SMS Mobile Marketing
OMCP Certified Mobile Marketing Agency
If you are looking for a different way to reach your customer base, why not reach them in a place you know they cannot ignore—their smartphones. That is the key to SMS mobile marketing. While some customers may not check their email or social media networks every day, most people do respond to that “ding” in their pocket when they have a new text message.
What is SMS Marketing Anyway?
SMS stands for Short Message Service or in simple terms a text message. SMS Marketing is a type of permission-based marketing. This means that you must have the customer’s permission to send them promotional texts. Normally this is done automatically—such as, you would ask them to send the text PIZZA to 55555 (or whatever your SMS number is.) They will then have to respond to subscribe. After this, you can send messages informing them of promotions and new products.
What are the Benefits of SMS Marketing?
As mentioned before, SMS marketing is hard to ignore. The phone will ding, the customer looks at the message and they will likely read it. This may inspire them to visit your website or come into your store and find out more information. Since it is an opt-in marketing program, you will be dealing with mainly existing customers. This is a great marketing format for organizations which need to remind customers that they exist. (For example, a retail store, florist, restaurant, landscaper etc may all be good options.)
Driving Sales with a Real ROI
SMS marketing is not an overnight success type of marketing program. It will take time for customers to sign up for your list. You can create signage and online ads that will speed up the process as well as encouraging customers when you communicate with them in person or online. However, once you have a good customer base opted in, you will be able to drive traffic through the careful use of promotions. If you have an overstock or are overstaffed, send out a text with an incredible sale—you may be amazed by the response you will get.
How Can You Get Started With SMS Marketing
Creating text messages is harder than you may think. You have a very small number of characters to work with to share your message. You do not want the message to be split up into a number of texts which could become annoying to your customers and cause them to unsubscribe. Additionally, you must include unsubscribe information so that your customers may opt out at any time. Because of this, it may make sense to let us, at Webociti, to handle the details of your SMS marketing program. We specialize in all forms of mobile marketing and this is no exception.
If you would like to learn more about SMS marketing or any other type of small business marketing Complete the Request Form or call us at 678-892-7157 Our marketing team is ready to help you take your company to the next level by utilizing tools such as SMS to reach your current customer base as well as help you enter new markets. We look forward to working with you!
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