Effective Marketing & Advertising Are Vital for Grocery Retailers

Grocery retailers have competitors on all sides, with everyone from Amazon and Walmart to regional retail chains looking for ways to carve your shoppers away from your business. Investments in technology are expensive, and may not be in the budget for smaller chains or individual retail stores -- but you can easily see the value of these marketing and sales tactics. Fortunately, Webociti has invested in the infrastructure and tools that you need to be successful.

Access to Next-Generation Marketing & Advertising Tools

Whether your sales are lagging a little or a lot, it’s likely that your business has been hurt by major retailers who are able to employ advanced digital marketing tactics. At Webociti, we understand how to reach grocery retail shoppers locally as well as how to increase frequency and basket size. Our unique mix of electronic circulars, email marketing and automation, website design and local search engine optimization provide your business with a holistic marketing strategy that is guaranteed to bring success .

Maximize Traffic for In-Store Events

Planning special events for your store takes time and attention from your staff, and the additional sales have to justify the expense. From in-store signage and promotional opportunities to event promotion digitally and in print, our marketing specialists will work with you to ensure that your next in-store event is a rousing success -- in terms of sales as well as store traffic!

Local Search Optimization

When shoppers are looking for a particular item, they’re likely to ask Alexa or Siri “Where is a grocery store near me?”. If your website and marketing aren’t optimized for search, or if you aren’t putting in the time on content marketing and advertising, there is a strong possibility that your competitors are siphoning off traffic that could be popping into your store instead. We are the local search experts, and will work closely with your team to create a comprehensive strategy that will keep your retail grocery at the top of Google’s search results page.

Grocery Store Marketing Programs

Top 7 Benefits of Retail Grocery Marketing Solutions

From making recommendations on your website to supporting your business with weekly circulars, Webociti is your one-stop shop for retail grocery marketing solutions -- here’s why.

1. We will help create a digital presence for your business that ensures your products and services are searchable and easily discovered on the web.

2. Want to reach out to people who are in the area of your grocery? No problem! We have the advanced tools to push messages to mobile phones based on the geographic location of your shoppers.

3. Let your store staff focus on inventory and operations, and let our stellar team of marketing professionals help with email marketing and text-based communication.

4. Updating your website takes time and effort away from your primary store management activities. When you partner with Webociti, the frustration of dealing with technology simply melts away.

5. Ongoing production of a weekly electronic circular requires a lot of searching for just the right information. Our advanced tools from The Grocer Exchange allow us full access to high-quality images, descriptions and inventory to help build an impactful circular every week.


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6. Supercharge your in-store promotions with in-store signage and digital advertising. Point customers towards the best buys and lure them in with loss-leaders -- without taking up your staff time.

7. Are your events buzzing with activity? We have decades of experience driving traffic to retail locations for special events. Let us take over the time-consuming promotional activities so your team can specialize in store operations.

Creating a next-generation grocery retailer starts with optimizing your store operations as well as your marketing opportunities. Our team can provide you with details and recommendations that will help fill any gaps in your current advertising and marketing.

Marketing & Advertising Services for Grocery Retailers

Along with traditional advertising such as social media planning and ads, search ads and more, Webociti has developed marketing tools specifically for grocery retailers.

Weekly Electronic Circular. Find the best products to promote on a weekly basis with easy insight as part of the Grocer Exchange network.

Email Marketing. Proactively inform customers of special offers, discounts or overstocks with ongoing email conversations with your shoppers.

Marketing Automation. Want to encourage repeat purchases? Marketing automation allows you to drip information to people about a specific topic over time. This is ideal for the introduction of new services for your grocery.

Website Design, Development and Management. Tired of the time-consuming efforts involved in updating your website -- or is your site desperately in need of an upgrade? We handle everything for you, and we optimize your site for search while we’re doing it.

Digital Advertising. No more wasting money on poorly-performing keywords! We have the tools to research the perfect keywords for your business, so you are only paying for advertising that truly impacts your sales.

SEO. Optimizing your digital presence for search starts local, and we are the local search experts for businesses of all sizes. Make sure your customers can find you online when you work with Webociti to update your SEO.

Event Promotion. Keep your store humming with activity for your special events! We can work with you to define a strategy that pulls together all types of marketing to make sure your next in-store event is a success.

Social Media Advertising and Management. Keep the content flowing and the conversation going with your audience when you regularly post and promote your products on social media. Using this type of promotion lets you reach customers where they are: on their phones!

Store Signage. Promote special offers and other deals with in-store signage that really pops. We can design the files and send them to you for printing, or work with you to create the physical signs depending on your unique needs.

We have worked with dozens of grocery retailers to find the activities that have the most impact on your bottom line. Each marketing or advertising action is measured and tied to the most important metric of all: revenue! Fill out the quick form for a free initial consultation or call us today at 678-892-7157 to get started.

Drive Growth With Marketing & Advertising Are Vital for Grocery Retailers at Webociti

If you’ve been thinking about how to improve your operational performance, you need to consider your current infrastructure. Managing marketing & adversting crews with a calendar and phone isn’t good enough if you want to stand up to your competition.

Contact Webociti to discuss what tools you need to streamline your operation and drive business growth. We can help you choose the best software based on your requirements and provide business consulting to help take your business to the next level. Give us a call at 678-892-7157 or fill out our contact form today.


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