Developing a Social Media Strategy

Social media marketing isn't just about signing up on a few platforms and creating some posts once in a while. For it to be effective for your business, you need to focus on developing a social media strategy. This will help you have a clear direction of how to use social media for your business and to track what's working and what isn't. Here are some points for your business to think about when coming up with your strategy.

Customize Your Approach

Before you start your social media marketing campaign, your first step should be figuring out which platforms to use. The three main platforms are Facebook, Twitter and LinkedIn. Nonetheless, there are countless other platforms that are popular or growing that you might want to tap into. These include Google+, Pinterest, YouTube, Yelp, Instagram, Digg and many others.

Social media is not the same for every company, so you shouldn't follow a specific pattern just because it worked for other companies. Instead, your strategy needs to be tailored to your company, what you sell and who your audience is.

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On CrowdCrux, Salvador Briggman explains that the different social media platforms are meant to be used in different ways, so adapt your strategy to that idea. Briggman elaborates that Twitter is a way to share tidbits of news or thoughts, LinkedIn is for professional networking and opportunities, Pinterest is for sharing pictures and Google+ is for connecting over shared interests. He explains that Facebook is for connecting with people you know in real life, but he doesn't mention that you can create a business page on Facebook that is more promotional in nature. Of course, there are many additional platforms with different purposes, such as bookmarking.

Figure out the purpose of each platform and whether it matches with the goals of your marketing strategy. Also, determine which sites your target market uses so that you can reach them where they are engaged. A social media marketing expert can help you discover which social media platforms would be best for your company.

Framing the Conversation

Social media is an interaction and a conversation between your company and your customers. Therefore, your social media strategy should focus on how to direct that conversation. Instead of simply telling your audience something, try to get them involved. Find a way to get them to connect with what you're sharing. Can you ask a question or ask them if they've had a related experience to the topic of your post?

You should figure out the direction you want your engagement to go before you start using social media. Think about who your target market is and what they would want to know or talk about. Figure out the topics that you will focus your social media on and how you are going to connect. Also, determine what they are already discussing on social media and join in the conversation. In addition, figure out what kind of content you can offer that they will care about and find valuable, and how you can get them to trust your company. A social media expert can customize your approach to your company.

At Webociti, we help companies create branded connections with their customers, let us help you developing a social media strategy our SMM experts will help you identify opportunities to become more social and therefore more successful.

 

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