What is the difference between SEM and PPC when it comes to online marketing? The answer may surprise you. Here's what you need to know to get the most out of your online marketing dollars....
To say that the last six weeks has been devastating for restaurant owners would be an understatement. From the nightmarish landscape of having to close indoor dining locations to the sudden drop-off in diners, restaurant owners and managers from around the country are struggling to...
Performance Marketing Program Magnifies Your ROI Marketing failures -- pricing errors, business models, lack of understanding of customers -- make up 6 of the top 10 reasons that businesses fail. Business success is often attributed to marketing factors as well: disruption, reach, product mix and market. Webociti's new...
Email is the One Marketing Strategy You Can't Afford to Ignore You have probably heard the statistics: millions of businesses are using e-mail marketing and it is incredibly difficult to gain attention in people's overcrowded inboxes. If you're waiting around to be picked up with the...
Digital Marketing – it is astounding that two words can carry so much information. People in charge of brand marketing, whether for a retail branded store (e.g. Macy’s) or for a manufacturer’s site (think Goodyear tires) are involving more of their marketing budget into digital...
SEO and Content Go Hand-in-Hand Some on the periphery of online marketing have declared that search engine optimization (SEO) is dead and that content is king. In my opinion, these folks are dead wrong. SEO and content marketing are made for each other. Neither works well on...
Optimizing the Marketing Funnel: How Digital Marketing, SEO, and Content Drive Sales In the digital age, mastering the marketing funnel with digital marketing, SEO, and strategic content is essential for standout success. At Webociti, we transform prospects into loyal customers by tailoring our approach to each stage...
Real Estate Marketing Trends Real Estate marketing changed forever as newspaper advertising shifted to websites and the internet. The availability of multiple listing services gives most real estate firms an equal footing when it comes to having access to homes for sale. But, an equal footing...
One of the best things about internet marketing and advertising is that even if a person is running their business from their garage, they can market and advertise around the world. But with that powerful advantage comes a lot of responsibility. So, my post this...
Disruptive marketing is more of a movement than a marketing strategy. Today, most companies continue using traditional marketing methods, but, they also are beginning to allocate more dollars for internet marketing than ever before. This does not signal an increase in marketing spend as...