Banner Ad Design
Display advertising, or web banners, offer your business the potential to micro-target individuals who may be interested in the goods and services that you offer by showing a message where they are most likely to see it: on the internet! Believe it or not, banner ads have been around for more than 20 years now, starting with a clickable offering from Wired magazine in October 1994. Digital advertising has come a long way since that time, with banner ads gaining in importance and prominence while proving their staying power throughout the years.
Smart and Simple
Why have banner ads survived for more than two decades after other technology advances have come and gone? The staying power alone proves that these clickable little pieces of content are a valuable tool in your digital marketing toolkit. While the format of display ads changes with the intro of video, GIFs and other interactive content, the general concept is the same: present a tiny snapshot that entices the reader to get clicking -- and deliver prospects to a page that will help convert them into a paying customer over time.
Benefits of Banner Ads
There is an art and a science to website banner ads, and the delicate balance of call to action (CTA), color schemes, sizing of fonts and usage of images is one that is continually tweaked and hotly debated by marketers throughout the world. However, nearly all agree that the banner ad is far from dead, and is still one of the most effective and cost-effective ways to drive traffic to your website or to a specific offer within your content. Here's some of the many reasons marketers love banner ads:
Banner Ads and Landing Pages
One of the best ways to use Banner Ads is in conjunction with landing pages. While this concept may be new to you, essentially it lets you send traffic to a simple, well-designed page that encourages your visitors to take an action. Some of the best Banner Ad campaigns use this technique.
Get Started Today!
Let us help you define a marketing campaign that will drive results. From a website banner ad to a landing page that truly converts prospects to warm leads, we will work with you to create the right messaging and design that maintains brand consistency. Contact one of our marketing professionals today at 678-892-7157 or fill out the Banner Request Form to get started bringing new customers to your business!
We also offer the following Design And Development services.
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