SEO and Local Marketing for the Automotive Industry

Automotive SEO

If your automotive business serves a local market, it's important for you to understand the value of SEO, or Search Engine Optimization. While this digital marketing term may seem a bit scary, the results of great SEO are simple: when a customer searches for a service you offer on Google or Bing, your business name appears near the top of the search results. If you search online for "automotive repair near me", and you're not on the first page or so of search results, there's a problem!

The good news is that Webociti can help. We work with dozens of automotive businesses just like yours to create a local advertising and marketing awareness strategy that will help drive a steady stream of customers to your business. Whether you customize vehicles, offers services such as cleaning and detailing or run a repair shop -- you can benefit from a strong digital presence.

Automotive SEO
Benefits of Local Advertising

It's difficult if not impossible for a small business owner to run their own Automotive SEO campaign. Why? While not painfully complex, good local SEO requires constant tweaking and adjustment to ensure that you're getting the best price available for your marketing dollars. SEO offers a variety of benefits to your business, including:

  • Improved conversion rates: When customers reaching your website understand your business, they are more likely to make an appointment or give you a call.
  • Building brand awareness: Getting the word out to prospects is easier when your brand appears high in search results. The perception is that your brand is trusted and valued by the community.
  • Beat the competition: If customers search for services that you offer, and there are three local options -- and yours has the most complete listing and best review -- who do you think they will choose? You, of course!
  • More customers: Finding new customers online can be a challenge, especially since you don't know how many people are missing your advertising. With a solid SEO campaign, you're able to effectively measure the value of your advertising and create a more accurate ROI for your ad dollars.
  • Mobile search: Now more than ever, customers are looking for your business on the go. Optimizing your results for a mobile market makes your business more attractive to search engines -- which in turn are more likely to rank your site on the first page of results.


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What Makes SEO Successful?

There's a lot that goes into running a successful SEO campaign: a mobile-optimized website, excellent keywords, a clear sitemap and detailed metadata. Social sharing and link building also play a part in enhancing your search profile, as each interconnection is rated by search engines as another sign of the quality of your site and service offerings. Here's how we stack each component of successful SEO to create a unique strategy for your business:

  • Reputation management: Your customers love your business and want to support it -- why not give them an easy way to publicly promote you?
  • Website design and mobile optimization: Whether you just updated your website or have had the same space for years, there may be small items that are holding you back from being featured by major search engines.
  • Keywords and metadata: Distilling the benefits that you offer to your customers to only a few words takes skill to create and implement. Our Webociti digital marketing specialists know how to craft action words that describe your offerings in a way that will encourage prospects to click to learn more.
  • Content and social marketing: Sharing your knowledge is a free and easy way to build community around your brand that also encourages others to send to friends and family.
Call Us Today

Let us help deliver more prospects, customers and devoted advocates to your business through SEO and local marketing. Contact the professionals at Webociti today at 678-892-7157 or fill out our quick online contact form for more information. Your new customers are waiting to hear from you!

Webociti Automotive Specialist

Some of the automotive focus areas we service.

Webociti Automotive Services

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Don’t take our word. See what’s our client said about us.

Auto Client
We had a business meeting yesterday. Everyone is so pleased with the new website and our website ratings, we're coming up in the first 5 when we search on Google. - Thank you and your staff!


Auto Client
We have been using Webociti for three plus years now and we couldn't be more pleased. They have a deep understanding of effective SEO in an industry that seems like the wild West and is full of promises. Sales are up 53% as I type this and most of it is from our organic ranking with Google.