Social Media Advertising
Social Media Advertising is relatively new and as such is still evolving. Over the past three years, the growth has been explosive—similar to how search engine marketing grew a few years prior. Even in the past year, there have been more advancements and changes in Social Media Advertising due to new targeting capabilities, advertising channels and even new Social Media platforms.
The Shift In Video
The world is in the middle of a shift in viewing habits. More people are watching videos and content online than they are from the television set. However, there is still advertising options. Consider a YouTube video. YouTube itself displays ads on site. The videos display ads and then all of this online viewing seems to include social media. A video can be shared across social media and reach millions of viewers in just a few hours. That is why any type of video content today should be created with social media in mind.
Give them what they want when they want it. Mobile allows you to arm mobile shoppers with coupons and sales promos throughout the buying process—as the consumer uses a smartphone for research, shops in your store or otherwise discovers your brand or service. This allows you to deliver a richer brand experience and personalize your message with engaging offers or a direct conversation with the customer. Mobile is the easiest way to engage and reward your customers and to help you achieve your marketing objectives. Put your business in front of customers on mobile devices and you will be able to find new leads, turn them into customers and eventually earn conversions.
What Are The Major Social Media Platforms?
Facebook and Twitter may be the first two names that come to mind when thinking of social media. They are the big guns and offer continued opportunities for both users and advertisers. In fact, with these companies going public, there will be a push to create more advertising revenue, which can be a great opportunity for some companies to explore. Other platforms include Google +, SnapChat, Pinterest, Instagram, Foursquare and Tumblr.
What Is Social Media Advertising Anyway?
There are a number of ways to harness the power of Social Media for Advertising purposes. You can purchase ads that automatically display to the customers you wish to target. However, you can also use the platforms as a social medium to connect with users and market in a more subtle way. The best Social Media Advertising plans use different methods to approach the problem. These techniques are not as easy as they may seem and require a bit of knowledge and finesse to make them work.
Choosing A Social Media Platform For Advertising
Some companies find that one network or another is a natural fit. For instance, if you already have a huge Twitter following, it would make sense to focus your budget there. A Social Media Advertising Agency like Webociti is here to help you weed through the confusion and you gain a competitive edge with your social media marketing approach. We are here to learn your business, customer base, target audience and how you go about new customer acquisition. We listen and will put together a measureable social media advertising campaign that will bring you your target market in a way you hadn’t thought of before. Because not all social media advertising networks are the same or right for every advertiser, we are here to guide and support your efforts.
We also offer the following Advertising services.
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Social Media Advertising
Social Media Advertising is relatively new and as such is still evolving. Over the past three years, the growth has been explosive—similar to how search engine marketing grew a few years prior. Even in the past year, there have been more advancements and changes in social mediaRead More
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