Retargeting Advertising, also known as remarketing, is an online advertising technique that keeps your brand and name in front of potential shoppers while they surf the internet. The advertising targets shoppers who have visited your website and shown interest in a product or service you offer. After these potential customers leave your website, they will later be shown a display ad about your brand or promotion as they surf the internet. Remarketing to these customers serves as a reminder and can increase the rate that these shoppers return to your site.
Retargeting is an effective way to keep your business at the forefront of thought to shoppers throughout the buying process. The use of retargeting shows a significant increase in conversion and as such, should be part of your advertising campaign.
Why should I use this Remarketing Technique?
For many websites, only 1% to 2% of website visitors become paying customers on the first visit. Therefore, it is important to get visitors to return and reconsider your offer. Remarketing is an excellent tool to help reach the 97% of users who don’t convert on the first visit.
Additional Benefits of Retargeting?
View through or post-impression, means that the shopper who viewed your ad didn’t click on it but went back to your website and made a purchase. You can run multiple ads to create an A/B testing of your ad's effectiveness and determine which one is effective. The ability to monitor how your retargeting program is working is one of the best benefits for growing organizations.
What is the Key to Making it Work?
Segmentation is key. We help identify and segment your audience so you can tailor your ads and offers to the appropriate shopper and the right stage in the buying process. We do this by tracking a buyer’s behavior, while shopping, and then help you customize a message based on this pattern. For example, a branding ad may be displayed if the shopper leaves after viewing your home page, but a particular product ad may be displayed if your potential customer viewed a product or category.
Additionally, we can target ads based on age, gender, geographic location and other categories. Placing the right ads in front of the right people at the right cost and time gives focus to your campaign. This is compared to sending the same ad to everyone—which can be costly and ineffective.
More Benefits of Retargeting
View through or post-impression, mean that the shopper viewed your ad didn’t click on it but went back to your website and made a purchase. You can run multiple ads to create an A/B testing of your ad's effectiveness and determine which one is more effective. However, we suggest you change your creative outlook frequently. Keeping the ads fresh is an easy process with our simple, retargeting administrative environment.
How Do I get Started?
Whether you are a large corporation or a small firm with a small budget, we will get you results. From concept to deployment, we do the work for you. Retargeting may seem confusing at first but in reality, it just makes sense. Our team of on line advertising specialists will help you create, set up, and analyze your Retargeting campaign to achieve the best performance. We implement the tags, create the banners and work with your budget so all you see is a boost to your bottom line.
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We also offer the following Digital Advertising services.
Pay Per Click Advertising
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Social Media Advertising
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