Retargeting Advertising, also known as remarketing, is an online advertising technique that keeps your brand and name in front of potential shoppers while they surf the internet. The advertising targets shoppers who have visited your website and shown interest in a product or service you offer. After these potential customers leave your website, they will later be shown a display ad about your brand or promotion as they surf the internet. Remarketing to these customers serves as a reminder and can increase the rate that these shoppers return to your site.
Retargeting is an effective way to keep your business at the forefront of thought to shoppers throughout the buying process. The use of retargeting shows a significant increase in conversion and as such, should be part of your advertising campaign.
Why should I use this Remarketing Technique?
For many websites, only 1% to 2% of website visitors become paying customers on the first visit. Therefore, it is important to get visitors to return and reconsider your offer. Remarketing is an excellent tool to help reach the 97% of users who don’t convert on the first visit.
Additional Benefits of Retargeting?
View through or post-impression, means that the shopper who viewed your ad didn’t click on it but went back to your website and made a purchase. You can run multiple ads to create an A/B testing of your ad's effectiveness and determine which one is effective. The ability to monitor how your retargeting program is working is one of the best benefits for growing organizations.
What is the Key to Making it Work?
Segmentation is key. We help identify and segment your audience so you can tailor your ads and offers to the appropriate shopper and the right stage in the buying process. We do this by tracking a buyer’s behavior, while shopping, and then help you customize a message based on this pattern. For example, a branding ad may be displayed if the shopper leaves after viewing your home page, but a particular product ad may be displayed if your potential customer viewed a product or category.
Additionally, we can target ads based on age, gender, geographic location and other categories. Placing the right ads in front of the right people at the right cost and time gives focus to your campaign. This is compared to sending the same ad to everyone—which can be costly and ineffective.
More Benefits of Retargeting
View through or post-impression, mean that the shopper viewed your ad didn’t click on it but went back to your website and made a purchase. You can run multiple ads to create an A/B testing of your ad's effectiveness and determine which one is more effective. However, we suggest you change your creative outlook frequently. Keeping the ads fresh is an easy process with our simple, retargeting administrative environment.
How Do I get Started?
Whether you are a large corporation or a small firm with a small budget, we will get you results. From concept to deployment, we do the work for you. Retargeting may seem confusing at first but in reality, it just makes sense. Our team of on line advertising specialists will help you create, set up, and analyze your Retargeting campaign to achieve the best performance. We implement the tags, create the banners and work with your budget so all you see is a boost to your bottom line.
We also offer the following Digital Advertising services.
Pay Per Click Advertising
Retargeting advertising, also known as remarketing, is an online advertising technique that keeps your brand and name in front of potential shoppers while they surf the internet.Read More
At Webociti we believe that a focused and highly effective Internet Advertising campaign involves a number of elements. One of the tools we recommend utilizing is Display Advertising.Read More
Mobile Advertising is a marketing method that gives brands the power to connect to consumers in a very relevant way—through smartphones, tablets, laptops and other devices. Additionally allows companies to target consumers according to location and relevancy.Read More
Social Media Advertising
Social Media Advertising is relatively new and as such is still evolving. Over the past three years, the growth has been explosive—similar to how search engine marketing grew a few years prior. Even in the past year, there have been more advancements and changes in social mediaRead More
Traditional Advertising still plays an important role in most companies advertising mix. However, the way you use Traditional Advertising has a different role than it had in the past. The role of Advertising should be to drive people to your website for product or offer details.Read More
What They're Saying
Our happy clients speaks...
We had a business meeting yesterday. Everyone is so pleased with the new website and our website ratings, we're coming up in the first 5 when we search on Google. - Thank you and your staff!
We have been using Webociti for three plus years now and we couldn't be more pleased. They have a deep understanding of effective SEO in an industry that seems like the wild West and is full of promises. Sales are up 53% as I type this and most of it is from our organic ranking with Google.
Apex Fence Company
Great company to work with they produce results year in and year out. Our online traffic and sales are up year after year