable, while B2B businesses might find LinkedIn and Twitter more effective. Understanding the demographic and behavioral patterns on each platform can help you tailor your social media activities.

Tip 2 – Optimizing Social Media Profiles

WMake your social media profiles as detailed as possible. Complete all sections, especially the ‘Information’ or ‘About’ areas, using keywords that align with your business. This not only helps in SEO but also provides clear information about your business to visitors.

Tip 3 – Making Content Shareable

Ensure that all your content is easy to share. Include sharing buttons on your website and blog posts. Remember, the easier it is for your content to be shared, the more likely it is that it will be. This enhances your visibility and improves your SEO as search engines often recognize shared content as valuable.

Tip 4 – Generating Brand Recognition

Use social media to enhance brand recognition through interactive content such as contests, live videos, and customer testimonials. These activities encourage engagement and sharing, helping to broaden your reach and solidify your brand presence online.

Tip 5 – Using Posting Services

Consider using services like Buffer to manage your posts across multiple platforms. These tools save time and ensure consistency in your posting schedule, which is vital for keeping your audience engaged. However, assess which tool fits best with your strategy, as each offers different features and pricing plans.

As you harness the power of social media marketing to build your brand and attract new business, partnering with a professional team like Webociti can ensure your strategy is both effective and sustainable. We offer expert guidance and management of your social media and SEO strategies, tailored to meet your business’s unique needs. Contact Webociti today at 678-892-7157 to discover how our expertise can transform your online marketing efforts into a formidable tool for business growth.

By implementing these tips and continually refining your approach based on performance analytics, you can significantly enhance your digital marketing efficacy. Remember, in the dynamic world of digital marketing, flexibility and adaptability are key to staying ahead.

Call us at 678-892-7157 to learn more about Social Media and SEO.

#SocialMediaMarketing #SEO #DigitalMarketing #ContentMarketing #BrandAwareness #OnlineVisibility #BusinessGrowth #MarketingTips #SocialMediaTips #SEOStrategy

10 Mar

Posted at 10:44h in Marketing Consulting, Search Engine Optimization

SEO and Content Marketing: Essential Strategies for Internet Marketers

In the ever-evolving world of digital marketing, the lines between SEO and content marketing have become increasingly blurred. With search engines like Google continuously refining their algorithms, the quality of your content directly influences your SEO success. High-quality content that engages and provides value to your audience invariably boosts your SEO, proving that these two elements are inseparable.

Understanding the Interdependence of SEO and Content

SEO and content marketing are not rivals; rather, they complement each other. Renowned digital marketing expert Neil Patel analogizes their relationship as “peanut butter and jelly”—inseparable and better together. He asserts, “You cannot have one without the other and expect to achieve sustainable success in your digital marketing efforts.”
SEO and Content Secrets

The Convergence of SEO and Content

Here’s a clearer picture of how SEO and content marketing work hand in hand:

  • SEO’s Technical Necessity: SEO is fundamentally technical, focusing on optimizing aspects such as site speed, keyword presence, backlink profiles, and metadata. These elements are crucial for enhancing your website’s visibility and searchability.
  • Content Marketing’s Holistic Approach: Content marketing takes a broader approach, aiming to engage, inform, and entertain your audience through high-quality content. This not only satisfies the user’s informational needs but also encourages sharing and engagement, which are positive signals to search engines.

Strategies to Harmonize SEO and Content

  • Integrate Keyword Research in Content Creation: Effective content marketing starts with solid SEO research. Use insights from tools like Google Keyword Planner or SEMrush to identify what your audience is searching for, and craft content that addresses those needs.
  • Focus on Quality and Relevance: Create content that is not only engaging but also informative and relevant to your audience’s interests. High-quality content is more likely to earn backlinks naturally, which enhances your SEO.
  • Optimize for User Experience: Google’s recent updates place a significant emphasis on user experience. Ensure your content is accessible, loads quickly, and provides value at every touchpoint to improve both SEO and user engagement.
  • Leverage SEO to Enhance Content Reach: Use SEO best practices such as optimizing meta tags and descriptions to improve the visibility of your content on search engines, making it easy for users to find and share.

Moving Forward with SEO and Content Marketing

Merging SEO with content marketing is not about choosing one over the other but about leveraging both to create a more compelling online presence. They should operate not as separate strategies but as two halves of a whole, each enhancing the effectiveness of the other.

Remember, if you find the balance challenging or need professional guidance in unifying SEO with content marketing, consider seeking expertise from a digital marketing firm like Webociti. Our team is proficient in creating integrated strategies that not only improve SER rankings but also drive engagement and conversions.

Contact Webociti today at 678-892-7157 for a consultation. Let us help you turn clicks into customers by harnessing the combined power of SEO and content marketing.

24 Feb

Posted at 19:51h in Email Marketing, Marketing Automation

Unlocking Business Growth: The Power of Marketing Automation

In the digital age, marketing automation has transcended the status of just another tech trend, becoming an essential tool for integrating sales and marketing efforts. Far from being a mere celebration of technology, marketing automation is about enhancing the efficacy and efficiency of marketing strategies that businesses have historically implemented. It is about leveraging cutting-edge technology to achieve unprecedented results, such as boosting business by over 150% or increasing qualified leads by 75%. Could marketing automation triple your conversion rates? It’s not just a possibility—it’s becoming a reality for many businesses.

Key Components of Marketing Automation

Email Marketing

Email marketing remains a cornerstone of marketing automation, allowing businesses to send targeted messages to both current and potential customers. Whether reminding customers about an expiring sale or escalating urgency over time, automated email campaigns can deepen customer relationships and enhance marketing efforts.

Lead Generation

Modern marketing automation tools ensure that your website is fully optimized for today’s digital requirements. This includes SEO to enhance search visibility and strategically placed calls-to-action that encourage visitors to download resources, subscribe to newsletters, or engage with interactive content.

Lead Nurturing

The process often starts with a user filling out a form on your website. Capturing information such as email addresses allows businesses to maintain engagement through targeted, automated emails, nurturing the customer relationship until they are ready to make a purchase.

Prospecting

Effective marketing automation identifies prospective customers and communicates how your product or service solves their problems. This not only establishes your brand as a thought leader but also as a solution provider in your industry.

Sales Force Intelligence

This aspect of marketing automation provides invaluable insights into the buyer’s journey, equipping sales teams with detailed behavioral data. Understanding the actions that prospects take online helps tailor sales pitches to meet the specific needs and interests of each customer.

Analytics

Analytics are the backbone of marketing automation, offering deep insights into buying trends and customer behaviors. By analyzing where customers spend their time, what they engage with, and how they move through the sales funnel, businesses can refine their marketing strategies to be more effective and efficient.

Transform Your Marketing Strategy

Marketing automation is more than just software—it’s a strategic approach that integrates technology, business intelligence, and marketing to drive substantial growth. It provides a holistic view of the customer journey, streamlining processes and ensuring that marketing and sales efforts are perfectly aligned.

Are you ready to harness the power of marketing automation to transform your business? Contact Webociti today for a comprehensive strategy that tailors marketing automation to your business needs. With our expertise, your business can not only meet the digital demands of today but thrive in them. Call us at 678-892-7157 or visit the Webociti website to start your journey towards significant business growth.

#MarketingAutomation #DigitalMarketing #LeadGeneration #EmailMarketing #SalesForce #BusinessGrowth #MarketingStrategy #Webociti #LeadNurturing #ConversionOptimization

11 Feb

Posted at 06:15h in Digital Advertising, Mobile Marketing

Benefits of Using Paid Advertising Online

When it comes to marketing, there is no substitute for paid advertising online. Its benefits are substantial and deliver results that most other methods simply cannot match. Whether you are running paid ads on Google or other search engines, this approach offers one of the best returns on investment (ROI) for your marketing dollars.

A smart business strategy includes leveraging internet advertising. Here are the top benefits of doing so:

Paid Advertising Online

1. Instant Visibility on the First Page of Search Engines

The ultimate goal for any company is to appear on the first page of search engine results. Studies show that most users rarely venture past the first page when searching for a product or service. Appearing in the top three results dramatically increases your chances of generating clicks, traffic, and conversions.

While organic SEO can take months (or even years) to achieve these results, paid advertising online guarantees immediate placement in the top search results. With strategic keyword targeting, your website will attract high-quality traffic and generate a strong ROI. To better understand how Google Ads work, check out this Google Ads Overview.

2. A/B Testing to Optimize Ad Performance

One significant advantage of paid advertising is the ability to test and refine your ads. Through A/B testing, you can experiment with different headlines, descriptions, and keywords to identify what resonates best with your audience.

With tools like Google Ads, you can:

  • Monitor which ads are driving the most clicks and conversions.
  • Tweak underperforming ads to improve their effectiveness.
  • Fine-tune your keyword strategy for consistent, long-term success.

This testing is also invaluable for launching new products or services. By analyzing ad performance, you can determine what generates the most interest, helping your business focus on profitable opportunities.

3. Reach a Wider Audience with Precision Targeting

Search engines remain the most popular way for people to find information online. Compared to social media or banner ads, search engine ads reach a broader, more intent-driven audience. Google alone dominates with a market share of over 65% and extends its reach through an extensive network of partner websites.

Paid search advertising allows you to target:

  • Specific demographics, locations, and interests.
  • Users actively searching for your products or services.
  • Audiences across multiple platforms (Google Display Network, YouTube, and more).

Maximize Your ROI with Paid Advertising

When it comes to online advertising, search engine marketing is an investment that pays off. The ability to reach a vast audience, optimize ads, and achieve top visibility makes paid advertising one of the most effective digital marketing strategies available.

Ready to take your business to the next level? Contact Webociti today to set up and manage your paid advertising campaigns. We’ll design a custom program that works for your business needs.
Call us at 678-892-7157.

24 Jun

Posted at 08:53h in Digital Advertising, Marketing Consulting, Search Engine Optimization

Did you know that 60% of small businesses struggle to generate online traffic and leads? Your company has built a list of hundreds or thousands of customers and potential customers. You’ve worked hard to grow your customer base, but now your online growth has stalled. Despite efforts to optimize SEO and create content, your website traffic and in-store visits remain unchanged. Your own success proves that Internet marketing works, but you’ve reached the limits of your skills. Perhaps it’s time to get help from an Internet Marketing professional?

Signs and Symptoms That Your Website Needs Professional Help

When Was the Last Time You Updated Your Site?

Keeping your website filled with fresh information and product updates is essential to attract new and returning visitors. Most experts recommend updating your website at least once a quarter to stay competitive. This includes adding new content, refreshing outdated information, and ensuring all technical aspects, like page speed and mobile responsiveness, are optimized. If you can’t remember the last time you updated your site, it’s time to consider help from an Internet Marketing professional.

Quick Tip: A fresh, regularly updated website signals to search engines that your site is active and relevant, boosting your visibility online. Learn more about this in our SEO Strategies Guide.

Does Your Website Reflect Your Brand?

Your website is often the first impression potential customers have of your business. Outdated design, slow load times, or poor mobile optimization can turn visitors away. A professional Internet marketing team can give your site a modern, user-friendly makeover that aligns with your brand identity.

The Rules of SEO

Statistics show that 75% of users never scroll past the first page of search results. Without expert help, your website may be missing out on valuable traffic. Did you know that search engines prioritize content quality, relevance, and user experience when ranking sites? Pro Tip: Focus on these elements to improve your rankings.

For more SEO insights, check out Moz’s Beginner’s Guide to SEO, a trusted resource for understanding the fundamentals of search engine optimization.

Pay Per Click

Pay-per-click (PPC) advertising can drive targeted traffic to your site, but it’s not just about clicks. Are those clicks converting into sales, or are visitors leaving without engaging? If you’re unsure, it’s time to work with an Internet marketing professional who can optimize your PPC campaigns for better results.

The average ROI for PPC is $2 for every $1 spent, but without proper management, your campaigns could be wasting money rather than generating leads. Quick Tip: Monitor your ad performance regularly to ensure maximum efficiency.

Are You Retargeting? Do You Even Know What It Is?

Retargeting helps you reconnect with visitors who’ve already shown interest in your site.

  • What is Retargeting? Retargeting uses display networks and banner ads to ensure your advertising dollars target users who’ve previously engaged with your content.
  • How It Works: Retargeting involves placing pixels on your website to track visitors. This data enables you to serve ads to these users as they browse other sites, reminding them of your business.
  • Why It Matters: Retargeting has a high return on investment (ROI) because it focuses on warm leads who are already familiar with your brand.

However, retargeting requires careful planning and technical setup. It’s a strategy best managed with the help of an Internet marketing professional.

Retargeting Success Story

One of our clients, a regional e-commerce business, saw a 50% increase in conversions within three months of implementing a professional retargeting strategy. By focusing on past visitors who abandoned their shopping carts, we delivered personalized ads that encouraged them to complete their purchases. This targeted approach turned lost opportunities into loyal customers and significantly boosted their revenue.

Speaking of ROI, Do You Know Yours?

Understanding your ROI on Internet marketing is critical. Tools like Google Analytics can provide insights into traffic, leads, and conversions, but interpreting these reports requires expertise. Do you know your cost per customer acquisition? Are you tracking the effectiveness of your retention efforts? If not, it’s time to call a professional Internet marketing company.

Did You Know? Only 39% of marketers say they are successful at measuring their ROI. Don’t let your business fall into the majority that struggles to quantify success.

Your Search Engine Results Are Lower Than Expected

Properly done, search-engine advertising is one of the most cost-effective ways to find new prospects. Managing paid search campaigns requires time, skill, and regular adjustments. If your website isn’t ranking on the first page of local search results, even with minimal competition, an Internet marketing professional can help you turn things around.

Social Media Marketing: Are You Missing Out?

Social media is a powerful tool for reaching new customers and building relationships with your audience. Platforms like Facebook, Instagram, and LinkedIn offer targeted advertising options that can deliver impressive results when managed by professionals. For example, one of our clients increased their social media engagement by 150% within six months by leveraging a tailored posting schedule and targeted ad campaigns designed by our team. If your social media presence is inconsistent or ineffective, it’s time to seek help.

Quick Tip: Consistency is key—posting regularly and engaging with your audience can significantly improve your social media performance.

Contact Webociti

Professional help doesn’t have to be local help. Webociti is a professional Internet marketing firm with an international reach. Visit our website or call us at 678-892-7157 for affordable and expert help. While we are based in Atlanta, Georgia, we can work with you remotely via phone, video, or email to achieve your marketing goals.

Free Consultation Offer

Take the first step toward transforming your online presence. Contact Webociti today for a free consultation and let us help you achieve your marketing goals. Sign up before January 15, 2025 to receive a special bonus! Don’t let marketing challenges hold your business back—get professional help now!

03 Jun

Posted at 21:52h in Digital Advertising, Marketing Consulting, Search Engine Optimization, Social Media Marketing

Auto Body Internet Marketing Service

Internet search, mobile technology, and social media advances have provided automotive businesses the opportunity to reach countless potential customers.

Here are five ways automotive can use auto body internet marketing service to reach customers, drive business and build brand awareness:

Social Media

Social media has changed the landscape of advertising. No longer are small, independently owned and operated businesses at a disadvantage when competing with larger companies. Social media offers a low-cost alternative to traditional print, radio, and television marketing. A strong, well thought out social media marketing plan has the potential to allow an automotive services business to reach thousands of potential customers. Contracting with a marketing firm can provide these benefits while allowing owners the time they need to focus on the day-to-day operations of the business.

Location Based Marketing

Mobile technology has advanced to the point where search results can determine the location of the phone or device being used and provide results for businesses in the area. They even have the ability to launch the address in the user’s map application for specificAuto Body Shop Paint Gun directions. This kind of geo-location is invaluable to automotive businesses and can attract a lot of drop-in businesses. An auto body internet marketing service should make sure websites and local online directories are optimized and up-to-date in order to take full advantage of this benefit.

SEO

The Yellow Pages and other print advertising are no longer the preferred methods of search since the rise of the internet and, most recently, mobile devices. More likely than not, a business will be found based on an internet search. This simple fact is what makes search engine optimization (SEO) so important. A website needs to appear as close to the top of the search results as possible if the intent is to drive business from the web. A good marketing team, with search engine experience, can help an automotive company get ranked higher in search results.

Local Search

Local search – defined as someone searching for a product or service, combined with a location (city, zip code, or geo-location) – is a more specific means of identifying a business. It is also a way for small, local businesses to differentiate themselves from the big, national brand box stores. Automotive sales and service centers can appear near the top of a local search whereas they may not be able to compete on an SEO level with larger, more established national brands. Small businesses should work with experienced marketing companies to ensure their website is optimized for local search.

Word of Mouth

Nothing beats a recommendation. When clients feel strongly about your company’s brand or service and they’ve had positive experiences, they will share their recommendations with friends, family and colleagues. No amount of search engine optimization will replace referral business. That being said, brand awareness and brand loyalty can be built through social media outlets. Additionally, customers can become advocates of your automotive company and recommend your services through social media.

Social media provides access to countless potential customers at no cost to your business. Effectively implementing an auto body internet marketing service campaign in conjunction with a strong business model and service-oriented philosophy can be a powerful driver of success.

For more information contact the auto body internet marketing services experts at Webociti at 678-892-7157

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13 Apr

Posted at 14:29h in Marketing Consulting, Search Engine Optimization, Website Design and Development

The more eyes on your e-commerce site, the more likely you are to have more conversions. Yet, many website owners find that they get a prospect all the way to the shopping card and they abandon the site and their order. Why this happens is not well understood, but many conversion case studies put forward interesting reasons about what works and what doesn’t work for higher shopping cart conversion rates.

Shopping Cart Abandoned Too Often Too?

Ways to Improve Shopping Cart Conversions

Design and Layout

One thing is for sure, design and layout is the first step in making a shopping cart and check out process that aids conversion rates and lowers shopping cart abandonment. Below are some tips to make the check-out experience easier for customers of your e-commerce site.

Be Visual

Many studies show that the less clicks needed for check-out, the less likely a customer is to abandon the process. So, if you need more than one page to check out at the least give your customers a guide, such as percentage slides as they click-through multiple pages. Even better is to get all your order information on a single check-out page.

Every Page Has a Check-Out Button

Check Out Button
Save you customers time and don’t force them to use navigation buttons. Every page of your site should have a button on top and at the bottom of the page that takes them directly to their shopping cart.

Use Security Seals and Credit Card Logos

Credit Cards Icon
These are a must on your shopping cart page as they make customers aware of your payment options and that you have a secure site. The most common security seals are from Verisign and Bizrate.

Cart Saves

Sometimes a customer realizes that he or she has forgotten something they wanted to buy. If leaving the cart also empties it you may lose the sale. Nothing is more aggravating to a customer than having to complete all their information when they never left the site. Make sure that your cart remembers what information and products the customer entered before he or she completes the buy or leaves the site.

Colors Count

Most websites have pairs of buttons marked checkout and continue shopping. Keeping in mind that the idea is to make the shopping experience as easy as possible, use different colors for the buttons, maybe green to continue shopping and blue to checkout. Keep the two as far apart as possible. Differentiation makes the experience easier for online consumers.

No Account, No Problem

While a good shopping experience may earn a site a bookmark for a return visit, many online consumers are uneasy about leaving personal information with an online merchant. The solution is to allow check outs without an account and ask the customer to open an account after shopping. Most consumers are willing to give the account information after they order so they can track it. Others are happier with just a tracking number. If you have received an email address, offer options such as for use for order notifications only or for all messages about your online store.

Let Buyers Save Items To Their Cart Or To A Wish List

Lots of users use the shopping cart as a place to store things they want to buy later. Make it easier by allowing them to save things in their carts or in a “wish list” folder. This makes it easy for them to return to a site and checkout easily.

Include Important Links

Your shopping cart check-out page needs a highly visible button to link consumers to the site’s privacy policy, shipping policies, and FAQs so they can educate themselves before completing the purchase.

Always Offer a Shopping Cart Review

Savvy site owners offer an opportunity for customers to check their purchase and shipping information before submitting – ideally these are two separate pages so that the review happens before the customer hits submit.

Well, that covers design and layout. Watch this space for more information on shopping cart concerns including optimizing product details, tips on payment, tips on shipping, and rewards and special promotions.

Ways to Improve Shopping Cart Conversions

For more information on ways to improve shopping cart conversions contact Webociti @ 678-892-7157 for a free evaluation.

 

14 Mar

Posted at 10:11h in Digital Advertising, Marketing Consulting, Search Engine Optimization

If you’re a business owner or run a small business and you’re not an Internet Marketing Professional with search engine optimization SEO training, then it has become extremely difficult to stay on top of all the changes and requirements to show up on a major search engine. At this point, many business owners may begin to feel overwhelmed. This information is not readily available and to make it worse SEO is difficult to understand because it is updated and changed so often (last year over 600 times). Basically, unless SEO and Internet Marketing is what you do for a living, understanding the unique processes and changes can become a full-time job which makes running your own business even more difficult. Our On-line Certified Marketing Professionals (OMCP) at Webociti have been trained by the top authority figures in the industry and stay on top of the weekly and daily changes in the on-line marketing world.

Internet Marketing has Become so Complex

Because Internet Marketing has become so complex and intricate, you could be doing things that are actually hurting you instead of helping you. Since Internet Marketing tactics change so often, many times the formulas you used to use may no longer work as well as they have in the past, or they could actually be hurting your business’s online presence and visibility. For example, it used to be great to have a lot of links back to your site, but now you get penalized for a high quantity of low quality links. It’s likely that there are at least several aspects of your website that you need to undo and/or re-do in regards to SEO best practices. Simply put, Google and Bing are looking for you to follow their webmaster guidelines and SEO best practices, which have become increasingly detailed and advanced. Think of it this way; Google is your professor in college. Your website is your thesis paper. You have to write your paper the way your professor wants it written. However, he hasn’t told everyone how he wants written. This is where we come in to help you understand what the teacher wants.

More importantly, after you’re done with all of that, you’re still not finished because your marketing and advertising efforts affect your Internet Marketing, as well. For this reason, you must entice your customer by creating an interest in your company through marketing. After you have gathered your customer base, you must keep them as customers by constantly engaging with them through e-mail marketing, social media, your company blog, and other mediums.

Internet Marketing

Seek Out an Internet Marketing Expert

The most crucial part of your marketing process is that, now more than ever, you need to seek out a internet marketing expert for needs such as: SEO, website design, website development, content marketing, social media marketing, banner ad campaigns, re-targeting campaigns, reputation management, e-mail marketing, local and national promotions, etc. These marketing initiatives complement your website and other online efforts. In order to give your business the edge it needs to thrive you must interact with your customers in the ways they want to interact. This means keeping up with new, relevant strategies and tactics in the fast paced digital arena.

Webociti works on both the back-end and front-end of your website to ensure that all of the coding, keywords, architecture, etc. are correctly implemented. We also make sure that your website lives up to your customers’ expectations by keeping it attractive, fresh, and engaging. This front-end and back-end focus is very important for several obvious and not-so-obvious reasons that must be understood. If you have a pretty website, but no traffic, then you may be lacking the back-end optimization. If you have lots of traffic, but few conversions, then your front-end may need to be optimized. We can handle both of these important SEO and Internet Marketing efforts seamlessly.

Because the truth is, even though you’re reading all of the latest and greatest infographics, blogs and articles, they do not give away their key secrets for free. The key trait that Webociti brings to the table as a company is the fact that we are entrepreneurs and business people who understand your business and how to market it. Better yet, our people have the technical background which brings everything together. Contact us today for a free evaluation of your website and internet marketing efforts.  For more information click here